Jeffrey L. Bowman (@reframethebrand | @jeffreylbowman)
Author | Founder | CEO
REFRAME: The [Brand]
Workshops Taught: Future Proof Your Brand using the Total Market Approach
Jeffrey L. Bowman is an author, founder and chairman of the REFRAME: The Brand™, a business acceleration platform dedicated to preparing executives and the enterprise for the New Majority workplace and marketplace. As the author of REFRAME: The [Marketplace], The Cross-Cultural Report and co-author of the award winning Brand Cross-Cultural Index, three firsts for the industry, Bowman has become one of the most awarded thought leaders and practitioners on the Total Market approach, a new industry vertical that challenges organizations and their structure from the inside to the outside. Since starting REFRAME: The Brand™ he’s advised and provided services for Verizon, Wyndham, Prudential and United Airlines.
As a former senior partner and managing director at Ogilvy & Mather, one of the world’s largest advertising and communications agencies, it was there where Bowman pioneered a new change management approach that bridged the general market and multicultural marketing communications approach.
His pioneering work has been covered in The New York Times, Advertising Age, and The Economist to name a few.