Press Releases

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Millennial Parents: Everything Old Is New Again

Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.

The ANA Launches Industry Study of Advertising Bot Fraud

The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry. The coalition’s objective is to provide actionable data and insights which marketers can use to reduce bot fraud and improve marketing ROI. A new survey from the ANA (Association of National Advertisers), has found nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.

Making Measurement Make Sense (3MS) Initiative Launches PSA Video Contest On Viewability

Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online ad viewability. To launch the competition, 3MS unveiled the second of its own PSA videos, dubbed ‘White Wall’, which brings to life a metaphor for paying for ads that are never seen.

Fair Shares: Family Brands and Social Engagement

In a webinar to the ANA Alliance for Family Entertainment (AFE), a consortium of the nation’s top advertisers, Tumblr shared new possibilities and inspired ways for leading family marketers to effectively connect with their audiences who are both young and young at heart.

ANA Welcomes Entries for 14th Annual Multicultural Excellence Awards

The ANA (Association of National Advertisers) is now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural campaigns.

The ANA and BAA Join Forces to Elevate Brand Building

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014.

Ad-ID Becomes Industry Standard for Union-Signed Commercials

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

ANA/Forrester Survey Reveals Growing Demand for Programmatic Buying Education

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.

Media Rating Council Lifts Advisory on Viewable Impressions for Display Ads

he Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time.

Advertising Deduction Wrongly Targeted in Chairman Camp’s Proposed Tax Reform Legislation; Provision Would Stifle Economic Activity

Following is a statement by Bob Liodice, President and CEO of the Association of National Advertisers on the draft tax reform legislation released by Congressman Dave Camp (R-MI), which includes a provision that will, if enacted, severely impact the economy and lead to significant job loss.

New Study Underscores Advertising’s Role as a Critical Driver of the U.S. Economy

Advertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.

ANA Study Reveals Payment Terms for Marketing Services Have Been Extended

A new ANA (Association of National Advertisers) study entitled, “Payment Terms – Current Practices for Marketing Services,” reveals that 43 percent of marketers have extended payment terms this year on at least one marketing service in their portfolio. That portfolio includes agency fees, research, media, production, and talent payments.

Potential Changes in Deductibility of Advertising Expenses within Tax Reform Legislation Would Only Serve to Stifle Economic Activity

Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, today released his discussion draft of tax reform legislation that includes a provision that will, if enacted, severely impact the economy and lead to significant job loss. This provision would allow advertisers to deduct only 50 percent of all advertising expenses in the first year and amortize the remaining 50 percent over the next five years.

MRC Announces Update to Viewable Impression Advisory

November 20, 2013, New York – The Media Rating Council (MRC) announced today that it will lift its Viewable Impression Advisory by the end of Q1 2014. Prior to lifting the advisory, the MRC continues to identify and remove obstacles to widespread use of viewable impressions as a digital currency metric. The viewability measurement standard is expected to be complete by the end of 2013.

ANA Survey Uncovers Marketers’ Continuing Struggle to Validate Sponsorship / Event Marketing Initiatives

NEW YORK – November 14, 2013 – Sixty-eight percent of marketers measure all or most of their sponsorship and event marketing activities, according to a new survey by the ANA (Association of National Advertisers); however, a sizeable 32 percent measure only half or less.

ANA Announces Grand Prize Winners of the 2013 Multicultural Excellence Awards Winners Honored at 2013 ANA Multicultural Marketing and Diversity Conference in L.A.

LOS ANGELES, Calif. – November 5, 2013 – The ANA (Association of National Advertisers) announced the grand prize winners of the 2013 Multicultural Excellence Awards yesterday evening at the 15th Annual ANA Multicultural Marketing and Diversity Conference in Los Angeles, California.

ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically - Multi-Screen Media Expected to Grow to 50 Percent of Budget in Next Three Years; Measurement Seen as Biggest Issue

NEW YORK – October 31, 2013 – Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

Top Marketers Share Key Insights at ANA Masters of Marketing Conference

NEW YORK, New York – October 7, 2013 – The country’s most influential marketers spoke to more than 2,000 attendees at the sold out Masters of Marketing Conference of the ANA (Association of National Advertisers).

ANA, EffectiveBrands Study Reveals: Total Brand Experience Inspired by Brand Purpose Key to Marketing Success

PHOENIX, Ariz. – October 5, 2013 – For successful companies, brand purpose is vital for inspiring and driving the total brand experience, according to the joint Marketing2020 study by ANA (Association of National Advertisers) and EffectiveBrands. Marketing2020 examines today’s over-performing brands and their leaders, including 250 CMOs and more than 10,000 marketers across 92 countries.

ANA Awards $50,000 Prize for Marketing Analytics Leadership

PHOENIX, Ariz. – October 5, 2013 – The ANA (Association of National Advertisers), in partnership with leading marketing analytics firm MarketShare, presented the Marketing Analytics Leadership Award to USAA at the 2013 ANA Masters of Marketing Conference today in Phoenix, Arizona. The first-of-its-kind award was created to highlight today’s important and rapid adoption of sophisticated analytics in the planning and measuring of global marketing investments.

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