Strategic Public Relations

Length: One-day 

Public relations has emerged as an essential element in all marketing programs. Effective PR helps ensure internal and external receptivity for new ideas, products, and services by building credibility among consumers, business customers, employees, media, and shareholders.

This one-and-a-half day marketing training program engages participants in the process of developing concepts and tools that will enable marketing and PR teams to implement strategic public relations programs. Today one of the most effective and efficient forms of “advertising” available to you is PR.

This course will enable you to:

• Leverage PR as a key part of your marketing/brand management mix
• Understand PR opportunities and best practices
• Effectively organize your PR/marketing activities and determine if you need an agency
• Develop communication programs that inspire employees to become extensions of your marketing department
• Create PR programs that engage customers, industry consultants, shareholders, and other stakeholders
• Determine the most-effective measurement tools to assess PR efforts

Who Should Attend

• Brand Managers
  
• Community Relations Managers
  
• Corporate Communications Specialist
  
• MarCom Specialists
  
• Marketing Managers

Key Topics 

• Overview PR Plan Development
• Develop a PR campaign
• Manage Public Relations
• Strengthen Communication of Your Messages
• Build Global Brands
• Ensure Effectiveness of Your PR Plan

Instructor 

This course is taught by Vin Hoey

Upcoming Class Schedule