Content Packages
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Nonprofit Marketing: Resources
Content Packages March 7, 2024Marketing at a nonprofit can be challenging. Retaining loyal donors and expanding reach to acquiring new donors is an ongoing process that evolves as people themselves change and technology advances how information is accessed. ANA's Nonprofit Federation seeks to help nonprofit organizations better connect with their audiences by providing resources and education. Below are helpful resources, trends, guides, tools, and best practices.
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Celebrating and Supporting Women
Content Packages March 1, 2024March is Women’s History Month, a period that celebrates the strengths and achievements of women and that strives to advance the causes most important to them. In keeping with this important theme of the month, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating women’s issues and aiding their causes.
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Artificial Intelligence
Content Packages February 28, 2024Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.
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Ethical Marketing: Resources
Content Packages February 28, 2024ANA's Center for Ethical Marketing aims to aid businesses "build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints." Below are some helpful and timely resources to guide marketers.
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Sustainability: Best Practices & Resources
Content Packages February 28, 2024Sustainability is a hugely important initiative and responsibility all marketers and companies should have. ANA's Society and Sustainability Collective seeks to provide members with resources, best practices, case studies, and research on how to foster better practices that help society at large. Some of these priorities and topics include mental health and wellbeing, diversity, equity, inclusion, and belonging, as well as protecting the environment.
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Pet Marketing: Resources
Content Packages February 27, 2024How can you successfully market to pet parents? Pets are a beloved part of many families, and more and more brands are turning to various media channels to better reach the various demographics within the pet community. Below are helpful resources that showcase excellence and creativity when marketing to pet parents.
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Brand Purpose: Resources
Content Packages February 7, 2024Brand purpose not only helps companies differentiate from competitors, but find ways to promote positive change in the world. According to ANA's Center for Brand Purpose, "purpose is an organization's reason for being beyond profit — why it matters to the world." Below are resources aimed to help you better develop and utilize your company's brand purpose.
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The Future of Martech
Content Packages February 7, 2024Marketing Technology (martech) refers to any piece of technology a marketer uses to automate or streamline processes, collect and analyze data, or provide various means of reaching and engaging with existing or potential customers. The full suite of these interconnected tools a company leverages to achieve marketing goals and objectives is known as the martech stack.
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Generative AI: Resources
Content Packages January 10, 2024Generative AI (gen AI) is a game-changer and disruptor. From ideation to image creation to testing capabilities, the ability for generative AI to enhance processes is almost endless. For many companies and marketing teams, this evolving technology can help teams become more agile, creative, scalable, and data-driven. Below are resources aimed to help you better utilize generative AI while also understanding the ethical and legal implications.
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ANA | Food & Beverage
Content Packages August 1, 2023The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members in the Food & Beverage category.
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The ANA Global CMO Growth Council Goes Deep on AI and Customer Engagement
Content Packages July 20, 2023Artificial intelligence is making deeper inroads into every aspect of business and society every day. The ANA Global CMO Growth Council, in collaboration with the Management and Business Review, recently organized a special session of The Future of Stakeholder Growth — which took an in-depth view of the future of AI as it relates to Customer Engagement. Now, through our partnership with MBR, we are making the outcomes from that session available to you. The MBR has also generously provided access to their entire 175 page Special Double Issue focused entirely on AI for Customer Engagement. And you can also download the entire catalog of MBR issues from 2021.
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Brand Engagement 360
Content Packages January 31, 2023Brand Engagement 360 is a growing worldwide reform movement that enhances returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment. The Enterprise Engagement Alliance has provided resources and insights for ANA member brands to help implement their own Brand Engagement 360 program.
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CMO 90 Days: Brand Assessment Tool Portfolio
Content Packages January 31, 2023Use the following to assess your brand and customer experience.
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CMO 90 Days: Capability Assessment Tool Portfolio
Content Packages January 31, 2023Use the tools below to assess your marketing capabilities and systems.
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CMO 90 Days: Team Assessment Tool Portfolio
Content Packages January 31, 2023Use the tools below to assess cross-functional team dynamics.
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Learn the A to Z of Podcasting
Content Packages January 31, 2023In the following video series, a slate of experts walks viewers through the entire process of understanding, producing, and marketing podcasts, covering every aspect of the undertaking, from the gear you’ll need to the use of distribution platforms and, ultimately, to monetization.
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The Masters of Brand Masters | Podcast Series
Content Packages January 31, 2023Recorded on site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida, the Masters of Brand Masters is a special miniseries from the Marketing Futures Podcast. We spoke to some of the most compelling presenters at the conference about the power of brand, and the opportunity to innovate with a clear sense of purpose. Hear what the brightest minds in marketing are thinking as we look to the future of the industry.
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Extended Reality
Content Packages November 6, 2020Extended Reality (XR) is an emerging term used to describe environments with real and virtual components and human-machine interactions generated by computer technology and wearables.
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The Agency Search and Selection Playbook
Content Packages October 16, 2020The agency search and selection process takes a lot of planning, meeting time, and strategic focus. This four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.
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Future of Work
Content Packages December 9, 2019The future of work is marked by an increased use of technology and dissolving borders between departments and roles as workers race to keep their skills up to date. Increasingly, work roles are fluid, workers earn a living through multiple temporary gigs, work can happen from anywhere with Wi-Fi, and many entry-level jobs are automated.
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