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  • How Brand Marketers Should Respond to Supply Chain Uncertainty

     Blogs   November 23, 2021  

    Amid the health crisis, marketers have had to navigate evolving situations with the supply chain that have created a trickle-down effect. Uncertainty about product inventory has forced constant adaption so that marketing plans accurately reflect what consumers actually buy.

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  • What ANA's 2021 Diversity Report Found

     Blogs   November 23, 2021  

    For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing "A Diversity Report for the Advertising/Marketing Industry." The report examines both ethnic and gender diversity. Our headline is significant: Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

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  • Marketing Automation Cannot Replace Creativity

     Blogs   November 22, 2021  

    Marketing will always require a human touch, but the right technology can measure efficacy and optimize creativity to make the biggest and best impact

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  • The Unsung Heroes of an Omnichannel World

     Blogs   November 22, 2021  

    Publishers and marketers have been discussing the need to create omnichannel experiences for consumers for more than a decade, but the reality of seamless, consistent transitions from screen to screen and channel to channel has remained elusive for many. At its core, this is a data problem.

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  • Why a Corporate Focus on Diversity and Inclusion Isn’t Enough

     Blogs   November 22, 2021  

    Media and marketing organizations are putting a greater emphasis on diversity and inclusion (D&I) initiatives than ever before, but there’s still a long way to go toward rebalancing the industry for a more-equitable future.

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  • Are You a Marketing Double Agent?

     Blogs   November 17, 2021  

    In the age of transparency and speed, how client /agency relationships can thrive by adopting new means of collaboration and partnerships powered by data.

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  • 2021 Holiday Shopping Trends and Stats

     Blogs   November 16, 2021  

    It’s everyone’s favorite time of year – prediction season! How will consumers shop this year? Just how overwhelmingly powerful is e-commerce in the second pandemic holiday season? We have those insights and more, all wrapped up and ready to be opened below.

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  • How Brands and Communities Can Save Lives

    Blogs   November 16, 2021  

    Marketers discussing “impact,” “statistics,” “signals,” and especially “safety,” are often referring to their path to effective branding. But, as ANA brands who have partnered with Together for Safer Roads (TSR) know, those same words apply to protecting the communities TSR serves.

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  • Accurate Product Information Is the Foundation of Successful Marketing

     Blogs   November 8, 2021  

    There’s a clear difference between mediocre marketing and successful marketing. While a variety of factors can influence the outcome of a campaign, it’s in a business’s best interest to take as few risks as possible. To do that means thinking ahead by furnishing a foundation of accurate product information.

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  • Determining the Right Training Mix for Your Marketing Team

     Blogs   November 8, 2021  

    With the right training, your teams will become more productive, improve business results, and become more engaged. If you’re wondering how to best allocate your marketing training budget in 2022 (assuming you are lucky enough to have a dedicated budget for talent development), there are a few different ways to go about determining the right training mix. Depending on your needs and team culture, one or more of the following can help guide your allocation process:

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  • How Brands Can Capitalize on the Increasing Mobile Shopping This Holiday Season

     Blogs   November 8, 2021  

    Anyone born before the year 2000 likely remembers the holiday shopping experience of the pre-mobile commerce (or even e-commerce) days. Following shoppers back to their car as they exited the mall to claim their parking spot wasn’t considered creepy, queuing in long lines overnight for Black Friday sales was commonplace, and the now ubiquitous smartphone was used primarily for making calls or texting.

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  • How D2C Businesses Can Overcome the 2021 Holiday Season’s Supply Chain & Shipping Crisis

     Blogs   November 8, 2021  

    Thanks to unprecedented supply chain shortages and an increasingly impossible demand on shipping carriers, 2021 is proving to be a challenging year for D2C businesses that rely on outside vendors and third-party shipping services. Not to mention, media coverage of the aptly named supply chain and shipping “crisis” is causing holiday shoppers to be more on edge than ever before.

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  • Brand Safety Should Be Your Cornerstone

     Blogs   November 4, 2021  

    Within the realm of partnership marketing, affiliate marketing has matured as a channel in the past 10 years, thanks to greater adoption by performance marketers. Affiliate marketing is a thriving strategic and operationalized ecosystem, with its own dynamics and concerns.

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  • Tracking 'Ghost Demand' This Holiday Will Inform Future Marketing Decisions

     Blogs   November 4, 2021  

    With the low inventory and supply chain issues many retail brands are currently facing, the ability to fulfill product this holiday season and the potential lost sales has everyone on edge. Quantifying the sales impact, managing inventory, and future merchandise planning are just a few of the challenges brands will have to deal with moving forward.

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  • Why the Global Ad Industry Needs Creative Logistics

    Blogs   November 3, 2021  

    Marketers used to brag about their budgets and now it’s the size of their tech stack. Heading into 2022 and beyond, that stack deserves a better foundation.

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  • Your Marketing Analytics Are Biased & It’s Costing You More Than You Think

     Blogs   November 1, 2021  

    Data: It’s the lifeblood of modern marketing. And yet so much of the data marketers rely on is incomplete, biased, and just downright flawed.

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  • Insights from the ANA Multicultural Marketing & Diversity Conference

     Blogs   October 27, 2021  

    The ANA just held our Multicultural Marketing & Diversity Conference, presented by SXM Media. This was our 23rd annual conference, and my 22nd! Below are my takeaways for select sessions.

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  • Instagram Video Update: What You Need To Know and How to Adjust Your Social Strategy

     Blogs   October 26, 2021  

    Adam Mosseri, head of Instagram, recently said it was “no longer a photo-sharing app.” As such, it’s no shock that the Facebook-owned company is making changes to increase video visibility within the app.

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  • What Movies Can Teach Us on Returning Website Clients

     Blogs   October 25, 2021  

    We all know about a marketing funnel, right? A customer journey from the awareness to purchase stage is the Holy Grail for every specialist in sales: Marketers see how visitors turn into clients and, unfortunately, how they leave our website with no desired action we expect from them.

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  • The Catastrophic Risks of Getting Data Security Wrong

     Blogs   October 21, 2021  

    Getting data security right is not cheap. Getting it wrong is exorbitant. The average annual cost of a data security breach for a company that misuses or loses data is $4.24 million according to a recent IBM security survey, nearly 10 percent higher than it was before the pandemic. And that’s just the initial price tag. The true costs of lax security cut even deeper.

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