Things are tough out there...The economy has slowed, there are thousands of media choices to consider and consumers are now controlling the conversation with marketers more than ever before. In these uncertain times, it's imperative that your media strategies are effectively aligned with your marketing goals and are moving consumers down the pathway from interest in your brand to action.
In this course, you will learn about effective strategies to engage the consumer in a conversation with your brand and maximize the value of your media budget.
Who is This Course For?
Junior to mid-level marketing managers and directors who are now responsible for overseeing the development and approving of strategic media plans and who wish to elevate their understanding of media planning to ensure that they are effectively directing their agencies to build the most efficient media plans.
Key Takeaways
• Targeting strategies to ensure that you are connecting with your best customers and prospects
• The value of integrated media planning and how to leverage the different media types most effectively throughout the purchase-decision process
• Evaluating different digital media strategies as a way to engage your brand in a two-way dialogue with consumers
• Measuring the effectiveness of your media plan, including strategies for gauging Return-on-Investment
• Leveraging the unique strengths of your agency partners to create a team working towards a common goal
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |