Digital Marketing

Length: One-Day

Fewer brands today are debating "if" they need to be paying attention to digital communication; however, how do companies make the most intelligent use of the many communication platforms online in a way that elevates the strategy beyond just implementing a tactic? How do we understand what's really changing about how audiences are communicating through digital means? How do digital initiatives fit in with a brand's more traditional means of marketing and communication? In this session, we will examine an effective overarching strategy for reaching audiences online in ways that use platforms for what makes sense for the platform, the target audience, and the the company. We will combine a discussion of these changes and strategies with applicable case studies and group discussion.

Who is This Course For?
All managers and directors responsible for overseeing and approving their organization's digital consumer communications media plans.  This course is also for those who wish to elevate their understanding of digital consumer communications planning to ensure that they are effectively directing their team or agencies to build the most efficient digital media plans. 

Key Takeaways

•       A greater understanding of larger digital communications trends

•        How to take a "spreadable media" approach to communicating online

•        Finding out how to become "recommended"; in other words, how to get customers/clients to recommend your product/service to others

•        Discovering what's wrong with "viral" marketing

•        Overarching strategy for how to plan and implement digital campaigns

Upcoming Class Schedule