Instructors
Allan Linderman
A thirty-year+ advertising veteran, Allan is President of The Linderman Media Group, a media consulting, training and auditing company based in Chicago. LMG has helped marketers such as Allstate, Amgen, AutoZone, Bank of America, Boeing, Burger King, BMW, CVS, Dean Foods, Hewlett-Packard, Intel, Midas and Samsonite with key media elements including strategic planning, auditing, buy oversight, process analysis, agency relationships, searches and more. Allan also serves the Association of National Advertisers as a key faculty member and Media Strategy Seminar Leader and is the Project Manager for the Joint Policy Committee’s (JPC) GRP-E Pilot project.
Jane Maas
Advertising Age recently named Jane Maas “one of the 100 most influential advertising women of the last 100 years.” She has been described as a legend, and is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. Jane is the author of MAD WOMEN: the Other Side of Life on Madison Avenue in the Sixties and Beyond.
Roderick M. McNealy
Principal of McNealy Advanced Communications (MAC)
MAC’s Mission – provide Insight-driven, Customer-focused Marketing Solutions. MAC believes Marketing must be passionate about Customers and their needs. Rod McNealy’s thirty-eight year business career has centered on the fields of Marketing and Advertising. He worked at Johnson & Johnson for thirty-one years. Prior to Johnson & Johnson, he worked for Procter & Gamble in Brand Management. Both organizations are long-term ANA members.
Joel Morrow
Joel Morrow is CEO of Mobile Fusion, a leading mobile, social and digital marketing agency. Mobile Fusion helps clients such as The Sports Authority, Kellogg's, Bacardi and other brands increase sales & engage customers through mobile, social media and digital marketing.
Steve Palmisano
Steve began his career in media planning at Y&R in 1981, moving to the client side in ’85 after launching Advil, then the largest Rx to OTC launch. Promoted to Whitehall Laboratories Advertising Director in 1987, Steve’s role from then on has always included leading the OTC/Supplement division’s U.S. media teams. In the mid 90’s, Steve took on reporting responsibilities for Digital Marketing and Media, continually re-shaping those teams to stay in front of ever changing digital marketplace.
Bill Pearce
William “Bill” Pearce is on the Marketing Faculty of the Haas School of Business at the University of California. Bill is also on the Advisory Boards of Technorati Media, Rich Relevance, Virtual Fan Network and several other firms in the area of Digital Marketing. Bill was previously Chief Marketing Officer for Del Monte Foods leading at 3x increase in market capitalization by reinvigorating the topline with a marketing renaissance leading to Del Monte’s acquisition by KKR in 2011.
Richard Reider
Richard Reider, president of RaR Consulting, LLC, has over 30 years of marketing and sales experience, 28 of which were with the Miller Brewing Company where he specialized in sports and entertainment marketing. Since 2010 Mr. Reider has joined the faculty of Marquette University as an Adjunct Professor.
Allan Steinmetz
Allan has built an internal/external branding, change management communications, team alignment and market research consulting firm like no other with offices in Boston, Bentonville, Minneapolis, Chicago, San Francisco and Orlando. He has over 30 years' experience in marketing strategy, branding, change management, advertising and communications. During that time he has worked for Ford Motor Company, the US Postal Service, Ericsson, Pitney Bowes, Campbell’s Soup, Zurich Financial Insurance and Walmart in addition to several high-tech companies, start-ups and professional services firms.
Ruth P. Stevens
Ruth consults on customer acquisition and retention for both consumer and business-to-business clients. Ruth serves on the board of directors of Edmund Optics, Inc. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the Direct Marketing Association, and past president of the Direct Marketing Club of New York.
