The ANA is among leading international trade associations and companies joining forces to improve consumers’ experience with online advertising.
viewAdobe, Dell, Hallmark Cards Inc., Hilton Worldwide, IBM, Lenovo, PepsiCo Inc., Syngenta, TD Ameritrade, The Clorox Company, and Turner Honored for Marketing Analytics Achievements
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Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.
viewInnovative campaign from nation’s largest advertisers aims To portray women and girls in a more accurate and equitable light in advertising and content by 2020
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Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad buying ecosystem, according to a comprehensive study commissioned by the ANA (Association of National Advertisers).
viewThe ANA (Association of National Advertisers) today announced the creation of a new Business-to-Business Hall of Fame, and named veteran B-to-B marketing executive Gary Slack as its first honoree.
viewSourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).
viewIndustry association representing more than 700 advertisers argues that the FCC proposal would hurt marketers, media, content producers and consumers
viewValspar Corp.’s “Color for the Colorblind” campaign, created by FCB Chicago, has taken home the top prize — the Super REGGIE — in the 2016 REGGIE Awards.
viewNew study with PQ Media provides first all-encompassing definitions of Brand Activation disciplines, platforms, and channels
viewThe ANA Opens Competition for 16th Annual Multicultural Excellence Awards, which includes two new categories.
viewSAG-AFTRA and the JPC have reached a tentative agreement on terms for successor television and radio commercials contracts.
viewA new ANA/AAM agreement will provide the ANA and its members with a range of services to help deal with issues in digital advertising.
viewA new ANA/Forrester study reveals a significant increase in marketers' use of programmatic.
viewAn exclusive presentation for the ANA Alliance for Family Entertainment explains how to connect with Millennials through Pinterest.
viewMajor marketers turn to startups for a wide range of activities involving technology, but according to a new study, the most prevalent assignments are for social media and content development and management.
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