Advocacy News

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FTC Releases Privacy Report, Recommends Do-Not-Track

The FTC has released a draft of its long-awaited privacy report, recommending a "do-not-track" list for online behavioral advertising.

How the 2010 Midterm Elections Did and Did Not Change the Advertising Agenda

An analysis of the 2010 Congressional midterm elections and their impact on the advertising industry's agenda

ANA Joins Reply Comments on Zevo-3 Petition

Yesterday, ANA and a group of industry associations including the 4A’s, AAF and MPAA, filed reply comments with the FCC calling on the Commission to reject a petition from the Campaign for a Commercial Free Childhood (CCFC) seeking a declaratory judgment that the Zevo-3 program created by Skechers Entertainment is a “program length commercial” that violates the advertising limits of the Children’s Television Act.

Parents Want More Family Content; Hold Advertisers Accountable

ANA Alliance for Family Entertainment 2010 Trends Study finds parents demanding more programming options on television and the Internet Majority also believe advertisers are responsible for “offensive content”

ANA Urges FCC To Reject Overly Expansive Reading Of Children's TV Rules

The ANA (Association of National Advertisers), the 4As and the American Advertising Federation (AAF), representing a broad group of marketing and media companies, have urged the Federal Communications Commission (FCC) to reject the false premise that any animated characters originally tied to products inherently constitute advertising and cannot appear in children’s television programming.

Global Insight Study Demonstrates Economic Benefit of Advertising

The Advertising Coalition, of which ANA is a founding member, recently updated an important study that demonstrates the economic benefit of the advertising industry.

FTC Asks for Comment on Revised Green Guides

On October 6, the FTC released its long-anticipated revisions to its Guides for the Use of Environmental Marketing Claims.

Major Marketing / Media Trade Groups Launch Program To Give Consumers Enhanced Control Over Collection And Use Of Web Viewing Data For Online Behavioral Advertising

A group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.

Senate Passes CALM Act

The Commercial Advertisement Loudness Mitigation Act, or the CALM Act, passed the Senate yesterday under unanimous consent.

ANA Asks Supreme Court to Review Restrictions on Alcohol Beverage Ads

ANA, joined by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF), has filed a brief calling on the U.S. Supreme Court to review a case involving restrictions on alcohol beverage advertising in university publications.

ANA Joins Broad Media Coalition in Opposition to Video Game Law

ANA and a broad coalition of media and entertainment groups have argued that a California law regulating the sale of violent video games should be struck down because it violates the First Amendment.

Hearing Thursday on New Consumer Privacy Bill

Congressman Bobby Rush, the Chairman of the Commerce, Trade and Consumer Protection Subcommittee of the House Energy and Commerce Committee, has introduced a new consumer privacy bill that would regulate the collection and use of information in both the online and offline environment.

Senate Passes Wall Street Reform Conference Report

The Senate has just passed the conference report for H.R.4173, the “Dodd-Frank Wall Street Reform and Consumer Protection Act,” by a vote of 60 to 39. The House passed the conference report on June 30th so the bill will be signed by President Obama in the next few days. The legislation will create a powerful new Consumer Financial Protection Bureau, to be housed at the Federal Reserve

ANA Files Comments in FDA Rulemaking on TV and Radio Ads

ANA, as part of The Advertising Coalition, has filed comments with the Food and Drug Administration (FDA) in response to its Notice of Proposed Rulemaking (NPRM) on the "major statement" in television and radio ads for prescription drugs.

New FTC Enforcement Powers Not Included in Wall Street Reform Bill

Senate and House conferees have approved the final version of the Wall Street reform legislation. That bill does not include the sweeping new enforcement powers for the Federal Trade Commission (FTC) that were included in the House version.

Progress on FTC Enforcement Provisions in Wall Street Reform Conference

The marketing and media community has made substantial progress on defeating the broad expansion of FTC powers that is included in the House version of the Wall Street reform bill.

ANA Alliance for Family Entertainment Announces Family Programming Sponsorship Fund

$10 million fund of aggregate media dollars will support scripted family entertainment programming

ANA Joins Industry Comments to Department of Commerce on Self-Regulation

ANA, along with the 4A's, DMA and IAB, have submitted comments to the Department of Commerce in response to its Notice of Inquiry (NOI) seeking comment on the impact of privacy laws, both in the United States and internationally, on innovation in the Internet economy and whether these laws are serving the consumer interest.

Contact Conferees Now on Enhanced Powers for FTC

It is absolutely critical that marketers immediately contact conferees on the Wall Street reform legislation to express your opposition to the sweeping new regulatory powers that are given to the Federal Trade Commission (FTC) in the House version of this bill.

House Names Conferees for Financial Reform Bill Conference

Both the House and the Senate have now named conferees for the financial reform legislation conference. The legislation being considered would greatly expand the regulatory and enforcement powers of the Federal Trade Commission (FTC) over the entire business community.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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