Marketing includes all those activities associated with understanding the wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. To accomplish this requires doing customer research, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. The goal of this workshop is to help those new to marketing become more dynamic marketing professionals by being able to develop their own marketing strategy and marketing plan. Thus the workshop will participants understand the entire marketing management process, be comfortable developing marketing strategy and preparing an effective marketing, and being able to make sound and timely decisions based on the market information on hand.
Attendees will be exposed to the practical marketing tools and techniques needed to create usable, implementable marketing strategies, plans and workshops and our interactive, team-oriented learning process will reinforce key points and provide hands-on experience.
Learning Objectives:
• Learn and understand the essential elements of marketing
• Provide participants with a marketing model and methodology
• Equip participates with the tools and knowledge to create and implement actionable marketing plans
Who is This Course For?
All marketing, brand and product executives new to marketing plus any managers, directors, or VPs who have become responsible for driving or overseeing developing and approving the marketing direction of their organization.
Key Takeaways
• What is marketing and why is it important?
• The process of developing marketing strategy
• The structure of a marketing plan
• Competitive and market analysis
• Marketing segmentation
• The 4 P's
• Positioning and messaging
• Integrated marketing communications
• Building and managing brand equity
• Metrics and Measurement
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |