In today’s competitive times, organizations need to understand what determines the Return on Investment they obtain from their marketing efforts so that they can make informed decisions. This knowledge-packed and applied program examines the links between marketing activities and ROI, and how to measure and manage marketing ROI. The course provides participants with proven and systematic approaches and tools to estimate the return on investment from marketing decisions related to pricing, advertising, sales force, products and services, and branding. Specific examples will be used to make the ideas and methods clear and useable by the participants in their own situations.
At the end of this course, you will understand:
- How to estimate the return on investment from marketing activities and programs such as pricing, advertising, sales force, product development, and branding
- How to explore the main components of return on investment and how they can be managed
Upcoming Class Schedule
| Date | Location |
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| There are no classes scheduled for this course. | |