Government Relations News

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Senate Finance Committee Considering Tax on Advertising to Pay for Health Care Reform

The United States Senate Finance Committee is seriously considering taxing advertising in order to raise revenue to finance health care reform.

Ad Tax Proposed in Arizona Legislature

The Democrats in the Arizona Senate and House have proposed a budget plan that would tax most business services, including advertising.

Senate to Consider Tobacco Legislation Next Week

The U.S. Senate is scheduled to take up the Family Smoking Prevention and Tobacco Control Act (S. 982) early next week.

ANA Joins Coalition Letter to New York Legislature Opposing Bill to Restrict Behavioral Advertising

ANA, along with a coalition of advertisers and Internet service providers has again urged members of the New York State Legislature to reject legislation that would impose serious new state-specific restrictions on online behavioral advertising.

ANA, 4A's, AAF Submit Reply Comments to FCC on Commercial Ratings

ANA, along with the 4A’s and the AAF, has filed reply comments with the Federal Communications Commission (FCC) on its Notice of Inquiry seeking input on whether television ratings should be applied to commercials, allowing them to be blocked by technologies such as the v-chip.

Tobacco Bill Heads to Senate Markup Next Week

The Senate Committee on Health, Education, Labor and Pensions (HELP) is scheduled to vote next week on a major tobacco bill, the “Family Smoking Prevention and Tobacco Control Act” (S.982).

ANA Calls on Supreme Court to Review Key Speech Case

ANA Urges FCC to Reject Content Ratings for TV Commercials

ANA has urged the Federal Communications Commission (FCC) to disavow any effort to require content ratings for TV commercials so that the V-chip or other tools could be used to block them from the programming in which they appear.

ANA Files Supplemental Comments with ICANN on gTLD Issue

ANA has filed supplemental comments with ICANN in opposition to their proposal to greatly expand the available level of generic top level domain names.

Omnibus Bill Includes Statement Calling for Study of Food Marketing

The omnibus appropriations bill passed by Congress and signed on Friday, March 13 by the President is accompanied by an explanatory statement calling for a working group of four government agencies to study whether standards are needed for marketing of foods and beverages to children under 17.

FCC Asks for Input on Content Ratings for Television Commercials

The Federal Communications Commission (FCC), in a Notice of Inquiry regarding a report it must submit to Congress by August on content blocking technologies, has asked for input on whether commercials should be included under the TV ratings program.

Possible Ad Tax Fight in Florida Legislature

The advertising community may be facing another ad tax battle in the Florida Legislature. The House Finance and Tax Council will be holding a series of meetings to discuss the possible repeal of a number of current sales tax exemptions.

ANA, 4A's, AAF Strongly Criticize Proposed Tobacco Marketing Legislation

ANA, AAAA and AAF submit a detailed letter in opposition to H.R. 1256, the Family Smoking Prevention and Tobacco Control Act.

ANA Files Comments in Response to FTC's Changes to Endorsement & Testimonial Guidelines

ANA has filed two comments with the Federal Trade Commission regarding its revisions to the endorsement and testimonial guidelines.

Update on State Ad Tax Proposals

Update on ad tax proposals in South Dakota and New York.

Ad Tax Bill Introduced in South Dakota Legislature

A bill has been introduced in the South Dakota House of Representatives that would impose a 4% gross receipts tax on all advertising services in all media in the state.

FTC Releases Report on Online Behavioral Advertising Principles

The FTC has issued a staff report revising its self-regulatory principles for online behavioral advertising.

Ad Industry Committed to Strong Self-Regulation and Development of Privacy Guides for Online Behavioral Advertising

Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation.

FTC Extends Deadline for Comments on Revisions to Endorsement and Testimonial Guidelines

Last November, the Federal Trade Commission released a Federal Register notice detailing the changes that it plans to make to its guidelines for the use of endorsements and testimonials in advertising. The FTC recently extended the comment period to March 2, 2009. We are planning to file comments and need our members' assistance to effectively respond.

ANA Writes to Congressional Leadership Asking for Delay in Digital Transition

ANA has sent a letter to the leadership of the Senate and House of Representatives and to the chairs and ranking members of the relevant committees urging Congress to pass legislation to delay the digital transition.

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Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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