Government Relations News
Ad Industry Committed to Strong Self-Regulation and Development of Privacy Guides for Online Behavioral Advertising
Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation.
Last November, the Federal Trade Commission released a Federal Register notice detailing the changes that it plans to make to its guidelines for the use of endorsements and testimonials in advertising. The FTC recently extended the comment period to March 2, 2009. We are planning to file comments and need our members' assistance to effectively respond.
ANA has sent a letter to the leadership of the Senate and House of Representatives and to the chairs and ranking members of the relevant committees urging Congress to pass legislation to delay the digital transition.
The U.S. House of Representatives has failed to adopt a Senate bill to delay the DTV transition by four months, from February 17 to June 12.
The Internet Corporation for Assigned Names and Numbers (ICANN) has provided an update on their proposal to greatly expand the availability of generic "top level domain names" or "gTLDs." (.com,.org,.net, etc.)
Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and Collection
Four leading marketing and advertising industry associations today announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy concerns and to increase consumers' trust and confidence in how online information is gathered and used.
Children's Food and Beverage Advertising Initiative Promotes Nutritious Choices and Healthier Lifestyles to Kids
The Grocery Manufacturers Association (GMA) and the Association of National Advertisers (ANA) today sent a letter to Chairman of the Federal Trade Commission (FTC) William E. Kovacic as follow-up to the Georgetown Economic Services ("GES") September 22, 2008 report on advertising food and beverages to children, "Food, Beverage and Restaurant Advertising in 2007 - Children's Impressions and Expenditures on Children's Programs".
ANA has filed comments with the International Corporation for Assigned Names and Numbers (ICANN) regarding its proposal to increase dramatically the number of generic top level domains that are available to the public.
The Federal Trade Commission has released a Federal Register notice detailing the changes that it plans to make to its guidelines for the use of endorsements and testimonials in advertising.
A proposal to greatly expand the availability of
ANA and other industry groups have urged the Federal Communications Commission (FCC) to reject proposals for onerous new time restrictions or disclosure rules on product placement in television programming.
The change in leadership at the House Energy and Commerce Committee poses new challenges for the advertising industry.
Many state governments are facing severe budget pressures that are expected to intensify for some time.
The Consumer Product Safety Commission (CPSC) has asked for comment on its new rules for warnings in internet and catalog advertisements that it has formulated as a result of H.R. 4040, the Consumer Product Safety Improvement Act.
A proposed constitutional amendment in Florida which could have lead to a serious battle over taxing business services such as advertising was thrown off the November ballot by a unanimous decision of the Florida Supreme Court yesterday. This is a major victory for the business community.
A proposed constitutional amendment in Florida which could lead to a serious battle over taxing business services such as advertising has been thrown off the November ballot by a state Circuit Court.
The Consumer Product Safety Improvement Act of 2008 passed the U.S. Senate last Thursday on a vote of 89-3. This followed the vote in the U.S. House of Representatives on Wednesday, which approved the bill on a vote of 424-1. It now moves on to President Bush for his signature.
The Family Smoking Prevention and Tobacco Control Act (H.R. 1108) passed the House of Representatives on Wednesday by a vote of 326-102.
On behalf of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA) and the American Advertising Federation (AAF), we are writing to express our opposition to several of the marketing provisions of H.R. 1108, the "Family Smoking Prevention and Tobacco Control Act."