Good Choice: Olympian Simone Manuel Wins Her First Nickelodeon Kids' Choice Sports #SeeHer Award
Press Releases July 14, 2017Two-time Olympic gold medalist Simone Manuel received the first-ever #SeeHer Award in sports.
viewPress Releases
-
-
#SeeHer Initiative Names Award-Winning Journalist and Bestselling Author Katie Couric and Triple Threat, Visionary WNBA President Lisa Borders as First Two Advisors
Press Releases June 19, 2017Award-winning journalist and bestselling author Katie Couric and WNBA President Lisa Borders are the inaugural members of a new advisory board for #SeeHer.
view -
New ANA and White Ops Study Indicates War on Global Digital Ad Fraud Is Winnable
Press Releases May 24, 2017The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.
view -
ANA Study Finds Agency Compensation Models Shifting Away From Fees and Incentives
Press Releases May 22, 2017The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new ANA report.
view -
New Study Shows Effective Programmatic Ad Buys Remain Elusive Due to Transparency and Complexity Concerns
Press Releases May 18, 2017Among the findings, the study showed widespread use of non-disclosed programmatic buying arrangements between marketers and their agencies as well as substantial knowledge gaps about how the programmatic ecosystem works. It also indicated a lack of industry standards and protocols that would help advertisers analyze the costs and effectiveness of their programmatic investments against market norms and benchmarks.
view -
Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
Press Releases March 22, 2017Extensive consumer research defines first set of the most objectionable ad experiences
view -
Viola Davis to Receive First Ever #SeeHer Award
Press Releases December 6, 2016The ANA and A&E Network will partner at the 22nd Annual Critics’ Choice Awards to introduce and present actress Viola Davis with the first-ever #SeeHer award.
view -
2016–17 ANA Board of Directors Announced at #ANAMasters
Press Releases October 21, 2016The ANA (Association of National Advertisers) has elected 15 new members to its board of directors, as well as a new chair, vice-chair and treasurer at its annual conference held here from October 19–22.
view -
Neustar and the ANA Crown Winners for the 2016 Genius Awards in Marketing Analytics
Press Releases October 21, 2016The 2016 Genius Award winners represent global brands that excel at applying advanced marketing analytics to drive business results.
view -
Top Marketers Tackle Bias for ROI Gain
Press Releases October 20, 2016First Gender Equality Measure from the ANA finds purchasing intent of consumers skyrockets more than 20 percent when gender bias is removed from ads.
view -
ANA Honors Four New Rising Marketing Stars
Press Releases October 20, 2016Recipients from Church’s Chicken, Western Union, IBM, and Facebook Honored at Masters of Marketing Annual Conference
view
