Press Releases

  • Marketers Recognize the Importance of Investing in Sour Economic Times-BusinessWeek

    Press Releases   October 17, 2008  

    Around 1,000 heavies in the ad biz—chief marketing officers, top sales execs at places like Google and Yahoo, magazine publishers, ad agency types—gathered in Orlando yesterday for this year’s Association of National Advertisers conference, and the lovely Florida weather contrasted rather sharply with the grim economic outlook taking shape.

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  • ANA releases text of Department of Justice letter

    Press Releases   September 17, 2008  

    The ANA has sent a letter to Thomas O. Barnett, Assistant Attorney General, U.S. Department of Justice (DOJ), citing its objections to the announced Google-Yahoo search advertising partnership now under review by the DOJ. In preparing this letter, ANA conducted a comprehensive, independent analysis, which included input from the Board’s members and face-to-face discussions with Google and Yahoo.

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  • ANA survey finds 42% of advertisers have in-house agencies-MarketingVox

    Press Releases   September 16, 2008  

    A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings

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  • Marketers, Get Serious About Accountability-AdAge

    Press Releases   September 16, 2008  

    Rex Briggs' and Greg Stuart's arguably instant classic, "What Sticks," predicts that 47% of advertising campaigns are destined to fail. That estimate closely matches famous retailer John Wanamaker's legendary words, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." These condemning comments -- separated by 80 years -- illustrate the continuing sad state of marketing accountability. The marketing-accountability revolution must continue. In today's demanding business environment, companies must know the impact of their marketing investments. The Association of National Advertisers has launched a major initiative to significantly elevate the efficiency and effectiveness of marketing programs by codifying the best accountability practices. Our insights are being drawn from member case studies as well as from ongoing ANA surveys of senior-level marketers, which have been conducted since 2004.

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  • Slow Online Ad Growth Could Impact '09 Outlook-Seeking Alpha Blog

    Press Releases   September 16, 2008  

    Although the popularity of internet video is booming on all devices, content producers and aggregators are anxious to unlock the secrets of monetization. That may become increasingly more difficult as many marketers consider double-digit reductions in campaign media budgets and ad production for next year, according to a new survey by the Association of National Advertisers. The boom could be lowered on video advertising

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  • ANA Oppose Google-Yahoo Advertising Partnership-The Wall Street Journal

    Press Releases   September 8, 2008  

    Some of the country's biggest marketers are rallying to oppose an advertising deal between Google Inc. and Yahoo Inc., as the Justice Department considers whether to go to court to block the agreement. The Association of National Advertisers, a trade group that represents major companies like Procter & Gamble Co. and General Motors Corp., sent a letter to the Justice Department Thursday calling the deal bad for advertisers and recommending that it be blocked. The group announced the letter on its Web site on Sunday. The agreement, announced in June, gives Web-search giant Google the right to sell search and other text ads on Yahoo sites, sharing the revenue with Yahoo.

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  • ANA Recommends Against Google-Yahoo Search Advertising Partnership in Letter to Department of Justice

    Press Releases   September 7, 2008  

    The ANA has sent a letter to Thomas O. Barnett, Assistant Attorney General, U.S. Department of Justice (DOJ), citing its objections to the announced Google-Yahoo search advertising partnership now under review by the DOJ. In preparing this letter, ANA conducted a comprehensive, independent analysis, which included input from the Board’s members and face-to-face discussions with Google and Yahoo.

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  • ANA, AAAA, SAG and AFTRA Agree to Extend Contract-AdWeek

    Press Releases   September 2, 2008  

    The Screen Actors Guild and the American Federation of Television and Radio Artists have agreed to another six-month extension of their commercials contract with two ad industry groups, the American Association of Advertising Agencies and the Association of National Advertisers.

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  • Marketers Cut Their Ad Budgets In Tough Economic Times-Adweek

    Press Releases   August 25, 2008  

    NEW YORK Consumers, feeling less confident economically, are eating out less and downgrading to cheaper brands, marketers are slashing spending, and agencies are cutting or freezing their head counts. Such was the bleak, if not unexpected, picture that emerged from three separate research reports last week. The findings came as no surprise, given mounting losses in major industries (automobile, financial services), the rising prices of commodities and the historically close correlation between ad spending and the country's gross domestic product. Still, they contrasted starkly with the more optimistic collective mantra -- "We're seeing no signs of significant spending declines" -- that Interpublic, WPP, Omnicom and Publicis Groupe have stuck to since the economy began unraveling late last year.

