Length: One-day
Marketing plans must be financially sound in order to contribute to the bottom line. This one-day marketing training program provides a framework for analyzing the financial impact of marketing decisions in such areas as pricing, advertising and sales. It also presents a basic financial vocabulary to help improve your communications with financial and senior managers.
What will I learn?
- Ways to leverage the relationship between marketing and finance
- How to evaluate the financial impact of marketing decisions
- Effective tools which turn income statements and balance sheets into valuable marketing data
- How to set financial objectives for your brands
- Definitions of financial terms so you can speak the same language as the CEO and CFO.
Who should attend?
- Product/brand managers
- Assistant product and brand managers
- Strategic planners
- Marketing/advertising communication managers
- Senior professionals wishing to refresh their skills
Instructor
This course is taught by Susan Gregory
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |