Press Releases

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ANA Survey Reveals Increase in Development, Execution and Effectiveness of Integrated Marketing Programs

More than half of marketers surveyed are currently developing and executing integrated marketing communications (IMC) programs according to a new survey from the ANA (Association of National Advertisers). Integrated marketing is the integration of disciplines in the marketing mix creating one unified message to all stakeholders (consumers, employees, retailers, stockholders, etc.) regardless of the media or discipline used.

America’s Newest Comedy Writer Found

The ANA Alliance for Family Entertainment named Megan Angelo the winner of its first annual writers contest. The Alliance, comprised of 40 national advertisers, gave aspiring unrepresented writers the opportunity to write original, half-hour comedy scripts depicting modern family life.

Digital Advertising Alliance (DAA) Announces ‘Your AdChoices’ Consumer Education Campaign

The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

ANA Urges NTIA to Support “DO NOT SELL” List for Brands as Part of ICANN’S Top Level Domain Expansion Program

The Association of National Advertisers (ANA) has urged the National Telecommunications and Information Administration (NTIA) to support ANA’s proposal to address specific concerns about ICANN’s Top Level Domain (TLD) expansion program.

ANA Proposes Constructive Way to Resolve Concerns About ICANN's Top-Level Domain Expansion Program

The Association of National Advertisers (ANA), the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised two Congressmen, Bob Goodlatte, Chairman, House Judiciary Committee's Subcommittee on Intellectual Property, Competition and the Internet, and Howard Berman, Ranking Member, House Committee on Foreign Affairs, for sending an unequivocal letter to John Bryson, Secretary, Department of Commerce. The Goodlatte-Berman letter urges the DOC to take all steps necessary to encourage ICANN to undertake further evaluation and review before expanding the number of generic top-level domains (gTLDs) under ICANN's plan, set to begin January 12, 2012.

ANA Applauds Representatives Goodlatte and Berman for Urging Department of Commerce to Halt ICANN Domain Expansion Plan

The Association of National Advertisers (ANA), the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised two Congressmen, Bob Goodlatte, Chairman, House Judiciary Committee's Subcommittee on Intellectual Property, Competition and the Internet, and Howard Berman, Ranking Member, House Committee on Foreign Affairs, for sending an unequivocal letter to John Bryson, Secretary, Department of Commerce. The Goodlatte-Berman letter urges the DOC to take all steps necessary to encourage ICANN to undertake further evaluation and review before expanding the number of generic top-level domains (gTLDs) under ICANN's plan, set to begin January 12, 2012.

ANA Applauds Strong Letter from FTC to ICANN Citing Major Concerns About Top-level Domain Expansion Program

The Association of National Advertisers (ANA) , the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised the Federal Trade Commission (FTC) for sending a detailed, 15-page letter to ICANN’s Chairman of the Board of Directors, Dr. Stephen D. Crocker, and its President and CEO, Rod Beckstrom, expressing major concerns regarding ICANN’s plan to greatly expand generic top-level domains (gTLDs), starting January 12, 2012. The letter specifically highlights “the potential for significant consumer harm resulting from the unprecedented increase in gTLDs.”

ANA Tells House That ICANN’S Program for an Unlimited Expansion of Top Level Domain Names Is a Reckless Experiment That Should Be Delayed

The Association of National Advertisers (ANA) told the Subcommittee on Communications and Technology of the House Energy and Commerce Committee today that ICANN’s plan for an unlimited expansion of the generic Top Level Domain (TLD) Name program is a “reckless experiment” that would seriously threaten both businesses and consumers in the online marketplace.

ANA Tells Congress that ICANN's Program for an Unlimited Expansion of Top Level Domain Names (TLDs) is a Reckless Experiment that Should be Delayed

The Association of National Advertisers (ANA) told the Senate Commerce Committee today that ICANN’s plan for an unlimited expansion of the generic Top Level Domain (TLD) Name program is a “reckless experiment” that would seriously threaten both businesses and consumers in the online marketplace.

ANA Urges Court to Permanently Enjoin Enforcement of FDA’s Graphic Warnings Rule for Tobacco Products

The Association of National Advertisers (ANA) has filed a “friend of the court” brief with the U.S. District Court for the District of Columbia, urging the court to permanently enjoin enforcement of the FDA Rule requiring graphic new warnings on all tobacco products and advertising.

Wal-Mart, Kraft, adidas, Reebok, Toyota and J.M. Smucker Company Join Coalition to Oppose ICANN’s Top Level Domain Expansion Program

Six major marketers, including the world’s largest retailer and the second-largest food company, have joined CRIDO, the Coalition for Responsible Internet Domain Oversight, which is opposing ICANN’s Top Level Domain (TLD) Expansion program.

ANA Helps Demystify the Role of Agency Trading Desks For Marketers

A new white paper on Agency Trading Desks published by ANA (Association of National Advertisers) will help educate marketers about this emerging audience purchasing model.

87 Major Assns. and Businesses Join with ANA to Form Coalition to Oppose ICANN’s TLD Expansion Program

Eighty-seven major national and international business associations and companies have joined forces with the ANA (Association of National Advertisers), forming the Coalition for Responsible Internet Domain Oversight(CRIDO) to oppose the rollout of ICANN’s top-level domain expansion program.

ANA Announces 2011 Multicultural Excellence Award Winners

The (ANA) Association of National Advertisers announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron.

ANA Applauds Court Decision Enjoining FDA’s Graphic Warnings Rule for Tobacco Products

The Association of National Advertisers (ANA) “enthusiastically supports” the U.S. District Court for the District of Columbia’s decision to issue a preliminary injunction blocking the enforcement of the FDA Rule requiring graphic new warnings on all tobacco products and advertising.

TV is Still the Top Media Choice for Advertisers, ANA Survey Reveals

A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased. Television is still the top media platform for advertisers.

ANA Names 12 New Board Members at 2011 Annual Conference

The membership of the ANA (Association of National Advertisers) elected 12 new marketing industry leaders to its Board of Directors at its Annual "Masters of Marketing" Conference held in Phoenix, Arizona from October 20-23, 2011.

ANA Names Four Honorees from Member Companies in Rising Marketing Star Program

Phoenix, AZ - October 22, 2011 - The ANA (Association of National Advertisers) today recognized four new Rising Marketing Stars from member companies. These individuals were nominated by senior executives in their companies.

ANA 2011 Annual Conference Opens with Largest Attendance Ever

The ANA (Association of National Advertisers) convened its 101st "Masters of Marketing" Annual Conference today. This year's event, themed Growth: Mastering Brands and Driving Results, is the ANA's largest ever, with 1,700 registered attendees. In his opening keynote, ANA President and CEO Bob Liodice identified a powerful array of industry initiatives that underscored the importance of the ten tenets of the ANA Marketers' Constitution. He also introduced - and urged attendees to sign - the 'First Amendment to the Constitution,' a statement avowing the industry's united opposition to ICANN's proposed top-level domain expansion program.

ANA Argues That IWG Proposal on Food Marketing to Children Is Radical and Seriously Flawed

The ANA (Association of National Advertisers) told Congress today that the food marketing proposal released by the Interagency Working Group (IWG) on April 28th is “radical, seriously flawed, could be economically disastrous and should be formally withdrawn.”

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