Press Releases

  • Was Ditching A Nascent Brand AT&T's Singular Mistake? - AdAge

    Press Releases   October 22, 2007  

    Before a crowded ballroom at the Frank Lloyd Wright-influenced Arizona Biltmore in Phoenix this month, AT&T VP-Advertising Wendy Clark displayed an internal company chart to a who's who of top marketing executives at the Association of National Advertisers' annual conference. The grid showed brand awareness and affinity to the brand. A dot on the graph positioned AT&T clearly as a brand in decline, while the dot for the Cingular brand was unmistakably in the graph's "Power Brand" quadrant. It was, in a sense, an admission that the company had elected to go with the weaker brand when it acquired BellSouth and became the sole owner of Cingular Wireless -- a brand that had been built with $4 billion in spending. "The strategy of integrating Cingular is not working," said Karl Barnhart, managing director, Core Brand Communications, New York. "They have not been able to transfer any of the positive equity from Cingular to AT&T, despite a massive marketing campaign. That's a failure of epic proportions."

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  • ANA Names New Board Members at 2007 Annual Conference

    Press Releases   October 17, 2007  

    The ANA (Association of National Advertisers) elected a number of new marketing leaders to their board of directors. The leadership changes were announced during the ANA

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  • ANA Announces Finalists for 2007 Multicultural Excellence Awards

    Press Releases   October 17, 2007  

    The ANA announced the finalists for the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2006 and May 2007.

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  • Gore Announces Media is Changing — B-to-B Online

    Press Releases   October 15, 2007  

    Former U.S. Vice President Al Gore addressed the Association of National Advertisers’ annual conference Friday, the day after he was awarded the Nobel Peace Prize for his environmental efforts.

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  • Latest Buzz at ANA Annual Conference — Consumer Behavior is Key! — The New York Times

    Press Releases   October 15, 2007  

    Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization. The 1,200 people who attended the 97th annual conference of the Association of National Advertisers, held here from Thursday through yesterday, heard speaker after speaker address the growing popularity of what is known as behavioral targeting, as opposed to basing pitches on consumer attitudes, opinions or perceptions.

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  • Star-Studded ANA Conference, 'The Place To Be' — Ad Age

    Press Releases   October 15, 2007  

    PHOENIX (AdAge.com) -- Bob Liodice -- soft-spoken and considered even when center stage -- does not seem like a man who would be comfortable at the center of a rapidly changing industry. The former brand manager for Jell-O isn't an obvious frontman for serious self-examination in a business undergoing tremendous upheaval. But in his four years as head of the Association of National Advertisers, the biggest trade group for marketers, he has proved to be just those things. He's taken the organization from the cliff of irrelevance -- or worse -- and turned it into an industry focal point, nowhere more so than in its annual conference. (See video coverage.)

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  • Marketers at ANA Vote "Aye" For Apple As Marketer Of The Year! - Adage

    Press Releases   October 15, 2007  

    So ad age chose Nintendo as its Marketer of the Year, but the question at this year's annual Association of National Advertisers conference was who would become the inaugural marketer's marketer of the year? As it turned out the attendees bestowed the CMO Choice Award on Apple, although voting was also hot and heavy for the newly-Nobeled Al Gore and for Geico, famed for cavemen, lizards and insurance.

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  • Cross Industry Study Demands That Marketing Move To A Digitally Focused Business System

    Press Releases   October 12, 2007  

    As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.

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  • Microsoft CEO Ballmer Predicts Digital Will Take Over All Media in 2017- B-to-B Magazine

    Press Releases   October 12, 2007  

    In his opening keynote presentation at the Association of National Advertisers’ annual conference, Microsoft Corp. CEO Steve Ballmer said that in 10 years, all media will be digital, with tremendous ramifications for marketers, agencies and publishers.

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  • BLOG: Q&A with Wendy Clark, SVP of Advertising, AT&T

    Press Releases   October 10, 2007  

    As Bob Liodice, ANA Chairman & CEO, continues his dialogue with ANA Annual Conference Speakers, please find his Q&A conversation with AT&T's Senior Vice President of Advertising, Wendy Clark...

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  • ANA and RAB Launch Radio Station for ANA 2007 Annual Conference

    Press Releases   October 9, 2007  

    The ANA (Association of National Advertisers) in conjunction with the Radio Advertising Bureau (RAB) is launching KANA Radio, a radio station dedicated to serving the Masters of Marketing Conference. KANA Radio will be heard throughout the Biltmore Resort & Spa in Phoenix during the entire ANA Annual Conference, October 11-14, 2007, at 95.9 on the radio dial and Channel 7 on in-room TV's.

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  • Ad Spend Fuels Economic Growth- Ad Age

    Press Releases   October 8, 2007  

    NEW YORK (AdAge.com) -- Steve Ballmer has discovered the gospel of advertising -- again. And he'll need all his evangelical powers to convince the world's largest marketers at this week's Association of National Advertisers conference in Phoenix that this time, he means it. If Mr. Ballmer's message to marketers falls anywhere near what he told the European advertising community in Paris last week, he'll talk about the increasingly blurry lines between software and media and advertising. He'll discuss how Microsoft itself is a huge marketer, spending $3 billion on advertising. And he'll outline how, in four to 10 years, advertising will account for as much as 25% of Microsoft's business. For those of you who are counting, based on the most recent year's revenue that would be north of $12 billion -- a couple billion more than Google made in total last year.

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  • ANA Conference Forecast: ANA Conference Forecast: Ballmer Calculates Microsoft Will Spend $12 Billion in Ads- Ad Age

    Press Releases   October 8, 2007  

    NEW YORK (AdAge.com) -- Steve Ballmer has discovered the gospel of advertising -- again. And he'll need all his evangelical powers to convince the world's largest marketers at this week's Association of National Advertisers conference in Phoenix that this time, he means it. If Mr. Ballmer's message to marketers falls anywhere near what he told the European advertising community in Paris last week, he'll talk about the increasingly blurry lines between software and media and advertising. He'll discuss how Microsoft itself is a huge marketer, spending $3 billion on advertising. And he'll outline how, in four to 10 years, advertising will account for as much as 25% of Microsoft's business. For those of you who are counting, based on the most recent year's revenue that would be north of $12 billion -- a couple billion more than Google made in total last year.

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  • MPG Expands with Key Hires on Sears Business- ADWEEK

    Press Releases   October 4, 2007  

    NEW YORK Former Johnson & Johnson advertising executive Kaki Hinton has joined Havas' MPG as evp, managing director on the Sears media planning and buying account, which MPG won in May as part of the $740 million Sears Holdings review. Separately, MPG has hired David Handelman to oversee the K-Mart, a Sears unit that moved to MPG in the Sears competition.

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  • Ad-ID Replaces ISCI as Official Industry Standard

    Press Releases   October 4, 2007  

    Effective immediately, ISCI--the manual advertising asset coding system in place since 1969--is withdrawn from the marketplace. Therefore, Ad-ID, the Web-based, complete-code system is now the only advertising asset coding system authorized and supported by the American Association of Advertising Agencies and the Association of National Advertisers, Inc.

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  • BLOG: Q&A with ANA Board of Directors Chairman Steve Sullivan, SVP of Communications, Liberty Mutual

    Press Releases   October 3, 2007  

    As Bob Liodice, ANA Chairman & CEO, continues his conversations with ANA Annual Conference Speakers, please find ANA Board Chairman Steve Sullivan's (SVP of Communications) comments on the transformation of the Liberty Mutual Brand...

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  • Advertisers Criticize FEC Proposed Rulemaking - Broadcasting & Cable

    Press Releases   October 1, 2007  

    Advertisers Push FEC on Nonpolitical Ads Featuring Candidates Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation State Their Cases at Federal Election Commission

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  • High Tech 'Interactive' Print Ads Grab Consumer Attention - USA Today

    Press Releases   October 1, 2007  

    GREEN FEES How to get ad execs to ante up to attend another annual conference? Roll out the heavy-hitter speakers. And the golf carts. Sharing the spotlight as keynote speakers for the Association of National Advertisers Annual Conference in Phoenix Oct. 11-14 will be: Al Gore, hotter-than-hot guru of global warming and (recycled) red-carpet regular at show-biz award shows (beats being a second-banana vice president), and Microsoft (MSFT) CEO Steve Ballmer. A golf tournament is scheduled, of course, as is a tennis tournament. The event at the Arizona Biltmore is expected to attract more than the 1,000 who attended last year, says Bob Liodice, ANA chief executive. Hope the ANA remembered to order carbon offsets.

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  • Ad Groups In Dispute with SAG

    Press Releases   September 21, 2007  

    A joint committee of two ad industry groups has asked for arbitration in a dispute with SAG over certain pension and health fund allocations. The Association of National Advertisers and the American Association of Advertising Agencies have a contract with SAG covering actors' work in TV commercials. But a dispute has arisen over "multiservice circumstances" -- jargon for situations arising when an actor renders services over broadcast and nonbroadcast media.

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  • Ad, Media Groups Help Derail Drug Ad Restrictions — Commercial Alert

    Press Releases   September 21, 2007  

    When the Democratic-led Congress started debating a big Food and Drug Administration bill earlier this year, pharmaceutical companies worried that it would sharply restrict one of their most powerful sales-boosting tools

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