PHOENIX, Ariz. – October 4, 2013 – The 103rd Annual ANA (Association of National Advertisers) Masters of Marketing Conference kicked off today with a record attendance of more than 2,000 marketers. The theme of this year’s conference is Growth: Mastering Brands & Driving Results.
Today the ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process. The 2013 findings, announced during Advertising Week, are a follow-up to the 2011 guidance paper entitled “ANA / 4A’s Guidelines for Agency Search.”
Today the ANA (Association of National Advertisers) announced the winners of the 2013 Multicultural Excellence Awards, which recognizes ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.
Fidelity Investments, LEGO Systems and USAA Named Finalists for $50,000 Marketing Analytics Leadership Award
The ANA is pleased to announce three finalists for the first-of-its-kind award recognizing leadership in applying analytics to plan and measure successful marketing programs. The finalists were chosen by a distinguished panel of industry judges. The winner will receive a $50,000 cash prize for demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI.
ANA Survey Reveals Marketers Moving More Functions In-House--Traditional Advertising Agencies at Risk of Disintermediation
Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA. Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.
ANA Survey Reveals Fees Remain Dominant in Agency Comp, Other Models Complement - Performance is Main Driver for Agency Compensation Adjustments
Fees remain the dominant form of compensation for advertising agencies, according to the Trends in Agency Compensation Survey released by the ANA and R3:JLB today. The survey reveals new insights about how marketers structure and manage compensation practices with their advertising agency partners.
Winning Scripts from 2013 Search for America’s Newest Scriptwriter Contest Portray All Aspects of Today’s Modern Family
Grand Prize Winners of National TV scriptwriting contest from ANA Alliance for Family Entertainment (AFE) and Overbrook Entertainment receive $5,000 prize each, development meeting with Overbrook, and an 18-month option on their winning scripts.
Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according to a new ANA (Association of National Advertisers) white paper.
The chief marketing officers of Unilever, IBM, VISA and Adobe chaired the first ever CMO round table at the Cannes Lions Festival, where they and more than 60 other CMOs and leading marketers discussed early findings of the Marketing2020 study.
The ANA (Association of National Advertisers) is now accepting entries for its 13th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.
As analytics become increasingly important in every marketing practitioner’s life, the ANA (Association of National Advertisers) is launching a first-of-its-kind award recognizing leadership in applying smart analytics to successful marketing programs. Open to ANA member companies, and sponsored by leading marketing analytics firm MarketShare, the award offers a $50,000 cash prize to the individual or team demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI.
Negotiations Between SAG-AFTRA, ANA and 4A’s Result in Mandate for Ad-ID in All Commercial Production
Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID
A vast majority of marketers (82 percent) continue to push for cost savings and marketing budget reductions, according to the seventh edition of the ANA (Association of National Advertisers) Recession Survey.
The most important issue that senior marketers face in 2013 is accountability, according to a new survey by the ANA (Association of National Advertisers). Integrated marketing communication and aligning the marketing organization with innovation ranked second and third.
The ANA (Association of National Advertisers) has written to Minnesota Governor Mark Dayton and members of the Taxes Committee of the Minnesota House of Representatives to oppose a new tax on advertising services
Welcome to the Family: ANA Alliance for Family Entertainment Teams With James Lassiter and Will Smith of Overbrook Entertainment to Discover America’s Newest TV Scriptwriters
The Association of National Advertiser’s Alliance for Family Entertainment (AFE), the consortium of almost 40 national advertisers who have brought to air some of the most popular family shows on television for more than a decade, and Overbrook Entertainment, the award-winning entertainment production company co-founded by two-time Academy Award nominee Will Smith and acclaimed film producer James Lassiter, are joining forces to find new TV programming through the 2013 America’s Newest Scriptwriter Contest.
Concerned that the protections for both consumers and trademark owners currently in place are dangerously inadequate, the ANA (Association of National Advertisers) has urged ICANN (the Internet Corporation for Assigned Names and Numbers) to strongly improve those protections before rolling out any new top level domains. ANA’s reply comments noted that there was overwhelming support from a broad cross-section of industry for Limited Preventative Registrations (LPRs), which identified the LPR as “a critically necessary protection for brand owners.”
A joint study focusing on identifying how marketers can organize to support business growth will be launched by ANA (Association of National Advertisers) and EffectiveBrands during the first quarter 2013.
ANA / MediaVest Study Reveals: Overwhelming Marketer Interest in Mobile But Concerns Exist Over Measurement / ROI
A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96 percent of marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85 percent reporting an intent to raise their mobile budgets in the near future.
ANA Urges ICANN to Adopt Effective Mechanism for Limited Preventative Registrations (LPRs) as Part of New TLD Universe
Concerned that the rights protections mechanisms currently in place are dangerously inadequate, the ANA (Association of National Advertisers) has urged ICANN (the Internet Corporation for Assigned Names and Numbers) to adopt an effective mechanism for Limited Preventative Registrations (LPRs) as it considers proposals for enhancing trademark protection during the upcoming launch of new gTLDs. ANA’s comments argue that a strong LPR mechanism is critical to addressing the serious problem of defensive registrations.