Press Releases

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ANA / MediaVest Study Reveals: Overwhelming Marketer Interest in Mobile But Concerns Exist Over Measurement / ROI

A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96 percent of marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85 percent reporting an intent to raise their mobile budgets in the near future.

ANA Urges ICANN to Adopt Effective Mechanism for Limited Preventative Registrations (LPRs) as Part of New TLD Universe

Concerned that the rights protections mechanisms currently in place are dangerously inadequate, the ANA (Association of National Advertisers) has urged ICANN (the Internet Corporation for Assigned Names and Numbers) to adopt an effective mechanism for Limited Preventative Registrations (LPRs) as it considers proposals for enhancing trademark protection during the upcoming launch of new gTLDs. ANA’s comments argue that a strong LPR mechanism is critical to addressing the serious problem of defensive registrations.

ANA Urges Supreme Court to Accept Appeal of Key Tobacco Advertising Case

The Association of National Advertisers (ANA) has joined with two other major industry groups to urge the U.S. Supreme Court to hear an appeal of a key First Amendment case challenging the advertising restrictions in the Family Smoking Prevention and Tobacco Control Act of 2009.

ANA Announces 2012 Multicultural Excellence Award Grand Prize Winners

The ANA (Association of National Advertisers) announced the winners of the 2012 Multicultural Excellence Awards at its recent Multicultural & Diversity Conference.

New ANA Board Members and Officers Announced at Annual “Masters of Marketing” Conference

The ANA (Association of National Advertisers) elected nine new marketing executives to its Board of Directors at its Annual Conference held in Orlando, Florida from October 10-13, and announced three new officers.

ANA 2012 Rising Marketing Star Program Honors Four from Member Companies

Today the ANA (Association of National Advertisers) recognized the 2012 recipients of its Rising Marketing Stars award. These four new honorees were nominated by senior executives in their companies for having met several criteria.

ANA 2012 Annual Conference Opens with Record Attendance

The 102nd Annual ANA (Association of National Advertisers) “Masters of Marketing” Conference began today. The theme of this year’s conference is Growth: Mastering Brands and Driving Results; it is ANA’s largest event to date.

Marketers Leverage Newer Media Platforms to Reach Growing Number of Multicultural Consumers

As the multicultural market continues to grow, 87 percent of marketers are either increasing or maintaining spending on all multicultural media compared to last year, according to an ANA (Association of National Advertisers) member survey. Additionally, 84 percent of multicultural marketers are growing or maintaining budgets specifically for newer media platforms.

ANA Board Opposes Microsoft’s Decision to Implement ‘Do-Not-Track’ Default Function for Internet Explorer 10 Browser

Today the Board of Directors for ANA (Association of National Advertisers) expressed profound disappointment with and strong opposition to Microsoft’s decision to implement ‘Do Not Track’ functionality in its Internet Explorer 10 browser by default.

ANA Urges Department of Commerce To Push For Do Not Sell Registry For Second-Level Domains

The Association of National Advertisers (ANA) has urged the U.S. Department of Commerce (DOC) to work within the Internet stakeholder processes of ICANN to advocate for a Do Not Sell registry at the upcoming ICANN Board meeting next month in Toronto. ANA’s letter is a follow-up to a meeting on September 4 that was hosted by DOC and the U.S. Patent and Trademark Office, to discuss additional protections at the second level for all new gTLDs.

Welcome to the Neighborhood:
ANA Alliance for Family Entertainment and ABC Team Up to Promote The Neighbors in Innovative Social-Media Effort

In an industry first, the Association of National Advertisers’ Alliance for Family Entertainment is teaming up with ABC in a unique social media effort to encourage families to tune in to the premiere of the network’s new sitcom The Neighbors, on September 26 at 9:30 p.m. (ET).

ANA Announces Finalists for 2012 Multicultural Excellence Awards

The ANA (Association of National Advertisers) today announced the finalists for the 2012 Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2011 and June 2012.

Federal Court Vacates FDA’s Graphic Warnings Rule for Tobacco Products and Advertising

The ANA (Association of National Advertisers) applauds the U.S. Court of Appeals for the District of Columbia Circuit for vacating the Food and Drug Administration (FDA) Rule requiring graphic new warnings on all tobacco products and advertising. The 2-1 decision of the Court of Appeals was announced on August 24th in the case of RJ Reynolds Tobacco Company v. FDA.

ANA Board of Directors Unanimously Supports Ad-ID as the Industry Standard for Commercial Ad Coding

Heralding the importance and need for a singular, consistent and seamless commercial asset identification process, the ANA (Association of National Advertisers) Board of Directors announced its unanimous endorsement of Ad-ID as the standard for digital advertising coding. The ANA board wants the marketing ecosystem to embrace Ad-ID as the industry standard no later than January 1, 2014.

ANA Asks ICANN to Extend Comment Window on New gTLD Applications

The Association of National Advertisers (ANA) has written to Akram Atallah, Interim Chief Executive Officer of the Internet Corporation for Assigned Names and Numbers (ICANN) asking for the public comment window on applications for new generic top level domains (gTLDs) to be extended.

ANA / Reed Smith Report Urges Marketers to Demand Transparency from Agencies on Rebates / Incentives Received

A new study by ANA (Association of National Advertisers) and Reed Smith reveals that nearly one-third of U.S. marketers are aware of rebates / incentive payments from media companies to agencies that may not be reimbursed to the advertiser.

ANA Survey Reveals Marketers Vying for New Media Validity

Marketers’ use of newer media has exploded in recent years, with once unheard of channels claiming a firm place in marketing tool chests. However, the inability to prove ROI has done little to instill marketer confidence in these channels, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.

ANA Welcomes Entries for 12th Annual Multicultural Excellence Awards

The ANA (Association of National Advertisers) is now accepting entries for its 12th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.

ANA Opposes Ad Ban Provision in Education Funding Bill

The Association of National Advertisers (ANA) and a coalition of other marketing and media groups have urged the United States Senate to oppose a provision that would prohibit colleges and universities which receive federal education funding from spending those federal dollars on any marketing or advertising for their programs. That provision is contained in the FY2013 Labor, Health and Human Services appropriations bill that was recently approved by the Senate Appropriations Committee. The letter to Senate Majority Leader Harry Reid was sent by The Advertising Coalition (TAC).

Digital Advertising Alliance (DAA) Comments on Microsoft Decision to Embed Do Not Track in IE 10 Set “on” by Default

The Digital Advertising Alliance, (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, raised concern today about Microsoft’s decision to embed Do Not Track (DNT) functionality as a default setting in version 10 of its Internet Explorer (IE) browser.

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