Learn how to maximize return on ad production spending in this exclusive seminar presented by the ANA and Advertising Production Resources (APR), one of the nation's leading ad production consultancies.
You'll go behind the scenes for an insider's look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad production dollars. From TV and the Internet to the latest "New Media" platforms, this seminar provides the tools you need for effective and efficient ad production management.
Day-1 provides an overview of the production process, including:
- Creative development
- Pre-production planning
- Production technologies and procedures
- Post production processes
In the course of the day, you'll gain insights into casting, usage rights, music and sound design, animation, special effects and the major cost-drivers that impact production efficiencies.
Day-2 digs down more deeply into advanced strategies and techniques for maximizing production efficiencies:
- Leveraging creative assets
- Saving money through tax incentives and production rebates
- Decoupling ad production
- Producing offshore
If you are a marketing, advertising or procurement professional, this seminar is for you!
Upcoming Class Schedule
| Date | Location |
|---|---|
| Tuesday, May 11, 2010 | New York, NY |