Instructors
Nicole Ames
Founder and Principal at Twist IMC
Twist IMC is a consultancy Nicole created to help corporations better understand and implement best-practice principles of integrated marketing and social media. Nicole gained deep client-side experience working at Fortune 500 companies such as Liberty Mutual and Western Union.
Jake Breeden
Jake Breeden teaches leaders at some of the world’s leading companies, including Cisco, Starbucks, Microsoft, Deloitte, HP, Google and IBM. A decade ago, Jake taught primarily in the area of strategic marketing and communications. Over the past ten years he has completed additional research and teaching in leadership, culminating in his forthcoming leadership book, Tipping Sacred Cows: Kick the Bad Work Habits That Masquerade As Virtues (Jossey-Bass, 2013). The book raises new questions about some of the workplace's most treasured bits of conventional wisdom. From bland balance to obsessive passion, Jake helps leaders prevent seemingly virtuous actions from leading to career-limiting unintended consequences.
Rex Briggs
Founder of Marketing Evolution
Marketing Evolution is a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. Briggs coauthored the critically-acclaimed book What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds. And was named one of the dozen “Best and Brightest” in media and technology by Adweek.
Brett Colbert
Brett Colbert spent over 15 years in executive management at both advertising and media agencies. These experiences gave him the foundation and unique perspective to successfully transition to marketing procurement in 2003. After leading Global Procurement teams at Time Warner, Nestlé and Anheuser-Busch InBev, Brett recently went back to his roots and joined MDC Partners as Chief Procurement Officer, based in their New York Innovation Centre.
Neil Cohen
Vice President of Marketing at Visage
Neil Cohen has more than has 30 years of experience creating, building and managing brands for start-ups to Fortune 500 companies, including SEGA, Hilton, Arby’s and McDonalds. He is currently Vice President of Visage, and enterprise mobility management (EMM) SaaS company. For 12 years prior to Visage, Neil had been the principal of Cohen & Company, a San Francisco- based brand and marketing strategy firm that has done work for Yahoo!, Blue Shield, Friendster, San Francisco State University, SFO, Audience, Alibaba and more than 100 startups. Neil has held Vice President positions at SEGA, Hilton, Arby’s and Zircon Corporation and was a founding partner of Gelman & Gray Communications (purchased by Chiat Day) Douglas Consulting Group (purchased by Cohn & Wolf).
Richard Costello
Founder of MagicEcho
MagicEcho is a consultancy that facilitates retreats, strategy reviews and brainstorming sessions for boards of directors, management teams and industry groups as well as counsel on marketing strategy and planning. Richard leads seminars for the ANA School of Marketing on a variety of subjects, including branding, integrated marketing communications, new product development, marketing innovation and marketing planning.
Joanne Davis
President of Joanne Davis Consulting
The firm specializes in agency search and compensation, client/agency relationship optimization, training and coaching for marketers, and procurement. Clients include and have included ExxonMobil, Johnson & Johnson, Macy’s, Marriott International, Pfizer, Subway, and leading companies in multiple industries.
Marjorie Dufek
Director, Digital Marketing for Brown-Forman Corporation, and President, Amiga Marketing LLC.
Ms. Dufek has held a wide range of management positions with Brown-Forman since 1985; she has led the development of digital strategy as part of Brown-Forman’s Digital Marketing team since 2000, blazing the trail for digital innovation throughout the Brown-Forman portfolio of brands. She led the Jack Daniel’s digital team from 2008 to 2012, and now leads the development of enterprise-wide digital marketing strategies, focused on web presence, digital advertising, and consumer relationship marketing through email and social channels.
Leslie Ehm
President & Chief Fire Starter, Combustion / Founder & Principal, Three Training
Leslie Ehm has been working and living in the world of creative collaboration for over 25 years. A former musician and TV host turned advertising Creative Director, she founded Three Training – a company devoted to elevating ideation, collaboration and presentation skills for ad agencies and marketers. In addition to Three, Leslie is also President and Chief Fire Starter at Combustion – a training and development company that sets organizational productivity on fire through applied creativity.
