Length: Two-days
This valuable and popular program explains how to develop marketing strategies that succeed. It examines key strategic decisions such as choosing target markets and positioning products and services. It also provides practical and proven methods that ensure those decisions are made so that business objectives are achieved. Throughout the program, numerous real-life examples illustrate the points with clarity. This program is an excellent refresher for those with a great deal of marketing experience but also provides a systematic overview of marketing for those just moving into marketing positions.
This course will enable you to:
- Apply proprietary methodologies for targeting markets and positioning products or services
- Determine how competitive conditions change over time and the implications of these changes for all components of marketing plans and strategies
Who is this course for?
- Marketing Managers
- Product/Brand Managers
- Advertising Professionals
- Marketing Research Managers
- Strategists and Analysts
Key Takeaways
- Addresses marketing challenges
- Understanding Customers
- Strategic Segmentation
- Formulating Product/Market Strategies
- Managing the Competitive Life Cycle
- Working through several case studies
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |