Press Releases

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ESPN To Launch More Web-Exclusive Video- Forbes.com

Erhardt discussed the broad outlines of ESPN's plans during a panel discussion on sports programming Thursday at the Association of National Advertisers' TV & Everything Video Forum in New York.Web.

Liberty Mutual Doubles Ad Spend On Web-Based Films-MediaPost Publications

Speaking at Thursday's Association of National Advertisers' conference in New York, Stephen Sullivan, SVP/communications for Liberty Mutual Group and chairman of ANA's Board of Directors, said that programs like The Responsibility Project reflect the maturity of the Web.

Buyers and Clients Agonize Over Costly Ad Integration Fees -Mediaweek.com

A random polling of agency execs and their clients during the Association of National Advertisers TV and Everything Video Forum on Feb. 28 found no one willing to say that if the networks balk at participating in formal discussions or flat out refuse to eliminate the fees

Local TV Still the Most Effective Video-Advertising Platform- Broadcasting & Cable

Hearst-Argyle, which owns 26 stations, released a part of a survey at the Association of National Advertisers conference in New York Thursday. The broadcaster partnered with Frank N. Magid Associates on the study, which polled 2,700 local news viewers 25-54.

ANA and AAAA Request Joint Task Force with Networks to Address Network Integration Fees

The ANA (Association of National Advertisers) and AAAA (American Association of Advertising Agencies) today formally invited television networks to join them on a task force to be convened no later than May 1 to address the practice of charging network integration fees. This initiative is a result of analysis conducted by the AAAA Media Policy Committee, AAAA National TV/Radio Committee and the ANA Television Advertising Committee.

FCC Targets Indecency On Mobile Devices- Radio Ink

In a recent speech delivered at the Association of National Advertisers Advertising Law and Business Affairs Conference, Tate said, "As we enter the age of content delivery over mobile devices, there is a whole new set of questions to address regarding how to provide ratings, how to block objectionable content, and whether the FCC has a role to play in this arena.

Survey Finds TV Advertising To Be Less Effective Than Two Years Ago

New York, NY, February 20, 2008 - A majority of marketers believe that television advertising has become less effective in the past two years, but marketers are interested in exploring new ad formats and new forms of video commercials, according to the fourth biennial TV & Technology survey conducted by the ANA (Association of National Advertisers) in association with Forrester Research, Inc., an independent research firm. The full survey findings will be revealed by Forrester Research vice president and principal analyst James McQuivey at the ANA's TV & Everything Video Forum on February 28 at the New York Marriott Marquis, Times Square.

Advertisers Challenge Big Three On "Integration Fees"- Broadcasting & Cable

Major advertiser and ad-agency associations are banding together to push ABC, CBS and NBC to reconsider $125 million per year in fees the networks charge them just for the privilege of buying time on their TV shows. That�s according a policy paper obtained by B&C. The American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) plan to release the document at the ANA�s 2008 TV forum Feb. 28 in New York. Marquis, Times Square.

ANA and AAAA Request Joint Task Force with Networks to Address Network Integration Fee

The ANA (Association of National Advertisers) and AAAA (American Association of Advertising Agencies) today formally invited television networks to join them on a task force to be convened no later than May 1 to address the practice of charging network integration fees. This initiative is a result of analysis conducted by the AAAA Media Policy Committee, AAAA National TV/Radio Committee and the ANA Television Advertising Committee.

Advertising Groups Urge FCC To Examine Product-Placement Rules- Broadcast - Broadcasting & Cable

American Association of Advertising Agencies, Association of National Advertisers Meet with FCC Commissioner McDowell. Advertisers and agencies are trying to get the Federal Communications Commission to seek more comment and information before deciding to adopt new rules on product placement.

ANA Advertising Law Conference Well Underway - The Metropolitan Corporate Counsel

The Association of National Advertisers, Inc. has scheduled its 2008 Advertising Law & Business Affairs Conference. The event will take place on Tuesday and Wednesday, February 12 and 13 at the New Yorker Hotel, 481 Eighth Avenue, New York City. Sessions will run from 8:30 a.m. to 5:05 p.m. on day one and from 8:30 a.m. to 5:15 p.m. on day two.

B2B Marketers Report Great Success With New Media Platforms - eMarketer

B2B marketers indicated more success with media such as podcasts and RSS feeds than did B2C marketers, according to the "Harnessing the Power of New Media Platforms" report, sponsored by the Association of National Advertisers and BtoB magazine, and conducted by Guideline.

Hype Over Social Networks and Mobile Marketing Among Multicultural Marketers- AdAge

THE ASSOCIATION OF NATIONAL ADVERTISERS is anticipating a slowdown in 2008, due to softening in certain economic centers. But it also forecasts that a boom in political ad spending will help offset the blow to ad revenues.

ANA: Political Ads Will Abate Ad Revenue Slowdown- MediaPost Publications

THE ASSOCIATION OF NATIONAL ADVERTISERS is anticipating a slowdown in 2008, due to softening in certain economic centers. But it also forecasts that a boom in political ad spending will help offset the blow to ad revenues.

Advertisers Demand Accurate Online Audience Measures Before Increasing Web Ad Spending - Associated Press

Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences. Unlike traditional media, where each format has one main ratings provider — The Nielsen Co. for television, Arbitron Inc. for radio and so on — there are many sources of data on online audiences. And they frequently conflict.

Pohly Company Wins Award for Excellence in Magazine Design — PR Web

Top custom publishing company The Pohly Company has received recognition by the Custom Publishing Council (CPC) for excellence in magazine design. Boston, MA (Overdrive/PRWEB ) December 14, 2007 -- Top custom publishing company The Pohly Company has received recognition by the Custom Publishing Council (CPC) for excellence in magazine design. At the 2007 Pearl Awards, The Pohly Company was honored with the bronze award for Best Overall Design for The Advertiser, produced for the Association of National Advertisers (ANA).

"Ugly Betty", "Heroes" Earn Top Honors at Family Friendly Awards - Hollywood Reporter

ABC's "Ugly Betty" and NBC's "Heroes" took top honors Wednesday night at the Family Friendly Programming Forum's ninth annual Family Television Awards, which recognizes "outstanding programming for family viewing."

ANA 2007 Multicultural Conference: Strong Hispanic Market Content and Record Attendance- HispanicMPR.com

This year’s recently held Association of National Advertisers (ANA) two-day 2007 Multicultural Marketing Conference with strong Hispanic market content had record attendance. Approximately 430 advertising industry executives from across the United States met in Boca Raton, Florida.

Photo Blog: Multicultural Marketing Conference Highlights

Photo Blog: Multicultural Marketing Conference Highlights Now in its ninth year, the ANA Multicultural Marketing Conference has become the industry

At ANA Multicultural Conference: Moving Beyond Demographics to Help Advertisers Understand African-American Consumers — AdAge

Is the ad targeting a Fly Girl really engaging and reaching your target? Which medium is a must to reach Devouts and which brands resonate with this segment? Just a few of the questions that Starcom Media Group hopes to begin to uncover for marketers starting with the just-released study Beyond Demographics. One of the highlights of the ANA Conference was the Beyond Demographics presentation by Nat Irvin, founder of Future Focus 2020, who wrote The Arrival of the Thrivals, and Esther Franklin, exec VP-director of cultural identities, SMG Multicultural at Starcom Media Group. The session, which was unfortunately scheduled at the end of the conference after most attendees had departed for flights, presented the most innovative information of the conference for marketers, agencies and media companies targeting African-American consumers.

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