Advocacy News

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ANA, AAAA and AAF Send Letter to FCC on Embedded Advertising

The Federal Communications Commission is holding discussions at their open commission meeting on Tuesday, December 18 regarding the use of embedded advertising (or product placement) in media.

FTC to Review Green Marketing Guidelines

The Federal Trade Commission (FTC) has announced that it will begin a review of its environmental marketing guidelines and hold hearings or workshops over the next several months on a number of green marketing topics, including

FCC Chair to Push for Inquiry into Product Placement Rules

It has been reported that Federal Communications Commission (FCC) Chairman Kevin Martin will ask the Commission to begin a formal examination of the agency's current disclosure rules for product placement in television programming.

U.S. Conference of Mayors Report Highlights Declining Tax Revenues and Slowing Growth

The U.S. Conference of Mayors has released an economic impact report which forecasts sharp gross domestic product losses as a result of the ongoing foreclosure crisis.

Florida Tax Commissioner Calls for New Taxes on Business Services

Former State Senate President John McKay, now a member of the Florida Taxation and Budget Reform Commission, has proposed a constitutional amendment to require the Florida Legislature to reduce property taxes by extending the sales tax to most business services.

JPC and AFofM Reach Two-Year Extension Agreement

The advertising industry's ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) and the American Federation of Musicians (AFM) have entered into an agreement for a two-year contract extension, effective October 17, 2007 for payment to musicians who are hired to record music for commercials.

ANA and Industry Groups Submit Comments on FEC Rulemaking on "Electioneering Communications"

The Association of National Advertisers (ANA) and our sister associations, the American Association of Advertising Agencies (AAAA) and the American Advertising Federation (AAF) have filed comments with the Federal Election Commission (FEC) on a proposed rulemaking regarding

FTC to Host Forum on Online Behavioral Advertising

The Federal Trade Commission (FTC) will host a two-day Town Hall meeting to examine privacy issues and online behavioral advertising

Food and Beverage Marketing Initiative Receives Positive Reviews

The Council of Better Business Bureaus (CBBB) yesterday announced the details of the new marketing pledges of 11 major food, beverage and restaurant companies under the Council

ANA Opposes Kennedy Tobacco Advertising Restrictions

Tomorrow, the Senate Health, Education, Labor and Pensions (HELP) Committee will consider S. 625, a bill to transfer regulatory authority over tobacco products and advertising to the Food and Drug Administration. ANA, along with the American Association of Advertising Agencies and the American Advertising Federation, has sent a letter to the committee detailing the constitutional problems with the advertising provisions in the bill.

ANA Opposes Brownback TV Indecency and Violence Amendments

ANA has sent a letter to the Senate Appropriations Committee in opposition to Senator Sam Brownback

ANA Files Statement With Senate Commerce Committee on Media Violence

At a hearing held today on children and media violence, ANA filed a policy statement with the Senate Commerce, Science and Transportation Committee expressing our deep concern about any attempt by Congress to regulate violent content and restrict it in a manner similar to indecency.

Energy and Commerce Committee Passes Drug Bill With Towns-Buyer Amendment Language

At yesterday

House Health Subcommittee Strips Drug Safety Bill of Burdensome DTC Restrictions; Full Committee Considers Bill Tomorrow

Yesterday, the Health Subcommittee of the House Energy and Commerce Committee passed an amendment sponsored by Reps. Ed Towns (D-NY) and Steve Buyer (R-IN) removing extremely onerous restrictions on advertising from the drug safety bill.

ANA Opposes Changes in FTC Guides for the Use of Endorsements and Testimonials in Advertising

The Association of National Advertisers (ANA) has urged the Federal Trade Commission (FTC) to reject a proposed change in the Guides Concerning the Use of Endorsements and Testimonials in Advertising.

House Health Subcommittee Holds Hearing on Drug Bills; Markup To Be Held Next Tuesday

The Health Subcommittee of the House Energy and Commerce Committee held a legislative hearing today on a number of discussion drafts of pending bills, including the drug safety bill originally introduced by Reps. Ed Markey (D-MA) and Henry Waxman (D-CA), which contains a number of provisions that would severely restrict DTC advertising for new drugs.

House Health Subcommittee Bill Bans and Restricts Prescription Drug Advertising

The Chairman of the House Energy and Commerce Subcommittee on Health, Congressman Frank Pallone, has released a discussion draft of the drug safety bill. That draft contains five new restrictions on prescription drug advertising to consumers.

House Health Subcommittee to Mark Up Drug Safety Bill

The House Energy and Commerce Subcommittee on Health is expected to markup a drug safety bill on Wednesday, June 13, 2007. It is possible that there may be provisions to ban or restrict prescription drug advertising included in the Chairman

Performers' Unions and Advertising Industry Select Booz Allen Hamilton To Conduct Study on Commercials Compensation Models

Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the advertising industry

IOM Tobacco Report Calls for FDA Regulation of Advertising

The Institute of Medicine issued a report yesterday calling on the federal government to take various actions to reduce tobacco use, including major restrictions on advertising.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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