Committee Descriptions
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Media Committee
Committee Descriptions December 31, 1969Taking a holistic, channel-neutral approach to media with a focus on the media types of most interest to members. (Open to all client-side marketer members.)
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Multicultural Marketing & Diversity Committee
Committee Descriptions December 31, 1969Educating and informing members on key topics and issues relevant to today's multicultural marketers and diversity leaders. (Open to ANA client-side marketer members only.)
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Production Management Committee
Committee Descriptions December 31, 1969Helping members optimize their investments in advertising production and keeping them up-to-date on new technologies and resources. (Open to all client-side marketer members.)
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Regulatory Working Group
Committee Descriptions December 31, 1969Giving members the opportunity to provide input and direction on proposed rulemaking at both the federal and state levels. This committee meets in Washington, D.C. (Open to all client-side marketer and solutions provider members.)
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Sponsorship & Experiential Marketing Committee
Committee Descriptions December 31, 1969A forum for members responsible for sponsorships, corporate partnerships, and experiential marketing initiatives to share case studies and best practices and elevate each other's expertise. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Account-Based Marketing Committee
Committee DescriptionsHelping members demystify ABM by harnessing its power and potential to drive revenue growth for businesses. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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B2B Committee, Midwest Chapter
Committee DescriptionsMidwest chapter of the B2B Committee, which meets mostly in Chicago and brings together client-side marketers and solutions providers to leverage their crucial marketing partnership and address challenges in the B2B marketing industry. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Brand Purpose — Growth for Good
Committee DescriptionsBringing together member brands and nonprofits to discuss the critical role purpose plays in driving organizational growth and positive social change. (Open to all client-side marketer and solutions provider members.)
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Commerce Marketing Committee
Committee DescriptionsA forum for members to learn, explore, share best practices, and discuss emerging customer experience trends, the blending of consumer and shopper insights, and how to drive ROI through traditional retail, e-commerce, direct-to-consumer, and other methods. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Content Marketing Committee
Committee DescriptionsFocused on discussing strategic content marketing best practices that engage, entertain, and are relevant to core audiences while delivering on desired KPIs. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Customer Experience Committee
Committee DescriptionsHelping members create a shared framework, vocabulary, and standard for measuring and managing customer experience and customer value as well as develop best practices for establishing goals, metrics, and improvement processes. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Digital & Social Committee
Committee DescriptionsA forum for members to hear the latest creative digital, social, and influencer case studies, discuss industry-wide challenges, and better understand emerging trends and technologies. (Open to all client-side marketer members.)
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Digital & Social Committee, Midwest Chapter
Committee DescriptionsMidwest chapter of the Digital & Social Committee, which meets mostly in Chicago. (Open to all client-side marketer members.)
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Digital & Social Committee, Southeast Chapter
Committee DescriptionsSoutheast chapter of the Digital & Social Committee, which meets mostly in Atlanta. (Open to all client-side marketer members.)
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Digital & Social Committee, West Coast Chapter
Committee DescriptionsWest Coast chapter of the Digital & Social Committee, which meets in Los Angeles, San Francisco, San Diego, and other West Coast cities. (Open to all client-side marketer members.)
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Email Excellence Center Committee
Committee DescriptionsA community to learn the latest trends and techniques and advocate ethical email marketing best practices and technologies. (Open to all client-side marketer and solutions provider members.)
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Historically Black Colleges and Universities Committee
Committee DescriptionsThe Historically Black Colleges and Universities Committee is a dedicated community of members committed to advancing and empowering black marketers, including those within the HBCU ecosystem. (Open to all client-side marketer and solutions provider members.)
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Influencer Marketing Committee, Midwest Chapter
Committee DescriptionsMidwest chapter of the Influencer Marketing Committee, which meets in Chicago and the surrounding area. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Influencer Marketing Committee, Southwest Chapter
Committee DescriptionsSouthwest chapter of the Influencer Marketing Committee, which meets in Dallas and the surrounding area. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Marketing Futures Committee
Committee DescriptionsFocused on innovative topics and emerging trends, including artificial intelligence, augmented reality, virtual reality, blockchain technology, voice search, and digital transformation. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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