THE THIRD CULTURE:
The Mars and Venus Connection Between Marketer's and Their Agencies
Once upon a time Martians and Venusians (aka marketers and their agencies) met, fell in love, and had happy relationships. Being from different planets didn't matter because they accepted and respected their differences.
It was after they came to earth that amnesia set in. They had a deep, passionate love affair during the pitch process, but soon after the honeymoon, their differences became an Achilles heel.
There is no doubt that corporate, and agency, cultures are often dramatically different. Ultimately, [together] they have to build a "Third Culture"- an innovative, inspiring and creative place that is necessary for a brand marketer and its agency to build trust in order to collaborate for the good of the brand.
So... how does an innovative, inspiring creative spark get ignited? How can it be sustained?
In this interactive session, Kerri Martin, the innovative chief marketing officer who shaped and launched iconic brands such as Harley-Davidson, BMW, MINI, and Volkswagen, will share the FIVE GUIDING PRINCIPLES of THE THIRD CULTURE.
If you want hair-raising innovation, creativity, and ideas that drive business results, while also creating stronger and more productive marketer and agency relationships, you can't miss this session
Upcoming Class Schedule
| Date | Location |
|---|---|
| Wednesday, September 17, 2008 | San Francisco, CA |