The ANA (Association of National Advertisers) Television & Video Committee has issued a point-of-view statement strongly urging television networks to immediately stop the practice of filling sidebar pillars with network logos or promotions.
viewA legal guidebook designed to provide advertising and marketing executives with the newest insights into advertising law and the potential repercussions of their everyday business decisions has been published by the ANA
viewA new book breaking down the auditing process for marketers, entitled “Agency Audits: How to Achieve Success,” has been published by the ANA (Association of National Advertisers).
viewMcDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
viewThe ANA (Association of National Advertisers), the 4As and the American Advertising Federation (AAF), representing a broad group of marketing and media companies, have urged the Federal Communications Commission (FCC) to reject the false premise that any animated characters originally tied to products inherently constitute advertising and cannot appear in children’s television programming.
viewThe ANA (Association of National Advertisers) today announced a new program to recognize member companies' Rising Marketing Stars. These individuals were nominated by senior executives in their companies for having met the following criteria: • Made valuable contributions to the overall excellence/effectiveness of their marketing organization • Demonstrated leadership, innovation, creativity and accountability in executing their marketing responsibilities • Exemplified skill in integrating marketing disciplines and working with other professionals • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences
viewThe ANA (Association of National Advertisers) elected six new marketing industry leaders to its Board of Directors, and named a new Chair, Vice Chair and Treasurer, at its Annual "Masters of Marketing" Conference held in Orlando, Florida from October 13-16, 2010. Assuming the role of Board Chair will be Gary Elliott, Vice President, Corporate Marketing of Hewlett-Packard Company. Stephen F. Quinn, Executive Vice President and Chief Marketing Officer of Walmart U.S. will become Vice Chair. Mark R. Baynes, Vice President and Global Chief Marketing Officer of Kellogg Company will become Treasurer.
viewThe ANA (Association of National Advertisers) convened its 100th Annual Conference today. The “Masters of Marketing” event, themed Growth: Mastering Brands / Driving Results, had more than 1,600 registered attendees, breaking the previous record of 1,200 from 2009.
viewAs the nation continues to lift itself out of the longest recession since the Great Depression, a new study underscores the power of advertising to stimulate job creation and economic growth. The study, conducted by IHS Global Insight, Inc. for The Advertising Coalition, was released today at the annual “Masters of Marketing” conference of the ANA (Association of National Advertisers).
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A group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.
viewA new comprehensive guidebook to provide marketing and advertising managers with insight into structuring, negotiating, and managing agency compensation has been published by the ANA (Association of National Advertisers).
viewThe Association of National Advertisers today announced the finalists for the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
viewANA (Association of National Advertisers), joined by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF), has filed a brief calling on the U.S. Supreme Court to review a case involving restrictions on alcohol beverage advertising in university publications.
viewANA (Association of National Advertisers) and a broad coalition of media and entertainment groups have argued that a California law regulating the sale of violent video games should be struck down because it violates the First Amendment.
viewFees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to a new survey from the ANA (Association of National Advertisers). Seventy-five percent of all compensation plans use the fee-based model, while the value-based method accounts for less than one percent.
viewWhile client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing programs, 65 percent are not taking the necessary steps to determine the results of those activities, a new survey by the ANA (Association of National Advertisers) in partnership with IEG concludes. This inconsistency is leaving marketers unprepared to answer the key question of value when it comes to these activities.
viewThe ANA (Association of National Advertisers) is now accepting entries for its 10th annual Multicultural Excellence Awards. The awards recognize member companies and marketers for their work in producing superior multicultural advertising and marketing campaigns.
viewThe Association of National Advertisers (ANA) has joined with two other industry groups in filing a "friend of the court" brief with the U.S. Court of Appeals for the Sixth Circuit in a key First Amendment case challenging the advertising restrictions in the Family Smoking Prevention and Tobacco Control Act of 2009.
viewDespite many marketers' belief that a brand's emotional benefits are important to consumers, nearly two-thirds of brand messages focus on the brand's rational/functional elements.
viewThe ANA (Association of National Advertisers), American Business Media (ABM) and Booz & Company have joined forces to conduct a major business-to-business research study. The study's objective is to determine what sets marketing leaders apart across industry sectors, based on their marketing objectives, their spend priorities and the focus of their capability-building efforts.
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