April is a pioneer in the shopper marketing discipline as one of the first shopper marketers at P&G. She worked for 20+ years in a variety of sales and marketing roles and led the P&G COE for Shopper Marketing for the U.S., Canada, and Puerto Rico. She was a lead global trainer at P&G leading shopper workshops with brand teams and agency partners in the U.S, China, Singapore, Dubai, and Europe. April moved to the agency side in 2012 and has worked with key global clients including P&G, Coke & Kellogg’s, as well as clients newer to shopper marketing. April is passionate about building client’s shopper capabilities through training and focus on shopper insights and retailer innovation.
April is also an Adjunct Professor on the faculty at Northwestern University teaching Shopper Marketing in the IMC Graduate Studies program, which was the first program of its kind anywhere in the world.