Press Releases
ANA Extends Deadline for Submissions for Multicultural Excellence Awards to September 17
The ANA (Association of National Advertisers) has extended its deadline for submissions to their annual Multicultural Excellence Awards to September 17, 2007. Now in its seventh year, these awards recognize outstanding multicultural advertising campaigns. They are sponsored by the ANA Multicultural Marketing Committee, which shares knowledge and best practices in multicultural marketing.
As FTC Convenes 2007 Workshop On Childhood Obesity, ANA Highlights Unprecedented Steps By Private Industry To Combat This Nation
As the Federal Trade Commission (FTC) convenes its workshop on childhood obesity today, food marketers can point to multiple, unprecedented initiatives by private industry that are directly designed to assist in responding to the alarming rise in childhood obesity, according to an assessment by the Association of National Advertisers (ANA). In addition, new research jointly commissioned by the ANA and the Grocery Manufacturers Association/Food Products Association documents a substantial 8.5 percent reduction between 2004 and 2006 in food, beverage and restaurant ads seen by the average child 2-11 years old.
Performers' Unions and Advertising Industry Select Booz Allen Hamilton To Conduct Study on Commercials Compensation Models
Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the advertising industry's ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced that Booz Allen Hamilton has been selected as the independent study consultant to examine alternative methods of performer compensation consistent with the understanding between the unions and the industry that the purpose of study is not to reduce the aggregate compensation historically paid to performers.
ANA and NATAS Join Together to Recognize Excellence in Broadband Advertising
In recognition of the key role that advertisers play in developing content for new media, the ANA (Association of National Advertisers) and the National Academy of Television Arts & Sciences (NATAS) have joined together to put the spotlight on nominees for the 59th Annual Technology & Engineering Emmy
ANA/Guideline Study finds Brand Equity a Top Line Objective for Marketers
Even the strongest brands cannot "rest on their laurels" in today's competitive market place. The findings in a new report released today by the ANA (Association of National Advertisers) in conjunction with Guideline, show that brand equity is now a major component of a company's overall valuation. According to the report, "Brands need to be tended and protected, as well as flexible and agile in order to respond to the marketplace, the next generation and the next big product innovation."
ANA Marketing Accountability Task Force Finds Few Follow Best Practices
A new report, released today by the ANA (Association of National Advertisers) Marketing Accountability Task Force, found that marketing accountability requires a precise process involving multi-functional teams, yet only a small proportion of marketers are utilizing them. "Marketing accountability is still often an activity trapped within the silo of the marketing function," reads the report.
Integrated Marketing Communications Joins Accountability as Top Senior Marketer Concerns
A survey conducted by the Association of National Advertisers (ANA) finds the top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability". The ANA asked over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans.
ANA TV Advertising Committee Announces Support for Brand-Specific Commercial Ratings to Drive Media Accountability
The ANA Television Advertising Committee released a position paper today supporting the industry's growing movement towards television commercial ratings.
ANA Launches Revitalized Marketing Skills Training Program for 2007
The Association of National Advertisers (ANA) announced today their updated 2007 marketing skills training platform.
ANA Teams with Yahoo! to Provide Extensive Content for Relaunch of Advertising.Yahoo.Com Site
The Association of National Advertisers (ANA) and Yahoo! announced today that the ANA will be a major content provider for Yahoo!'s revamped advertising Web site, advertising.yahoo.com. The site will now offer summaries from some of ANA's extensive collection of proprietary marketing industry information and expertise - including new research, articles and white papers.
ANA Studies Reveal Advances in Marketing Measurement But Difficulty in Overcoming Organizational Impediments
Results from the third annual ANA Marketing Accountability survey, conducted by the Association of National Advertisers (ANA) in conjunction with Marketing Management Analytics (MMA) and the 2006 ANA Marketing Accountability Task Force, reports substantial improvements in the ability of senior-level marketers to measure and act on ROI, but difficulty in turning marketing metrics into action due to organizational impediments and process barriers.
ANA Survey Reveals Most Integrated Marketing Communications Programs Need Improvement
A new survey on the state of integrated marketing communications, released by the Association of National Advertisers (ANA), reveals that 67 percent of marketers develop integrated marketing programs across most or all of their brands, but only 33 percent say they are very happy with their efforts. The findings, based on responses from more than 85 major advertisers, were released today at the ANA's first annual Masters of Integrated Marketing Conference at the Grand Hyatt Hotel in New York City.
