In today's age of growing consumer sensitivity and government intervention you can't afford to miss the mark when it comes to online marketing. Our Online Marketing course helps you understand how Search Engine Optimization, Paid Search Engine Marketing, Blogging, Social Networking, Email and Webinars can be leveraged in conjunction with one another. In gathering expertise from all these practice areas, we provide detailed marketing how-to in the channels most relevant to your business, and show you how to optimize them in tandem.
Effective Email Marketing offers a practical, hands-on approach to creating and implementing profitable email marketing campaigns. It intertwines best practices and emerging trends while presenting email marketing strategies and tactics for using the channel in conjunction with both traditional and new media. Email Marketing's biggest pitfalls will be revealed, and you'll discover not only how to avoid them but also ways to break through the inbox clutter.
Who is This Course For?
All managers and directors responsible for customer or prospect communications, no matter whether they are overseeing and approving their organization's email programs or just wish to elevate their understanding of email marketing to ensure effective direction of their agencies and efficient, compliant use of the channel.
Key Takeaways
• Learn why the "one size fits all" campaign approach is the kiss of death for your list
• How speaking to the "wrong" audience will render even the best offers and creative designs useless
• Learn why marketers should consider email less a broadcast channel and more a conversational medium
• The best way to discover exactly which copy, offers, images and layouts resonate with your target audience
• How to cultivate a relevant, loyal email following so your customers don't tune out your brand, complain or unsubscribe
Upcoming Class Schedule
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| There are no classes scheduled for this course. | |