Marketing Fundamentals

Become a more dynamic marketing professional:

1. Understand the entire marketing management process.
2. Be able to develop your own marketing strategy and prepare an effective marketing plan. 
3. Make sound and timely decisions based on current market information.

In this class you will be exposed to the practical marketing tools and techniques you need to create usable, implementable marketing strategies, plans and programs and our interactive, team-oriented learning process will reinforce key points and provide hands-on experience.

You will:

• Receive a workbook you can take back to your job and use to modify your marketing strategies and plans as market conditions change.
• Participate in a variety of in-class activities to reinforce key learning goals, offering an energetic focus on product/service introduction and life cycle line extensions and derivatives.
• Learn how to work effectively with the sales organization, channels, customer service, and other business functions that help you carry out your marketing strategies.

This course is for those already in marketing, new marketing people without a formal marketing background, and non-marketing people who are interested in reviewing basic marketing concepts to get a better understanding of the marketing business function.

Upcoming Class Schedule