Government Relations News

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Update on Maine Children's Privacy Law

ANA has been working with a coalition of marketers and other industry groups to determine how best to respond to a new law in Maine that severely restricts the collection and use of "personal information" or "health-related information" from minors, presumably anyone under age 18.

New Maine Predatory Marketing Law Takes Effect in September

Governor John Baldacci of Maine recently signed LD 1183, a bill that severely restricts the collection and use of personal or health-related information from minors.

Ad Deductibility Remains Under Threat

Members of the House Ways and Means Committee and the Senate Finance Committee are seriously considering taxing advertising in order to raise revenue to finance health care reform.

Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online Advertising

A group of the nation's largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

President Signs Landmark Tobacco Legislation

Yesterday, President Barack Obama signed into law landmark legislation granting the Food and Drug Administration authority over tobacco products, including advertising.

ANA Mobilizes Members To Preserve Tax Deductibility of Prescription Drug Advertising Costs

The nation's largest advertisers are mobilizing to prevent Congress from imposing restrictions on the tax deductibility of the cost of advertising prescription drugs. Leading members of the House Ways and Means Committee are considering a proposal that would eliminate the tax deductibility for prescription medications, while a similar proposal is gaining traction in the Senate Finance Committee.

Threat to Ad Deductibility Grows

New York Congressman Charles Rangel, the Chairman of the House Ways and Means Committee, the tax-writing committee, indicated today in an article in Congressional Quarterly that he would support limits on the deductibility of marketing costs for prescription drugs.

Senate Finance Committee Considering Tax on Advertising to Pay for Health Care Reform

The United States Senate Finance Committee is seriously considering taxing advertising in order to raise revenue to finance health care reform.

Ad Tax Proposed in Arizona Legislature

The Democrats in the Arizona Senate and House have proposed a budget plan that would tax most business services, including advertising.

Senate to Consider Tobacco Legislation Next Week

The U.S. Senate is scheduled to take up the Family Smoking Prevention and Tobacco Control Act (S. 982) early next week.

ANA Joins Coalition Letter to New York Legislature Opposing Bill to Restrict Behavioral Advertising

ANA, along with a coalition of advertisers and Internet service providers has again urged members of the New York State Legislature to reject legislation that would impose serious new state-specific restrictions on online behavioral advertising.

ANA, 4A's, AAF Submit Reply Comments to FCC on Commercial Ratings

ANA, along with the 4A’s and the AAF, has filed reply comments with the Federal Communications Commission (FCC) on its Notice of Inquiry seeking input on whether television ratings should be applied to commercials, allowing them to be blocked by technologies such as the v-chip.

Tobacco Bill Heads to Senate Markup Next Week

The Senate Committee on Health, Education, Labor and Pensions (HELP) is scheduled to vote next week on a major tobacco bill, the “Family Smoking Prevention and Tobacco Control Act” (S.982).

ANA Calls on Supreme Court to Review Key Speech Case

ANA Urges FCC to Reject Content Ratings for TV Commercials

ANA has urged the Federal Communications Commission (FCC) to disavow any effort to require content ratings for TV commercials so that the V-chip or other tools could be used to block them from the programming in which they appear.

ANA Files Supplemental Comments with ICANN on gTLD Issue

ANA has filed supplemental comments with ICANN in opposition to their proposal to greatly expand the available level of generic top level domain names.

Omnibus Bill Includes Statement Calling for Study of Food Marketing

The omnibus appropriations bill passed by Congress and signed on Friday, March 13 by the President is accompanied by an explanatory statement calling for a working group of four government agencies to study whether standards are needed for marketing of foods and beverages to children under 17.

FCC Asks for Input on Content Ratings for Television Commercials

The Federal Communications Commission (FCC), in a Notice of Inquiry regarding a report it must submit to Congress by August on content blocking technologies, has asked for input on whether commercials should be included under the TV ratings program.

Possible Ad Tax Fight in Florida Legislature

The advertising community may be facing another ad tax battle in the Florida Legislature. The House Finance and Tax Council will be holding a series of meetings to discuss the possible repeal of a number of current sales tax exemptions.

ANA, 4A's, AAF Strongly Criticize Proposed Tobacco Marketing Legislation

ANA, AAAA and AAF submit a detailed letter in opposition to H.R. 1256, the Family Smoking Prevention and Tobacco Control Act.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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