Growth depends on innovation; but it must be broader and more expansive than what comes about from a "eureka" moment. Profitable innovation only comes about when a dynamic process of continually creating new business models, improving customer experience, opening new markets and launching new products is put in place. This course will focus on how to create an innovation process, specifically one that establishes an environment in which testing and adapting helps to meet the challenge of emerging trends, organizational capabilities, and unmet market needs. This requires reaching outside the labs and tapping into the best ideas anywhere in the world. Participants will learn how to accomplish this.
Who is This Course For?
Any manager but especially mid- to senior-level marketing, product executives including managers, directors, VPs and CMOs who are responsible for driving growth.
Key Takeaways
• Learn how to focus on innovations that deliver the most value to customers and generate the most value for your firm.
• Understand how to create an innovation process within your organization.
• Discover new ways to tap into the best ideas anywhere in the world.
• Understand how to design a flexible innovation process that lets your company quickly adapt to, and profit from, changes in customers, competitors, or markets.
• Examine systematic methods for developing new products and services.
• Rethink your "innovation DNA" to architect and lead innovation across your organization.
• Learn and employ methods for making crucial choices for the launch strategy.
• Examine the components of a new product strategy and their relationship.
• Learn and utilize approaches for developing new product strategies
Upcoming Class Schedule
| Date | Location |
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| There are no classes scheduled for this course. | |