Length: One-day
To win in the global marketplace, managers of brands, products and services must develop a worldwide view. They must coordinate market efforts across countries while at the same time respect differences among country markets. Marketing Strategies need not be the same everywhere but whether they should differ and how they might differ needs to be managed carefully. This course will provide a framework and systematic approaches for managing market efforts globally.
At the end of this course, you will understand:
- Globalization and the forces driving it
- The impact of globalization on companies and their marketing strategies
- How to apply methodologies for making the trade-off between global standardization and local tailoring
Instructor
This course is taught by Don Sexton
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |