Advocacy News

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Reps. Boucher, Stearns Release Draft Privacy Bill

Rep. Rick Boucher (D-VA), Chairman of the House Energy and Commerce Committee's Subcommittee on Communications, Technology, and the Internet has released a discussion draft of privacy legislation.

Senate Begins Consideration of Financial Regulatory Reform Bill

We need your immediate assistance to defeat legislation that would greatly expand the regulatory and enforcement powers of the Federal Trade Commission (FTC) over the entire business community. These enhanced powers are so sweeping that former FTC Chairman Jim Miller described them as "putting the FTC on steroids."

U.S. Department of Commerce Launches Broad Internet Privacy Review

The U.S. Department of Commerce has announced the launch of a broad public review of consumer privacy policy and the Internet economy.

Senate to Consider Financial Regulatory Reform Bill Next Week

New AFofM 2009-2012 Commercial Announcements Agreement

We are pleased to announce that the ANA-4A's Joint Policy Committee (JPC) has reached agreement with the American Federation of Musicians (AFofM) for a new 2009-2012 Commercial Announcements Agreement

FDA Proposes New Rule for "Major Statement" in Broadcast DTC Ads

The Food and Drug Administration (FDA) has proposed a rule to implement the new requirement that the “major statement” in DTC television or radio ads relating to the side effects and contraindications of a pharmaceutical product be presented in a “clear, conspicuous and neutral manner.”

Governor Signs Bill to Repeal Maine Children's Marketing Law

Governor John Baldacci signed legislation yesterday which repeals the “Predatory Marketing to Minors” law that was passed last year. That law imposed serious restrictions on the collection and use of personal information from minors under the age of 18, both offline and online.

ANA Alliance for Family Entertainment Taps Former GroupM North America CEO Marc Goldstein to Lead Content Development

Heralded media agency executive’s new consultancy will run Alliance initiative to find, develop, nurture and support family content on all distribution channels.

Industry Filing on FCC's Notice of Inquiry on Children's Media

ANA and a broad coalition of advertising and media companies and associations have filed reply comments urging the Federal Communications Commission (FCC) to recognize and protect the key economic foundation that advertising provides to media and our nation's citizens.

ANA Submits Testimony to Senate Commerce Subcommittee Hearing on FTC

There was a hearing held today at the Senate Commerce Committee's Subcommittee on Consumer Protection, Product Safety and Insurance on "Financial Services and Products: The Role of the FTC in Protecting Consumers, Part II."

Committee Votes to Repeal Maine Children's Marketing Bill

The Committee on Business, Research and Economic Development (BRED) voted unanimously yesterday to repeal the "Predatory Marketing to Minors" law that was passed last year. That law imposes serious restrictions on the collection and use of personal information from minors under the age of 18, both offline and online.

Work Session Next Tuesday on Maine Online Marketing Bill

The Committee on Business, Research and Economic Development held a hearing today on legislation in the Maine State Legislature (LD 1677) that would prohibit certain pharmaceutical marketing to minors.

Hearing Thursday on Maine Online Marketing Bill

The Committee on Business, Research and Economic Development will be holding a hearing on Thursday afternoon on legislation in the Maine State Legislature that would prohibit certain pharmaceutical marketing to minors.

Pennsylvania Governor Proposes Tax on Advertising

Pennsylvania Governor Ed Rendell presented his FY10-11 budget proposal to the General Assembly last week. The Governor’s plan would reduce the state sales and use tax from 6% to 4% and expand the base to impose the tax on virtually all services, including advertising and public relations.

FCC Examining "Future of Media"

The Federal Communications Commission (FCC) has issued an examination into the “Future of Media and Information Needs of Communities in a Digital Age.”

Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming

Joint effort is a key anchor to Walmart’s Family Moments campaign

President Announces Task Force on Childhood Obesity

There have been two important developments in Washington concerning obesity that may have an impact on advertisers.

Senate Commerce Committee to Hold Hearing on Role of FTC

We have learned there will be a hearing at the Senate Commerce Committee on Thursday, February 4 on "Financial Services and Products: The Role of the Federal Trade Commission in Protecting Consumers."

Surgeon General's Report on Obesity Calls for Limiting Advertising

Regina Benjamin, the new U.S. Surgeon General, has released a report entitled "The Surgeon General's Vision for a Healthy and Fit Nation," which recomments limiting ads for "less-healthy foods and beverages."

Bill Introduced to End Tax Deductibility for "Image" Ad Campaigns

Rep. John Hall (D-NY) has introduced legislation, HR 4518, which would prohibit the tax deduction for advertising campaigns not related to a product or service by companies (including subsidiaries) with gross receipts over $100 million a year.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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