Press Releases
ANA Launches Rising Marketing Star Program, Names Four Honorees from Member Companies
The ANA (Association of National Advertisers) today announced a new program to recognize member companies' Rising Marketing Stars. These individuals were nominated by senior executives in their companies for having met the following criteria: • Made valuable contributions to the overall excellence/effectiveness of their marketing organization • Demonstrated leadership, innovation, creativity and accountability in executing their marketing responsibilities • Exemplified skill in integrating marketing disciplines and working with other professionals • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences
ANA Names Six New Board Members at 2010 Annual Conference
The ANA (Association of National Advertisers) elected six new marketing industry leaders to its Board of Directors, and named a new Chair, Vice Chair and Treasurer, at its Annual "Masters of Marketing" Conference held in Orlando, Florida from October 13-16, 2010. Assuming the role of Board Chair will be Gary Elliott, Vice President, Corporate Marketing of Hewlett-Packard Company. Stephen F. Quinn, Executive Vice President and Chief Marketing Officer of Walmart U.S. will become Vice Chair. Mark R. Baynes, Vice President and Global Chief Marketing Officer of Kellogg Company will become Treasurer.
ANA Kicks Off 2010 Annual Conference with Record-Shattering Attendance
The ANA (Association of National Advertisers) convened its 100th Annual Conference today. The “Masters of Marketing” event, themed Growth: Mastering Brands / Driving Results, had more than 1,600 registered attendees, breaking the previous record of 1,200 from 2009.
As U.S. Seeks to Emerge from Recession, New Study Shows Advertising Powers 15% of Nation’s Jobs, 20% of Total U.S. Economic Output
As the nation continues to lift itself out of the longest recession since the Great Depression, a new study underscores the power of advertising to stimulate job creation and economic growth. The study, conducted by IHS Global Insight, Inc. for The Advertising Coalition, was released today at the annual “Masters of Marketing” conference of the ANA (Association of National Advertisers).
Major Marketing / Media Trade Groups Launch Program To Give Consumers Enhanced Control Over Collection And Use Of Web Viewing Data For Online Behavioral Advertising
A group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.
ANA Publishes Guidebook for Agency Compensation
A new comprehensive guidebook to provide marketing and advertising managers with insight into structuring, negotiating, and managing agency compensation has been published by the ANA (Association of National Advertisers).
ANA Announces Finalists for 2010 Multicultural Excellence Awards
The Association of National Advertisers today announced the finalists for the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
ANA Asks Supreme Court To Review Restrictions On Alcohol Beverage Ads
ANA (Association of National Advertisers), joined by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF), has filed a brief calling on the U.S. Supreme Court to review a case involving restrictions on alcohol beverage advertising in university publications.
ANA Joins Broad Media Coalition In Opposition To Video Game Law
ANA (Association of National Advertisers) and a broad coalition of media and entertainment groups have argued that a California law regulating the sale of violent video games should be struck down because it violates the First Amendment.
ANA Survey Finds Fees Persist as Dominant Method of Agency Compensation, Even with Emergence of Other Models
Fees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to a new survey from the ANA (Association of National Advertisers). Seventy-five percent of all compensation plans use the fee-based model, while the value-based method accounts for less than one percent.
Marketers Want Sponsorship and Event Metrics but Lack Necessary Capabilities, ANA/IEG Survey Shows
While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing programs, 65 percent are not taking the necessary steps to determine the results of those activities, a new survey by the ANA (Association of National Advertisers) in partnership with IEG concludes. This inconsistency is leaving marketers unprepared to answer the key question of value when it comes to these activities.
ANA Welcomes Entries for 10th Annual Multicultural Excellence Awards
The ANA (Association of National Advertisers) is now accepting entries for its 10th annual Multicultural Excellence Awards. The awards recognize member companies and marketers for their work in producing superior multicultural advertising and marketing campaigns.
ANA Files Brief In Key First Amendment Case
The Association of National Advertisers (ANA) has joined with two other industry groups in filing a "friend of the court" brief with the U.S. Court of Appeals for the Sixth Circuit in a key First Amendment case challenging the advertising restrictions in the Family Smoking Prevention and Tobacco Control Act of 2009.
Brands Strive for Emotional Connection, but Communicate at Rational/Functional Level
Despite many marketers' belief that a brand's emotional benefits are important to consumers, nearly two-thirds of brand messages focus on the brand's rational/functional elements.
ANA, ABM, Booz & Company Join Forces To Conduct Major B-To-B Research Study
The ANA (Association of National Advertisers), American Business Media (ABM) and Booz & Company have joined forces to conduct a major business-to-business research study. The study's objective is to determine what sets marketing leaders apart across industry sectors, based on their marketing objectives, their spend priorities and the focus of their capability-building efforts.
Industry Groups Urge FCC To Protect Economic Foundation Provided for Media by Advertising
The ANA (Association of National Advertisers) and a broad coalition of advertising and media companies and associations have urged the Federal Communications Commission (FCC) to recognize and protect the key economic foundation that advertising provides to media and our nation's citizens. The industry comments were filed on March 26 in response to an FCC Notice of Inquiry (NOI) entitled, "Empowering Parents and Protecting Children in an Evolving Media Landscape."
ANA Elects Gary Elliott Vice Chair, Board of Directors
The ANA (Association of National Advertisers) elected a new vice chair to its Board of Directors at its recent Board Meeting. Gary Elliott, Vice President, Corporate Marketing, Hewlett Packard, will begin serving as vice chair immediately.
Initial Tests Conducted by ANA with Nielsen Show Clear Path to Individual Commercial Ratings
The ANA (Association of National Advertisers) Television Advertising Committee and The Nielsen Company today announced that after successfully concluding the first two phases of their In-Home Commercial Ratings Test, there is now a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings).
ANA/Forrester Survey: TV Advertising Budgets Are Under Siege
A joint ANA (Association of National Advertisers) and Forrester Research Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates marketers' continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second spot, advertisers feel that the fundamentals to support their use is in need of an overhaul.
Marketers Optimistic Despite Ongoing Pressures to Reduce Spending
According to a new survey by the ANA (Association of National Advertisers), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past eighteen months.
