Advocacy News
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FDA Proposes New Rule for "Major Statement" in Broadcast DTC Ads
The Food and Drug Administration (FDA) has proposed a rule to implement the new requirement that the “major statement” in DTC television or radio ads relating to the side effects and contraindications of a pharmaceutical product be presented in a “clear, conspicuous and neutral manner.”
Governor Signs Bill to Repeal Maine Children's Marketing Law
Governor John Baldacci signed legislation yesterday which repeals the “Predatory Marketing to Minors” law that was passed last year. That law imposed serious restrictions on the collection and use of personal information from minors under the age of 18, both offline and online.
ANA Alliance for Family Entertainment Taps Former GroupM North America CEO Marc Goldstein to Lead Content Development
Heralded media agency executive’s new consultancy will run Alliance initiative to find, develop, nurture and support family content on all distribution channels.
Industry Filing on FCC's Notice of Inquiry on Children's Media
ANA and a broad coalition of advertising and media companies and associations have filed reply comments urging the Federal Communications Commission (FCC) to recognize and protect the key economic foundation that advertising provides to media and our nation's citizens.
ANA Submits Testimony to Senate Commerce Subcommittee Hearing on FTC
There was a hearing held today at the Senate Commerce Committee's Subcommittee on Consumer Protection, Product Safety and Insurance on "Financial Services and Products: The Role of the FTC in Protecting Consumers, Part II."
Committee Votes to Repeal Maine Children's Marketing Bill
The Committee on Business, Research and Economic Development (BRED) voted unanimously yesterday to repeal the "Predatory Marketing to Minors" law that was passed last year. That law imposes serious restrictions on the collection and use of personal information from minors under the age of 18, both offline and online.
Work Session Next Tuesday on Maine Online Marketing Bill
The Committee on Business, Research and Economic Development held a hearing today on legislation in the Maine State Legislature (LD 1677) that would prohibit certain pharmaceutical marketing to minors.
Hearing Thursday on Maine Online Marketing Bill
The Committee on Business, Research and Economic Development will be holding a hearing on Thursday afternoon on legislation in the Maine State Legislature that would prohibit certain pharmaceutical marketing to minors.
Pennsylvania Governor Proposes Tax on Advertising
Pennsylvania Governor Ed Rendell presented his FY10-11 budget proposal to the General Assembly last week. The Governor’s plan would reduce the state sales and use tax from 6% to 4% and expand the base to impose the tax on virtually all services, including advertising and public relations.
FCC Examining "Future of Media"
The Federal Communications Commission (FCC) has issued an examination into the “Future of Media and Information Needs of Communities in a Digital Age.”
Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming
Joint effort is a key anchor to Walmart’s Family Moments campaign
President Announces Task Force on Childhood Obesity
There have been two important developments in Washington concerning obesity that may have an impact on advertisers.
Senate Commerce Committee to Hold Hearing on Role of FTC
We have learned there will be a hearing at the Senate Commerce Committee on Thursday, February 4 on "Financial Services and Products: The Role of the Federal Trade Commission in Protecting Consumers."
Surgeon General's Report on Obesity Calls for Limiting Advertising
Regina Benjamin, the new U.S. Surgeon General, has released a report entitled "The Surgeon General's Vision for a Healthy and Fit Nation," which recomments limiting ads for "less-healthy foods and beverages."
Bill Introduced to End Tax Deductibility for "Image" Ad Campaigns
Rep. John Hall (D-NY) has introduced legislation, HR 4518, which would prohibit the tax deduction for advertising campaigns not related to a product or service by companies (including subsidiaries) with gross receipts over $100 million a year.
FCC Agrees to ANA Request for Extension for Comments on NOI
The FCC has granted the request for an extension filed by ANA, along with the 4A's, AAF, DMA, IAB, and PMA, in the NOI asking for comment on a range of issues related to children and media.
State Budget Pressures Could Lead to Ad Tax Fights
Many state governments are facing severe budget pressures that are expected to intensify for the foreseeable future. Unlike Congress, state governments must pass balanced budgets each year, so they must cut spending, raise taxes or do some combination of both. In this environment, we expect states to consider new taxes on business services, such as advertising, to raise needed revenues.
Online Marketing Bill Introduced in Maine
New legislation has been introduced in the Maine State Legislature that would prohibit certain pharmaceutical marketing to minors. LD 1677 would prohibit the collection and use of personal information collected online from a minor who is at least 13 and under 17 years old for the purposes of pharmaceutical marketing in violation of rules to be adopted by the Maine Attorney General.
Court Reaches Decision in Important Tobacco Advertising Case
The U.S. District Court for the Western District of Kentucky has handed down a decision in a case challenging advertising restrictions in the Family Smoking Prevention and Tobacco Control Act.
Sen. Begich Plans to Offer Amendment to Health Care Bill to Eliminate Ad Deduction
We have learned from several lobbying sources that Senator Mark Begich (D-AK) plans to offer his legislation (S. 2842) which would deny the deduction for direct-to-consumer advertising expenses as an amendment to the health care bill.
