Advocacy News

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Ad Tax Proposed in Arizona Legislature

The Democrats in the Arizona Senate and House have proposed a budget plan that would tax most business services, including advertising.

Senate to Consider Tobacco Legislation Next Week

The U.S. Senate is scheduled to take up the Family Smoking Prevention and Tobacco Control Act (S. 982) early next week.

Information on New Collective Bargaining Agreement

Information on the new collective bargaining agreement with SAG and AFTRA.

ANA Joins Coalition Letter to New York Legislature Opposing Bill to Restrict Behavioral Advertising

ANA, along with a coalition of advertisers and Internet service providers has again urged members of the New York State Legislature to reject legislation that would impose serious new state-specific restrictions on online behavioral advertising.

ANA/4A's JPC Welcomes Talent Unions' Ratification of New Commercials Contract

The ANA/4A's Joint Policy Committee on Broadcast Talent Union Relations (JPC) enthusiastically welcomed ratification of a new Commercials Contract by rank and file members of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA). JPC leadership cited the spirit of collaboration that characterized the union negotiations, which produced a comprehensive new agreement - retroactively effective from April 1, 2009 - that includes a modest wage hike for performers over the next three years and a commitment to conduct a comprehensive pilot study of an entirely new compensation model based on gross rating points.

ANA, 4A's, AAF Submit Reply Comments to FCC on Commercial Ratings

ANA, along with the 4A’s and the AAF, has filed reply comments with the Federal Communications Commission (FCC) on its Notice of Inquiry seeking input on whether television ratings should be applied to commercials, allowing them to be blocked by technologies such as the v-chip.

Tobacco Bill Heads to Senate Markup Next Week

The Senate Committee on Health, Education, Labor and Pensions (HELP) is scheduled to vote next week on a major tobacco bill, the “Family Smoking Prevention and Tobacco Control Act” (S.982).

ANA Calls on Supreme Court to Review Key Speech Case

ANA Urges FCC to Reject Content Ratings for TV Commercials

ANA has urged the Federal Communications Commission (FCC) to disavow any effort to require content ratings for TV commercials so that the V-chip or other tools could be used to block them from the programming in which they appear.

ANA Files Supplemental Comments with ICANN on gTLD Issue

ANA has filed supplemental comments with ICANN in opposition to their proposal to greatly expand the available level of generic top level domain names.

New Collective Bargaining Agreement: Timetable FAQ

Frequently Asked Questions about the timetable for implementation of the new collective bargaining agreement with SAG and AFTRA.

New Collective Bargaining Agreement: FAQ

Frequently Asked Questions on the new collective bargaining agreement with SAG and AFTRA.

New Collective Bargaining Agreement with SAG and AFTRA

The JPC and SAG/AFTRA have tentatively agreed on terms for a new collective bargaining agreement commencing April 1, 2009 and ending March 31, 2012.

Omnibus Bill Includes Statement Calling for Study of Food Marketing

The omnibus appropriations bill passed by Congress and signed on Friday, March 13 by the President is accompanied by an explanatory statement calling for a working group of four government agencies to study whether standards are needed for marketing of foods and beverages to children under 17.

FCC Asks for Input on Content Ratings for Television Commercials

The Federal Communications Commission (FCC), in a Notice of Inquiry regarding a report it must submit to Congress by August on content blocking technologies, has asked for input on whether commercials should be included under the TV ratings program.

Possible Ad Tax Fight in Florida Legislature

The advertising community may be facing another ad tax battle in the Florida Legislature. The House Finance and Tax Council will be holding a series of meetings to discuss the possible repeal of a number of current sales tax exemptions.

ANA, 4A's, AAF Strongly Criticize Proposed Tobacco Marketing Legislation

ANA, AAAA and AAF submit a detailed letter in opposition to H.R. 1256, the Family Smoking Prevention and Tobacco Control Act.

ANA Files Comments in Response to FTC's Changes to Endorsement & Testimonial Guidelines

ANA has filed two comments with the Federal Trade Commission regarding its revisions to the endorsement and testimonial guidelines.

Update on State Ad Tax Proposals

Update on ad tax proposals in South Dakota and New York.

Ad Tax Bill Introduced in South Dakota Legislature

A bill has been introduced in the South Dakota House of Representatives that would impose a 4% gross receipts tax on all advertising services in all media in the state.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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