The Association of National Advertisers (ANA) has urged the U.S. Department of Commerce (DOC) to work within the Internet stakeholder processes of ICANN to advocate for a Do Not Sell registry at the upcoming ICANN Board meeting next month in Toronto. ANA’s letter is a follow-up to a meeting on September 4 that was hosted by DOC and the U.S. Patent and Trademark Office, to discuss additional protections at the second level for all new gTLDs.
Welcome to the Neighborhood:
ANA Alliance for Family Entertainment and ABC Team Up to Promote The Neighbors in Innovative Social-Media Effort
In an industry first, the Association of National Advertisers’ Alliance for Family Entertainment is teaming up with ABC in a unique social media effort to encourage families to tune in to the premiere of the network’s new sitcom The Neighbors, on September 26 at 9:30 p.m. (ET).
The ANA (Association of National Advertisers) today announced the finalists for the 2012 Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2011 and June 2012.
The ANA (Association of National Advertisers) applauds the U.S. Court of Appeals for the District of Columbia Circuit for vacating the Food and Drug Administration (FDA) Rule requiring graphic new warnings on all tobacco products and advertising. The 2-1 decision of the Court of Appeals was announced on August 24th in the case of RJ Reynolds Tobacco Company v. FDA.
Heralding the importance and need for a singular, consistent and seamless commercial asset identification process, the ANA (Association of National Advertisers) Board of Directors announced its unanimous endorsement of Ad-ID as the standard for digital advertising coding. The ANA board wants the marketing ecosystem to embrace Ad-ID as the industry standard no later than January 1, 2014.
The Association of National Advertisers (ANA) has written to Akram Atallah, Interim Chief Executive Officer of the Internet Corporation for Assigned Names and Numbers (ICANN) asking for the public comment window on applications for new generic top level domains (gTLDs) to be extended.
ANA / Reed Smith Report Urges Marketers to Demand Transparency from Agencies on Rebates / Incentives Received
A new study by ANA (Association of National Advertisers) and Reed Smith reveals that nearly one-third of U.S. marketers are aware of rebates / incentive payments from media companies to agencies that may not be reimbursed to the advertiser.
Marketers’ use of newer media has exploded in recent years, with once unheard of channels claiming a firm place in marketing tool chests. However, the inability to prove ROI has done little to instill marketer confidence in these channels, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.
The ANA (Association of National Advertisers) is now accepting entries for its 12th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.
The Association of National Advertisers (ANA) and a coalition of other marketing and media groups have urged the United States Senate to oppose a provision that would prohibit colleges and universities which receive federal education funding from spending those federal dollars on any marketing or advertising for their programs. That provision is contained in the FY2013 Labor, Health and Human Services appropriations bill that was recently approved by the Senate Appropriations Committee. The letter to Senate Majority Leader Harry Reid was sent by The Advertising Coalition (TAC).
Digital Advertising Alliance (DAA) Comments on Microsoft Decision to Embed Do Not Track in IE 10 Set “on” by Default
The Digital Advertising Alliance, (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, raised concern today about Microsoft’s decision to embed Do Not Track (DNT) functionality as a default setting in version 10 of its Internet Explorer (IE) browser.
The Association of National Advertisers (ANA) strongly opposes Microsoft’s unilateral decision to embed Do Not Track functionality in version 10 of its Internet Explorer browser with a default setting in the ‘on’ vs. ‘off’ position.
ANA Releases First-Ever Global Survey on Agency Compensation Results Reveal Key Similarities, Differences in Global vs. U.S. Practices
The ANA (Association of National Advertisers) today released the first-ever Global Agency Compensation Survey, revealing new insights about how global marketers structure and manage compensation practices with their advertising agency partners. Results of this benchmark study, which polled marketers operating in nearly 40 countries across all continents, in many cases mirror U.S. practices.
ANA Calls for ICANN to Review and Revise Its Rejection of Defensive Registration Proposals for the Top Level Domain Name Expansion Program
The Association of National Advertisers (ANA) has called on ICANN to provide a clear and complete analysis and review of its decision to summarily reject the proposal for a “Do Not Sell” registry, which would address the serious concerns Internet stakeholders have about the need for “defensive registrations” to protect their brands in the Top Level Domain (TLD) expansion program. ANA also wrote to the U.S. Department of Commerce, urging the Department to seek a full accounting from ICANN of its decision to reject the “Do Not Sell” approach or other response to the significant danger of defensive registrations for new Top Level Domains.
Getting Upfront About Great TV: New National Ad Campaign from ANA Alliance for Family Entertainment Urges Broadcast Networks to Bring Their Best Family Pilots to Air This Fall
Today the Association of National Advertisers’ Alliance for Family Entertainment (ANA AFE) launched an extensive national print advertising campaign in advertising and entertainment trades plus key business publications. Timed to precede next week’s broadcast networks upfront presentations, the campaign encourages broadcast TV network partners and content creators to consider family pilots in their 2012-13 season programming announcements.
Industry Groups Urge Marketers to Take Affirmative Steps to Address Online Piracy and Counterfeiting
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting. It was released today at a meeting of the International Anti-Counterfeiting Conference in Washington, DC.
The Association of National Advertisers (ANA) today called on ICANN (Internet Corporation for Assigned Names and Numbers) to engage an independent third-party IT expert or experts to conduct a comprehensive investigation of its recent system vulnerability. In a letter to Rod Beckstrom, President and Chief Executive Officer of ICANN, ANA President and CEO Bob Liodice outlined the need for immediate answers regarding this serious problem.
Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately twenty states that now offer financial incentives for doing so. In a new whitepaper, The Found Money of State Commercial Production Incentives, the ANA (Association of National Advertisers) has issued insights on how to best leverage these rebates.
Even as the nation’s economic outlook brightens, marketers continue to spend conservatively as budgets remain steadfast, according to the latest ANA (Association of National Advertisers) Recession survey, 6th edition. The majority of marketers surveyed (84 percent) are still being asked to tightly manage their controllable spending, which is a slight increase compared to last year (77 percent). This number peaked in 2009 with nine out of 10 marketers sharing this sentiment.
DOC Rejects ICANN Bid for IANA Function Oversight, Cancels RFP and Extends Current Agreement for Short 6-Month Period
The National Telecommunications and Information Administration (NTIA), the division of the U.S. Department of Commerce (DOC) that oversees operation of the Internet Assigned Numbers Authority (IANA), has rejected ICANN's bid to continue overseeing the IANA functions of the Internet, instead extending ICANN's current contract for a short six-month period. Simultaneously, NTIA stated, "we are cancelling this RFP because we received no proposals that met the requirements requested by the global community."