Advocacy News

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ANA Opposes Ad Tax Bill in Minnesota

ANA has written to Governor Mark Dayton and the members of the Taxes Committee of the Minnesota House of Representatives to express our opposition to any tax on advertising services.

Minnesota Advertising Tax Hearing on Wednesday, February 27th at 7 PM CST

The Taxes Committee of the Minnesota House of Representatives will hold a hearing on Wednesday on Governor Mark Dayton’s tax reform proposal which would impose the sales tax on advertising and a broad range of other business services.

Updates on Ad Tax Threats in Ohio and Minnesota

Additional details have been released on budget proposals by Governors John Kasich (R-OH) and Mark Dayton (D-MN).

Marketers Face Ad Tax Threats in Ohio and Minnesota

Governors John Kasich (R-OH) and Mark Dayton (D-MN) have proposed new taxes on advertising and other business services as part of their FY14 budget package. In each case, the Governors have called for reducing the sales tax rate but broadening the base by extending the tax to more services.

ANA Files Reply Comments Urging ICANN to Improve Rights Protection Mechanisms Before Rolling out New Top Level Domains

Still concerned that the protections for both consumers and trademark owners currently in place are dangerously inadequate, ANA has filed reply comments with the Internet Corporation for Assigned Names and Numbers (ICANN) urging it to strongly improve those protections before rolling out any new top level domains.

ANA Writes to ICANN CEO About Concerns Over His Comments on Strawman/LPRs

ANA has written a letter to ICANN CEO Fadi Cheahdé describing our concerns over recent comments he made about the so-called “Strawman” Proposal at a meeting of registries and registrars in Amsterdam on January 25.

FTC Finds POM Wonderful Made Unsupported Health Claims

The FTC recently upheld a decision that found that the makers of POM Wonderful pomegranate juice deceptively advertised their products and did not adequately substantiate claims that it treated or prevented a variety of medical conditions.

ANA Urges ICANN to Adopt Effective Mechanism for Limited Preventative Registrations (LPRs) as Part of New TLD Universe

ANA has urged the Internet Corporation for Assigned Names and Numbers to adopt an effective mechanism for Limited Preventative Registrations (LPRs) as it considers proposals for enhancing trademark protection during the upcoming launch of new gTLDs.

ANA Joins Letter to California Attorney General on Recent Privacy Report

ANA and six other trade associations wrote to California Attorney General Kamala Harris today noting our concerns with recommendations made in a recent report on privacy in the mobile marketplace.

ANA Urges Supreme Court to Accept Appeal of Key Tobacco Advertising Case

ANA recently joined with the American Advertising Federation (AAF) and the American Association of Advertising Agencies (4As) to urge the U.S. Supreme Court to hear an appeal of a key First Amendment case challenging the advertising restrictions in the Family Smoking Prevention and Tobacco Control Act of 2009.

2012: A Historic Election With Yet Unknown Consequences

A summary of what to expect now that President Obama has been reelected over Republican candidate Mitt Romney, and with the Democrats making gains in the Congress, retaining the Senate but falling short of a majority in the House of Representatives.

Rockefeller Urges FTC to Push Do Not Track at W3C

Senator Jay Rockefeller (D-WV), the Chairman of the Senate Commerce, Science, and Transportation Committee, has sent a letter to FTC Chairman Jon Leibowitz, urging the FTC’s participation in the W3C “Do Not Track” discussions.

DAA Writes Open Letter to W3C on Do Not Track Standard

The Digital Advertising Alliance (DAA) sent a letter on October 2nd to the World Wide Web Consortium (W3C) urging it not to accept a standard for “Do Not Track.”

FTC Releases Revised "Green Guides"

The FTC has issued its revisions to the “Green Guides” for environmental marketing claims.

ANA Urges Department of Commerce to Push For Do Not Sell Registry for Second-Level Domains

The Association of National Advertisers (ANA) has urged the U.S. Department of Commerce (DOC) to work within the Internet stakeholder processes of ICANN to advocate for a Do Not Sell registry at the upcoming ICANN Board meeting next month in Toronto.

Welcome to the Neighborhood:
ANA Alliance for Family Entertainment and ABC Team Up to Promote The Neighbors in Innovative Social-Media Effort

In an industry first, the Association of National Advertisers’ Alliance for Family Entertainment is teaming up with ABC in a unique social media effort to encourage families to tune in to the premiere of the network’s new sitcom The Neighbors, on September 26 at 9:30 p.m. (ET).

ANA and DMA File Comments with FTC on COPPA Rule

ANA and the Direct Marketing Association (DMA) have filed comments with the Federal Trade Commission on its proposal to amend the Children’s Online Privacy Protection Rule.

2013 Continuing Resolution Blocks IWG Advertising Guidelines

The continuing resolution recently passed by Congress to fund the government through March 2013 contains a provision that prevents the Interagency Working Group (IWG) on Food Marketed to Children from issuing its guidelines on advertising to children unless it first conducts a cost/benefit analysis.

Congressman Markey Introduces Mobile Privacy Act

Congressman Ed Markey (D-MA), the co-Chair of the Congressional Privacy Caucus, has introduced legislation that would require companies to disclose to consumers the capability to monitor telephone usage and to obtain express consent from consumers prior to monitoring.

FTC Issues Guidance for Mobile Apps

The Federal Trade Commission (FTC) has issued a new guide to assist mobile application developers to observe truth-in-advertising and basic privacy principles when marketing new mobile applications.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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