Advocacy News

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New Study Underscores Advertising’s Role as a Critical Driver of the U.S. Economy

Advertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.

ANA Joins Letter Urging Senate to Adopt Legislation to Deal with Patent Trolls

ANA has joined four other associations in sending a letter to Senate Judiciary Committee Chairman Patrick Leahy (D-VT) and Ranking Member Charles Grassley (R-IA) in support of provisions in S. 1720, the Patent Transparency and Improvements Act.

FTC Seeks Public Comment on Issues Raised at Recent “Internet of Things” Workshop

In response to its recent “Internet of Things” workshop on November 19th (focusing on security and privacy issues related to consumer goods connected to the Internet), the FTC announced it is seeking public comment on issues discussed at the workshop.

AFofM Commercial Announcements Agreement Negotiations

As you may be aware, the collective bargaining agreement between the American Federation of Musicians (AFofM) and the advertising industry (as extended by the bargaining parties in 2012) will expire on February 14, 2014. If your company is a JPC authorizer, your company’s interests in this agreement will be represented by the JPC in negotiations with the AFofM unless your company decides otherwise in accordance with this memo. The unions have proposed a one year extension of the Commercials Contracts which will run from April 1, 2012 through March 31, 2013. It is the intention of the ANA-4A’s Joint Policy Committee on Talent Union Relations (JPC) to agree to the extension.

Potential Changes in Deductibility of Advertising Expenses within Tax Reform Legislation Would Only Serve to Stifle Economic Activity

Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, today released his discussion draft of tax reform legislation that includes a provision that will, if enacted, severely impact the economy and lead to significant job loss. This provision would allow advertisers to deduct only 50 percent of all advertising expenses in the first year and amortize the remaining 50 percent over the next five years.

Senate Finance Committee Chairman Max Baucus Releases First Tax Reform Draft Proposal

Chairman Max Baucus (D-MT) of the Senate Finance Committee has released the first of several forthcoming draft proposals for tax reform.

Senate Judiciary Committee Chairman Patrick Leahy Introduces Bipartisan Patent Troll Legislation

On Monday, November 18th, Chairman Patrick Leahy (D-VT) of the Senate Judiciary Committee, along with Senators Mike Lee (R-UT) and Sheldon Whitehouse (D-RI), introduced the Patent Transparency and Improvements Act of 2013.

“Do Not Track Kids Act of 2013” Introduced in Congress

Two powerful members of Congress have introduced legislation that would impose new restrictions on the collection of personal information from teenagers in the online environment.

Senator Rockefeller Introduces the Consumer Choice in Online Video Act

On November 12th, Chairman Jay Rockefeller (D-WV) of the Senate Commerce Committee introduced S.1680, the Consumer Choice in Online Video Act.

Terrell McSweeny Nomination Advanced to Full Senate

On Tuesday, November 12th, the Senate Commerce Committee advanced the nomination of FTC Nominee Terrell McSweeny to the full Senate.

Ad Tax Deduction Under Major Threat in Draft Tax Reform Bill

The tax deduction for advertising expenses is under serious threat in the United States Congress.

Senate Commerce Committee Holds Productive Hearing on Patent Troll Demand Letters

This morning, the Senate Commerce Subcommittee on Consumer Protection, Product Safety, and Insurance held a hearing on demand letters sent by patent trolls.

ANA Calls for “Patent Troll” Demand Letters to Be Legislatively Addressed

ANA, along with 20 other trade associations representing a wide swath of industries, has sent a letter to members of the House and Senate Judiciary Committees asking them to address demand letters as a part of their legislative efforts to curb patent trolling.

ICANN to Host Two Webinars This Week on RPMs and Auctions for New Top Level Domains

ICANN will host two webinars this week on new Top Level Domains.

Senator Orrin Hatch (R-UT) Releases Anti-Patent Troll Bill

The legislative attack on patent trolls continued today, as Senator Orrin Hatch (R-UT), the ranking member of the Senate Finance Committee and former chairman of the Senate Judiciary Committee, introduced an anti-patent troll bill, the Patent Litigation Integrity Act.

Chairman Bob Goodlatte Introduces New Anti-Patent Trolling Bill

Last Wednesday, House Judiciary Chairman Bob Goodlatte (R-VA) introduced his long awaited bipartisan bill, the Innovation Act, designed to curb the growing threat from patent assertion entities (PAEs), also called patent trolls.

Congressional Judiciary Committees’ Republican Members Call for Clarification of FTC Section 5 Authority

House Judiciary Committee Chairman Bob Goodlatte (R-VA), Senate Judiciary Committee Ranking Member Chuck Grassley (R-IA), along with a number of other Republican members of both committees sent a letter to FTC Chairman Edith Ramirez on Wednesday, October 23rd in regard to Section 5 of the FTC Act.

Ad Tax Threat Growing in House Ways & Means Committee

We have learned that there is a strong likelihood that Ways and Means Committee Chairman Dave Camp (R-MI) will include some restriction on advertising deductibility in his initial draft of a tax reform bill.

ANA Files Reply Comments on ICANN's Proposal to Mitigate Name Collision Risks

On September 16, ANA filed reply comments in regard to ICANN’s recent Proposal to Mitigate Name Collision Risks, reiterating our call for ICANN to extend the time period for analysis of this potential problem.

ANA Files Comments with ICANN on Domain Name Clash Issue

ANA has filed comments with ICANN asking for more time for our member companies to evaluate the risks posed by clashes between new gTLDs and internal corporate domains.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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