Press Releases

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FCC Targets Indecency On Mobile Devices- Radio Ink

In a recent speech delivered at the Association of National Advertisers Advertising Law and Business Affairs Conference, Tate said, "As we enter the age of content delivery over mobile devices, there is a whole new set of questions to address regarding how to provide ratings, how to block objectionable content, and whether the FCC has a role to play in this arena.

Survey Finds TV Advertising To Be Less Effective Than Two Years Ago

New York, NY, February 20, 2008 - A majority of marketers believe that television advertising has become less effective in the past two years, but marketers are interested in exploring new ad formats and new forms of video commercials, according to the fourth biennial TV & Technology survey conducted by the ANA (Association of National Advertisers) in association with Forrester Research, Inc., an independent research firm. The full survey findings will be revealed by Forrester Research vice president and principal analyst James McQuivey at the ANA's TV & Everything Video Forum on February 28 at the New York Marriott Marquis, Times Square.

Advertisers Challenge Big Three On "Integration Fees"- Broadcasting & Cable

Major advertiser and ad-agency associations are banding together to push ABC, CBS and NBC to reconsider $125 million per year in fees the networks charge them just for the privilege of buying time on their TV shows. That�s according a policy paper obtained by B&C. The American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) plan to release the document at the ANA�s 2008 TV forum Feb. 28 in New York. Marquis, Times Square.

ANA and AAAA Request Joint Task Force with Networks to Address Network Integration Fee

The ANA (Association of National Advertisers) and AAAA (American Association of Advertising Agencies) today formally invited television networks to join them on a task force to be convened no later than May 1 to address the practice of charging network integration fees. This initiative is a result of analysis conducted by the AAAA Media Policy Committee, AAAA National TV/Radio Committee and the ANA Television Advertising Committee.

Advertising Groups Urge FCC To Examine Product-Placement Rules- Broadcast - Broadcasting & Cable

American Association of Advertising Agencies, Association of National Advertisers Meet with FCC Commissioner McDowell. Advertisers and agencies are trying to get the Federal Communications Commission to seek more comment and information before deciding to adopt new rules on product placement.

ANA Advertising Law Conference Well Underway - The Metropolitan Corporate Counsel

The Association of National Advertisers, Inc. has scheduled its 2008 Advertising Law & Business Affairs Conference. The event will take place on Tuesday and Wednesday, February 12 and 13 at the New Yorker Hotel, 481 Eighth Avenue, New York City. Sessions will run from 8:30 a.m. to 5:05 p.m. on day one and from 8:30 a.m. to 5:15 p.m. on day two.

B2B Marketers Report Great Success With New Media Platforms - eMarketer

B2B marketers indicated more success with media such as podcasts and RSS feeds than did B2C marketers, according to the "Harnessing the Power of New Media Platforms" report, sponsored by the Association of National Advertisers and BtoB magazine, and conducted by Guideline.

Hype Over Social Networks and Mobile Marketing Among Multicultural Marketers- AdAge

THE ASSOCIATION OF NATIONAL ADVERTISERS is anticipating a slowdown in 2008, due to softening in certain economic centers. But it also forecasts that a boom in political ad spending will help offset the blow to ad revenues.

ANA: Political Ads Will Abate Ad Revenue Slowdown- MediaPost Publications

THE ASSOCIATION OF NATIONAL ADVERTISERS is anticipating a slowdown in 2008, due to softening in certain economic centers. But it also forecasts that a boom in political ad spending will help offset the blow to ad revenues.

Advertisers Demand Accurate Online Audience Measures Before Increasing Web Ad Spending - Associated Press

Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences. Unlike traditional media, where each format has one main ratings provider — The Nielsen Co. for television, Arbitron Inc. for radio and so on — there are many sources of data on online audiences. And they frequently conflict.

Pohly Company Wins Award for Excellence in Magazine Design — PR Web

Top custom publishing company The Pohly Company has received recognition by the Custom Publishing Council (CPC) for excellence in magazine design. Boston, MA (Overdrive/PRWEB ) December 14, 2007 -- Top custom publishing company The Pohly Company has received recognition by the Custom Publishing Council (CPC) for excellence in magazine design. At the 2007 Pearl Awards, The Pohly Company was honored with the bronze award for Best Overall Design for The Advertiser, produced for the Association of National Advertisers (ANA).