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  • Ad Groups Form DTV Transition Coalition-ShootOnline

    Press Releases   August 21, 2008  

    As reported in this week's HD Essentials column, broadcasters and advertisers have formed a coalition to help prepare the advertising community for the Feb. 17, 2009 transition to digital television (DTV). The coalition

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  • Economic Conditions Forcing Marketers To Reduce Advertising Budgets, According To ANA Survey

    Press Releases   August 21, 2008  

    Marketers from a broad cross-section of categories and industries are feeling the pinch of belt-tightening with their budgets, according to a recent survey from the ANA (Association of National Advertisers). Over half of the 100 people surveyed (53 percent) expect their advertising budgets to be reduced in the next six months as a result of the tough economic climate, and 87 percent of those polled are already being challenged with identifying cost savings or reductions with current marketing and advertising efforts.

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  • SAG, AFTRA Will Bargain Jointly On Ad Contracts- The Hollywood Reporter

    Press Releases   August 21, 2008  

    The two leading actors unions announced they will act together in negotiating new contracts for ad appearances by members with the AAAA and the Association of National Advertisers. The Screen Actors Guild and the American Federation of Television and Radio Artists are in the midst of a well-publicized split over their approach to the Hollywood studios.

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  • ANA Marketing Accountability Conference: Survey Suggests Finance Skeptical of Marketing-AdAge

    Press Releases   July 21, 2008  

    The better, news, perhaps, was the venue where the study was being discussed: The Association of National Advertisers' 2008 Marketing Accountability Conference. The fact that the ANA put the study on the agenda at this week's conference is a positive sign that marketers are trying to learn how to work in partnership with finance.

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  • CBS Resists Changes To Integration Fees-MediaPost's Media Daily News

    Press Releases   July 21, 2008  

    CBS officials at the meeting were head of network sales Jo Ann Ross; top pricing and planning executive Dean Kaplan; and an attorney. They met with executives from the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA)--both of which had asked NBC, ABC and CBS in February to join them on a task force to discuss the practice of charging integration fees.

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  • Study Finds Increased Collaboration Between Marketing and Finance Despite Continued Dissatisfaction With Metrics

    Press Releases   July 1, 2008  

    In their efforts to increase brand awareness and drive sales, marketers are still struggling to create accountability programs that effectively measure the impact of marketing efforts, according to a new study from the ANA (Association of National Advertisers) and MMA (Marketing Management Analytics). Although the majority of companies with a marketing accountability process tend to house this function within the marketing department, there is growing collaboration between marketing and finance. The 2008 ANA / MMA Marketing Accountability Survey, fielded by CoActive Marketing, surveyed 128 senior-level marketers in May 2008, following similar studies conducted together since 2005.

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  • DTV Transition Impacts Ad Production-RTO Online

    Press Releases   June 24, 2008  

    "Television broadcasting is entering a whole new era, and as one of the leading voices in the industry, it is the Association of National Advertisers (ANA)'s job to offer counsel on how advertisers can best adapt to these changes," said Bob Liodice, President and CEO of the ANA. "Advertisers need to understand the financial and creative implications and start thinking now about which format they will choose."

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  • ANA Introduces New Digital Media Category for Annual Multicultural Excellence Awards

    Press Releases   June 16, 2008  

    Recognizing the transformation taking place in the marketing landscape, the ANA (Association of National Advertisers) has added a new category to its annual Multicultural Excellence Awards to highlight work in digital media. Entries are now being accepted, and winners will be announced at the ANA’s 10th Annual Multicultural Marketing Conference, November 16-18 in Boca Raton, FL.

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  • Essentials for Integrated Marketing - AdAge

    Press Releases   June 10, 2008  

    Integrated marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of taking a holistic approach to engaging consumers. Several studies, including one recently conducted by the Association of National Advertisers, indicate that achieving effective IMC campaigns is marketers' primary concern. But there is considerable uncertainty about how to staff, design, manage and measure the success of such programs.

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  • CBS Accepts Invitation to Discuss Integration Fees-Adweek

    Press Releases   May 27, 2008  

    NEW YORK CBS has accepted an invitation to join a task force formed by the Association of National Advertisers and the American Association of Advertising Agencies to examine the practice of charging network integration fees, according to the ANA.

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  • "Integrated Marketing" embraced by Marketers but Internal Structures Limit Uptake - Marketing Charts

    Press Releases   May 23, 2008  

    Integrated marketing communications (IMC) has been embraced by marketers, 74% of whom now employ IMC campaigns for most of their brands, according to a new Association of National Advertisers member survey fielded by CoActive Marketing Group.

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