Press Releases

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ANA Announces Finalists for 2008 Multicultural Excellence Awards

The Association of National Advertisers today announced the finalists for the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.

ANA Conference: E-Trade Offers Survival Strategies In a Troubled Economy-AdAge

ORLANDO, Fla. ( -- E-Trade Financial may have had a startling fall from grace a year ago, but the fact that it's still around offers hope for today's battered financial companies, the marketer and its media agency told an audience during the Oct. 19 general session of the Association of National Advertisers' annual conference.

ANA Survey Finds Marketers Don't Understand Brand Value-B2B Magazine

More than half of senior marketers (55%) lack a quantitative understanding of brand value at their organizations, according to a study by the Association of National Advertisers and branding agency Interbrand Corp.

CMOs Dissatisfied with Agencies, Ad Networks

ORLANDO, Fla. ( -- Agencies and ad networks came in for some rough treatment at a CMO roundtable during the Association of National Advertisers' annual conference on Saturday as executives vented their dissatisfaction with agency models and ad-network performance.

ANA Conference: Marketers Remain Positive During the Economic Slowdown-Adweek

ORLANDO, FLA. Orlando is a town synonymous with escapism, so perhaps it was fitting that the 2008 Association of National Advertisers' "Masters of Marketing," the key marketing meeting of the year, is taking place here this year.

Bank of America Still Growing Despite Economic Problems-AdAge

Of all those who spoke on "growth" at the Association of National Advertisers' annual conference here today, none had a harder job arguably than Anne Finucane, chief marketing officer of Bank of America -- the iconically named bank that is one of the institutions at the heart of the financial crisis.

General Mills CMO Talks Growth, Sustainability-AdAge

The first thing marketers need to do upon returning from the Association of National Advertisers conference? Make sure you know who your brand champions are, instructed Mark Addicks, chief marketing officer at General Mills.

Marketers Recognize the Importance of Investing in Sour Economic Times-BusinessWeek

Around 1,000 heavies in the ad biz—chief marketing officers, top sales execs at places like Google and Yahoo, magazine publishers, ad agency types—gathered in Orlando yesterday for this year’s Association of National Advertisers conference, and the lovely Florida weather contrasted rather sharply with the grim economic outlook taking shape.

ANA releases text of Department of Justice letter

The ANA has sent a letter to Thomas O. Barnett, Assistant Attorney General, U.S. Department of Justice (DOJ), citing its objections to the announced Google-Yahoo search advertising partnership now under review by the DOJ. In preparing this letter, ANA conducted a comprehensive, independent analysis, which included input from the Board’s members and face-to-face discussions with Google and Yahoo.

ANA survey finds 42% of advertisers have in-house agencies-MarketingVox

A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings

Marketers, Get Serious About Accountability-AdAge

Rex Briggs' and Greg Stuart's arguably instant classic, "What Sticks," predicts that 47% of advertising campaigns are destined to fail. That estimate closely matches famous retailer John Wanamaker's legendary words, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." These condemning comments -- separated by 80 years -- illustrate the continuing sad state of marketing accountability. The marketing-accountability revolution must continue. In today's demanding business environment, companies must know the impact of their marketing investments. The Association of National Advertisers has launched a major initiative to significantly elevate the efficiency and effectiveness of marketing programs by codifying the best accountability practices. Our insights are being drawn from member case studies as well as from ongoing ANA surveys of senior-level marketers, which have been conducted since 2004.

Slow Online Ad Growth Could Impact '09 Outlook-Seeking Alpha Blog

Although the popularity of internet video is booming on all devices, content producers and aggregators are anxious to unlock the secrets of monetization. That may become increasingly more difficult as many marketers consider double-digit reductions in campaign media budgets and ad production for next year, according to a new survey by the Association of National Advertisers. The boom could be lowered on video advertising

ANA Oppose Google-Yahoo Advertising Partnership-The Wall Street Journal

Some of the country's biggest marketers are rallying to oppose an advertising deal between Google Inc. and Yahoo Inc., as the Justice Department considers whether to go to court to block the agreement. The Association of National Advertisers, a trade group that represents major companies like Procter & Gamble Co. and General Motors Corp., sent a letter to the Justice Department Thursday calling the deal bad for advertisers and recommending that it be blocked. The group announced the letter on its Web site on Sunday. The agreement, announced in June, gives Web-search giant Google the right to sell search and other text ads on Yahoo sites, sharing the revenue with Yahoo.

ANA Recommends Against Google-Yahoo Search Advertising Partnership in Letter to Department of Justice

The ANA has sent a letter to Thomas O. Barnett, Assistant Attorney General, U.S. Department of Justice (DOJ), citing its objections to the announced Google-Yahoo search advertising partnership now under review by the DOJ. In preparing this letter, ANA conducted a comprehensive, independent analysis, which included input from the Board’s members and face-to-face discussions with Google and Yahoo.

ANA, AAAA, SAG and AFTRA Agree to Extend Contract-AdWeek

The Screen Actors Guild and the American Federation of Television and Radio Artists have agreed to another six-month extension of their commercials contract with two ad industry groups, the American Association of Advertising Agencies and the Association of National Advertisers.

Marketers Cut Their Ad Budgets In Tough Economic Times-Adweek

NEW YORK Consumers, feeling less confident economically, are eating out less and downgrading to cheaper brands, marketers are slashing spending, and agencies are cutting or freezing their head counts. Such was the bleak, if not unexpected, picture that emerged from three separate research reports last week. The findings came as no surprise, given mounting losses in major industries (automobile, financial services), the rising prices of commodities and the historically close correlation between ad spending and the country's gross domestic product. Still, they contrasted starkly with the more optimistic collective mantra -- "We're seeing no signs of significant spending declines" -- that Interpublic, WPP, Omnicom and Publicis Groupe have stuck to since the economy began unraveling late last year.

Ad Groups Form DTV Transition Coalition-ShootOnline

As reported in this week's HD Essentials column, broadcasters and advertisers have formed a coalition to help prepare the advertising community for the Feb. 17, 2009 transition to digital television (DTV). The coalition

Economic Conditions Forcing Marketers To Reduce Advertising Budgets, According To ANA Survey

Marketers from a broad cross-section of categories and industries are feeling the pinch of belt-tightening with their budgets, according to a recent survey from the ANA (Association of National Advertisers). Over half of the 100 people surveyed (53 percent) expect their advertising budgets to be reduced in the next six months as a result of the tough economic climate, and 87 percent of those polled are already being challenged with identifying cost savings or reductions with current marketing and advertising efforts.

SAG, AFTRA Will Bargain Jointly On Ad Contracts- The Hollywood Reporter

The two leading actors unions announced they will act together in negotiating new contracts for ad appearances by members with the AAAA and the Association of National Advertisers. The Screen Actors Guild and the American Federation of Television and Radio Artists are in the midst of a well-publicized split over their approach to the Hollywood studios.

ANA Marketing Accountability Conference: Survey Suggests Finance Skeptical of Marketing-AdAge

The better, news, perhaps, was the venue where the study was being discussed: The Association of National Advertisers' 2008 Marketing Accountability Conference. The fact that the ANA put the study on the agenda at this week's conference is a positive sign that marketers are trying to learn how to work in partnership with finance.

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