Advocacy News

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Hearing Thursday on Maine Online Marketing Bill

The Committee on Business, Research and Economic Development will be holding a hearing on Thursday afternoon on legislation in the Maine State Legislature that would prohibit certain pharmaceutical marketing to minors.

Pennsylvania Governor Proposes Tax on Advertising

Pennsylvania Governor Ed Rendell presented his FY10-11 budget proposal to the General Assembly last week. The Governor’s plan would reduce the state sales and use tax from 6% to 4% and expand the base to impose the tax on virtually all services, including advertising and public relations.

FCC Examining "Future of Media"

The Federal Communications Commission (FCC) has issued an examination into the “Future of Media and Information Needs of Communities in a Digital Age.”

Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming

Joint effort is a key anchor to Walmart’s Family Moments campaign

President Announces Task Force on Childhood Obesity

There have been two important developments in Washington concerning obesity that may have an impact on advertisers.

Senate Commerce Committee to Hold Hearing on Role of FTC

We have learned there will be a hearing at the Senate Commerce Committee on Thursday, February 4 on "Financial Services and Products: The Role of the Federal Trade Commission in Protecting Consumers."

Surgeon General's Report on Obesity Calls for Limiting Advertising

Regina Benjamin, the new U.S. Surgeon General, has released a report entitled "The Surgeon General's Vision for a Healthy and Fit Nation," which recomments limiting ads for "less-healthy foods and beverages."

Bill Introduced to End Tax Deductibility for "Image" Ad Campaigns

Rep. John Hall (D-NY) has introduced legislation, HR 4518, which would prohibit the tax deduction for advertising campaigns not related to a product or service by companies (including subsidiaries) with gross receipts over $100 million a year.

FCC Agrees to ANA Request for Extension for Comments on NOI

The FCC has granted the request for an extension filed by ANA, along with the 4A's, AAF, DMA, IAB, and PMA, in the NOI asking for comment on a range of issues related to children and media.

State Budget Pressures Could Lead to Ad Tax Fights

Many state governments are facing severe budget pressures that are expected to intensify for the foreseeable future. Unlike Congress, state governments must pass balanced budgets each year, so they must cut spending, raise taxes or do some combination of both. In this environment, we expect states to consider new taxes on business services, such as advertising, to raise needed revenues.

Online Marketing Bill Introduced in Maine

New legislation has been introduced in the Maine State Legislature that would prohibit certain pharmaceutical marketing to minors. LD 1677 would prohibit the collection and use of personal information collected online from a minor who is at least 13 and under 17 years old for the purposes of pharmaceutical marketing in violation of rules to be adopted by the Maine Attorney General.

Court Reaches Decision in Important Tobacco Advertising Case

The U.S. District Court for the Western District of Kentucky has handed down a decision in a case challenging advertising restrictions in the Family Smoking Prevention and Tobacco Control Act.

Sen. Begich Plans to Offer Amendment to Health Care Bill to Eliminate Ad Deduction

We have learned from several lobbying sources that Senator Mark Begich (D-AK) plans to offer his legislation (S. 2842) which would deny the deduction for direct-to-consumer advertising expenses as an amendment to the health care bill.

Proposed Standards for Food Marketing to Children Released at FTC Forum by Four Agency Working Group

ANA testified at the FTC's forum on food marketing and childhood obesity, at which standards for advertising to children were released by the four agency working group created in the 2009 Omnibus bill.

Sen. Franken Ad Tax Proposal May Be Offered as Senate Considers Health Care Bill

Five Senators plan to offer a bill to disallow the deduction for DTC prescription drug advertising and promotional expenses as an amendment to the health care bill currently being debated on the Senate floor.

Rep. Moran Introduces Bill to Restrict Children's Advertising

Rep. Jim Moran (D-VA), joined by Rep. Bill Pascrell (D-NJ) has introduced the "Healthy Kids Act" which contains drastic provisions relating to advertising on children's programming.

ANA Alliance for Family Entertainment Research Finds Ad Effectiveness Rises by 30 Percent in Family-Friendly Content

Ad effectiveness is a family affair, according to the ANA (Association of National Advertisers) Alliance for Family Entertainment's first proprietary research project.

CFPA Bill Would "Put the FTC on Steroids"

The House Energy and Commerce Committee yesterday approved the “Consumer Financial Protection Agency Act” (H.R.3126) by a party-line vote of 33-19. The bill would create a new federal agency with sweeping powers to regulate all consumer financial products and services, broadly defined. It would also radically transform the regulatory authority of the Federal Trade Commission (FTC), impacting the advertising community in general.

Judiciary Committee Urges Repeal of Maine Children's Privacy Law

The Joint Standing Committee on the Judiciary in the Maine Legislature will be recommending to the leadership of both houses that the legislature repeal the “Act to Prevent Predatory Marketing Practices Against Minors.”

Ad Deductibility Under Threat from Kucinich, Franken Proposals

We have learned that Ohio Congressman Dennis Kucinich plans soon to introduce legislation to eliminate the tax deduction for certain food advertising directed to children. This comes on top of the legislation introduced on October 8th by Senators Al Franken (D-MN), Sherrod Brown (D-OH) and Sheldon Whitehouse (D-RI) to disallow the deduction for DTC prescription drug advertising and promotion expenses.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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