"Ugly Betty", "Heroes" Earn Top Honors at Family Friendly Awards - Hollywood Reporter

ABC's "Ugly Betty" and NBC's "Heroes" took top honors Wednesday night at the Family Friendly Programming Forum's ninth annual Family Television Awards, which recognizes "outstanding programming for family viewing."

ANA 2007 Multicultural Conference: Strong Hispanic Market Content and Record Attendance-

This year’s recently held Association of National Advertisers (ANA) two-day 2007 Multicultural Marketing Conference with strong Hispanic market content had record attendance. Approximately 430 advertising industry executives from across the United States met in Boca Raton, Florida.

Photo Blog: Multicultural Marketing Conference Highlights

Photo Blog: Multicultural Marketing Conference Highlights Now in its ninth year, the ANA Multicultural Marketing Conference has become the industry

At ANA Multicultural Conference: Moving Beyond Demographics to Help Advertisers Understand African-American Consumers — AdAge

Is the ad targeting a Fly Girl really engaging and reaching your target? Which medium is a must to reach Devouts and which brands resonate with this segment? Just a few of the questions that Starcom Media Group hopes to begin to uncover for marketers starting with the just-released study Beyond Demographics. One of the highlights of the ANA Conference was the Beyond Demographics presentation by Nat Irvin, founder of Future Focus 2020, who wrote The Arrival of the Thrivals, and Esther Franklin, exec VP-director of cultural identities, SMG Multicultural at Starcom Media Group. The session, which was unfortunately scheduled at the end of the conference after most attendees had departed for flights, presented the most innovative information of the conference for marketers, agencies and media companies targeting African-American consumers.

ANA/Booz Allen Hamilton Survey: CMOs Must Be "Growth Champions" To Align With Boss' Agenda

It's time for CMOs to rise to the stature of C-suite players. To date, the CMO has not lived up to the CEO's expectations and needs. Too often, the marketing department's focus has been poorly aligned with the CEO's agenda. Weak information flow, functional ambiguity and leadership second-guessing have crippled the CMO's influence. The result? Failure to optimize the complex array of responsibilities needed to fulfill the CEO's agenda including: * Balancing traditional and new media investments. * Brand positioning. * Marketing accountability. * Organization management and development. * Business system streamlining. * Agency relations. * Cross-functional integration

Marketers Foresee a Boost In Multicultural Advertising Budgets — Portada Online

More than 430 attendees participated in the ANA Multicultural Conference yesterday and Monday in Boca Raton, FL.. The conference had a ratio of 60:40 per cent (60 per cent clients vs. 40 per cent Agency, Media, other)

New Study Offers Advertisers Effective Strategies For Reaching Black Consumers - Black Enterprise

November 7, 2007--With the buying power of African Americans projected to reach $1.1 trillion by 2011, Starcom MediaVest Group (SMG) and Dr. Nat Irvin II, University of Louisville professor and founder of Future Focus 2020, have conducted a study aimed at providing advertisers with a strategic approach to reaching black consumers. Released Tuesday at the Association of National Advertisers conference, SMG says the Beyond Demographics study underscores its desire to provide clients with the best way to value and measure their investment in the black community. Billed as the most detailed information on the African American buyer available to advertisers, SMG hopes to have it imbedded in the industry's metric system by the second quarter of 2008.

ANA Announces Winners of the 2007 Multicultural Excellence Awards

The ANA (Association of National Advertisers) today announced the winners of the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers for producing outstanding multicultural advertising campaigns that ran between June 2006 and May 2007.

ANA Recognizes Marketers For Multicultural Efforts — MediaPost Publications

PROCTER & GAMBLE, PEPSI, TOYOTA, Anheuser-Busch and the California Department of Health were the big winners in the 2007 Multicultural Excellence Awards bestowed by the Association of National Advertisers at its Multicultural Marketing Conference in Boca Raton, Fla., on Tuesday. P&G won the African-American category for "Olay Definity." The agency behind the campaign was Burrell Communications.

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