Marketing Accountability

Given the size of marketing spending today, management and finance are demanding increased accountability and effectiveness.  Yet, the ever-growing number of analytic tools and techniques for measuring and managing the effectiveness and ROI of media investments can baffle even the most sophisticated of marketing teams.  This workshop will cut through the confusion and complexity and help you understand the analytical techniques being used today -- how they work, when to use them, and current best practices.

Key Takeaways:

• The complex process of measuring marketing working dollars will be simplified and made "jargon-free."
• Learn how to turn data from a variety of disparate sources into better marketing decisions and how to plainly communicate the application of analytics to your business stakeholders.
• Understand how to apply analytics to the marketing planning process.
• Use analytics to identify opportunities for better decision making in your organization.
• Learn best practices in marketing analytics.

Upcoming Class Schedule