Barbara Ford
SVP, AMG Strategic Advisors
Barbara is a Senior Marketing/Advertising/MarCom executive with a broad base of brand building success working with leading advertising agencies and blue-chip companies, including Kraft, SC Johnson and DDB. She has experience building brands, launching new products, defining approaches for development of integrated marketing communication programs, leading cross-disciplined teams, and capturing sustainable savings to fund brand growth. Prior to AMG Strategic Advisors, Barbara served as Director of Marketing Services at SC Johnson & Son, Inc. where she was responsible for key functions in support of business dynamics and brand communications, including Media, Consumer Promotion/Shopper Marketing, Marketing Research, Analytics, Consumer Relations and Consumer Relationship Management.
Jillian Gibbs
Founder and CEO of APR
APR is a global ad production consultancy that lists many of the world’s biggest brands as clients. Using an in-depth, collaborative approach to help advertisers get the most from their advertising production spend, Jillian has helped define new standards within the production industry throughout her 20 year career.
Harry J. Gold
Founder and Chief Executive Officer of Overdrive Interactive
Overdrive Interactive is an award-winning digital marketing firm in Boston. Harry's primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs. Overdrive serves leading brands including Harley-Davidson, Samsonite, General Electric, Topps, Bazooka Candy Brands, Cold-EEZE, Avid, Dow Jones, John Hancock, AXA, AAA, Vistaprint, EMC, and IBM.
Mitchell Goozé
Principal with the Customer Manufacturing Group
The Customer Manufacturing Group is a leading marketing/sales process management consultancy. In addition to process-related topics, including the alignment of marketing and sales, Mr. Goozé focuses on marketing strategy, innovation, and customer insights. He is the former president of four Teledyne companies and has worked as a marketing professional and been involved in the launch of several new-to-the-market consumer and technology products.
Chuck Hatsis
President of Surge Consulting
Surge Consulting is a consultancy that specializes in marketing efficiency. Prior to leading Surge, Mr. Hatsis was a senior manager in Deloitte Consulting’s strategy and operations practices in the U.S. and Brazil; senior vice president, business services at ABN AMRO Bank; assistant vice president, supply management services at Nationwide; and an M.B.A. intern at The Procter & Gamble Company.
Casey Jones
Co-founder and Chief Executive Officer of BriefLogic
BriefLogic is a software and services company helping national and global corporations drive higher returns on marketing investments. A former vice president of marketing at Dell, Mr. Jones also has served as executive vice president and chief strategy officer for the global technology practice of McCann Worldgroup. Mr. Jones has lectured and trained marketing teams nationally and internationally in account planning, strategy development, and integrated marketing
Jeff Krawitz
Principle, Customer Manufacturing Group
Professor, NYU and Columbia University
As Professor of Marketing at NYU and Columbia University, Jeff works with some of the top business students in the world exploring leading edge concepts in strategic marketing and sales management. As a Principle at Customer Manufacturing Group (CMG), a sales-marketing consultancy focused on marketing processes, he encounters companies that need things fixed now to return to profitable growth.
Paul Kurnit
President, PS Insights
Founder, KidShop, Kurnit Communications
Professor of Marketing, Pace University
Paul is an internationally recognized marketing professional with over 25 years in the advertising and entertainment businesses. His advertising career began at Benton & Bowles and Ogilvy & Mather, where he managed a number of classic brands for Procter & Gamble, Kraft/General Foods and American Express. As president of Griffin Bacal (a DDB agency), Paul managed businesses in virtually every consumer and service business category. He was also executive vice president of Sunbow Entertainment.
Steve Lance
Partner, PS Insights
Author and multiple Emmy Award winner Steve Lance has been a copy director or creative director of some of the most recognized agencies and television networks, including Della Femina, Travisano, Backer & Spielvogel and Ted Bates. As Creative Director of NBC, he established the first copy testing and focus group testing for the network. He brought the peacock back to NBC with Richie Kahn and Mike Mohammed.
Pat LaPointe
Executive Vice President, Americas for MarketShare
Pat is responsible for all client services and development in the areas of marketing analytics adoption. He is an expert in the development of client solutions for chief marketing officers that include skills, structure, processes, and tools for improving marketing measurement through greater alignment and accountability. MarketShare recently acquired MarketingNPV, where he was founder and managing partner.
Deon Lewis
Marketing Communications and Marketing Leader.
Seasoned management experience of marketing budgets and personnel at the senior corporate level as well as managing global clients’ marketing strategies and tactics at agency senior management level. Has managed hundreds of millions of dollars worth of marketing spend and large teams of people with great success in his 25 years in the advertising and marketing industry.
