Advocacy News

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New Maine Predatory Marketing Law Takes Effect in September

Governor John Baldacci of Maine recently signed LD 1183, a bill that severely restricts the collection and use of personal or health-related information from minors.

Ad Deductibility Remains Under Threat

Members of the House Ways and Means Committee and the Senate Finance Committee are seriously considering taxing advertising in order to raise revenue to finance health care reform.

Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online Advertising

A group of the nation's largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

President Signs Landmark Tobacco Legislation

Yesterday, President Barack Obama signed into law landmark legislation granting the Food and Drug Administration authority over tobacco products, including advertising.

ANA Mobilizes Members To Preserve Tax Deductibility of Prescription Drug Advertising Costs

The nation's largest advertisers are mobilizing to prevent Congress from imposing restrictions on the tax deductibility of the cost of advertising prescription drugs. Leading members of the House Ways and Means Committee are considering a proposal that would eliminate the tax deductibility for prescription medications, while a similar proposal is gaining traction in the Senate Finance Committee.

Threat to Ad Deductibility Grows

New York Congressman Charles Rangel, the Chairman of the House Ways and Means Committee, the tax-writing committee, indicated today in an article in Congressional Quarterly that he would support limits on the deductibility of marketing costs for prescription drugs.

Senate Finance Committee Considering Tax on Advertising to Pay for Health Care Reform

The United States Senate Finance Committee is seriously considering taxing advertising in order to raise revenue to finance health care reform.

Seminar on New SAG/AFTRA Radio and Television Commercials Contracts

On June 8 and 9, the JPC and Reed Smith held seminars/webinars on the new agreements with SAG and AFTRA.

HUMANITAS and ANA Alliance for Family Entertainment Partner on Television and Digital Content Development Fund

Humanitas & ANA's Alliance for Family Entertainment jointly announced a Content Development Fund (the fund) for television and digital projects.

Ad Tax Proposed in Arizona Legislature

The Democrats in the Arizona Senate and House have proposed a budget plan that would tax most business services, including advertising.

Senate to Consider Tobacco Legislation Next Week

The U.S. Senate is scheduled to take up the Family Smoking Prevention and Tobacco Control Act (S. 982) early next week.

Information on New Collective Bargaining Agreement

Information on the new collective bargaining agreement with SAG and AFTRA.

ANA Joins Coalition Letter to New York Legislature Opposing Bill to Restrict Behavioral Advertising

ANA, along with a coalition of advertisers and Internet service providers has again urged members of the New York State Legislature to reject legislation that would impose serious new state-specific restrictions on online behavioral advertising.

ANA/4A's JPC Welcomes Talent Unions' Ratification of New Commercials Contract

The ANA/4A's Joint Policy Committee on Broadcast Talent Union Relations (JPC) enthusiastically welcomed ratification of a new Commercials Contract by rank and file members of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA). JPC leadership cited the spirit of collaboration that characterized the union negotiations, which produced a comprehensive new agreement - retroactively effective from April 1, 2009 - that includes a modest wage hike for performers over the next three years and a commitment to conduct a comprehensive pilot study of an entirely new compensation model based on gross rating points.

ANA, 4A's, AAF Submit Reply Comments to FCC on Commercial Ratings

ANA, along with the 4A’s and the AAF, has filed reply comments with the Federal Communications Commission (FCC) on its Notice of Inquiry seeking input on whether television ratings should be applied to commercials, allowing them to be blocked by technologies such as the v-chip.

Tobacco Bill Heads to Senate Markup Next Week

The Senate Committee on Health, Education, Labor and Pensions (HELP) is scheduled to vote next week on a major tobacco bill, the “Family Smoking Prevention and Tobacco Control Act” (S.982).

ANA Calls on Supreme Court to Review Key Speech Case

ANA Urges FCC to Reject Content Ratings for TV Commercials

ANA has urged the Federal Communications Commission (FCC) to disavow any effort to require content ratings for TV commercials so that the V-chip or other tools could be used to block them from the programming in which they appear.

ANA Files Supplemental Comments with ICANN on gTLD Issue

ANA has filed supplemental comments with ICANN in opposition to their proposal to greatly expand the available level of generic top level domain names.

New Collective Bargaining Agreement: Timetable FAQ

Frequently Asked Questions about the timetable for implementation of the new collective bargaining agreement with SAG and AFTRA.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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