China is on the mind of every marketing executive today. Not only does one need to understand the often enigmanic outlook of the Chinese consumer or business person, but numerous geo-political and macro-economic issues can factor in the most basic of marketing strategies. By 2010, China is predicted to be the 4th largest ad market; a decade ago its ranking was insignificant.
ANA Marketing Skills Training proudly launches a global marketing learning series in partnership with The Internationalist. This lecture will provide some answers to today's China questions on June 24, 2008 at the Harvard Club in New York. Developed to provide varying points of view on contemporary issues of international interest, CHINA: Looking for Answers will help you learn to quickly navigate among the most relevant marketing topics and interact with some of today's best known experts. The lecture is open to just 50 registrants.
This lecture is made possible through the generosity of both the Harvard Business Review and BE International-Global Communication Architects.
Created in January 2003, inter national ist is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational branding and campaign building. In doing so, the magazine portrays the viability of this dynamic industry sector and the passion of the people who are making things happen through marketing around the globe. No other publication has taken on this worldwide role and inter national ist works to meaningfully fill the void by offering insight and perspective through a compelling, informative, and upbeat specialty magazine.
Upcoming Class Schedule
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