Press Releases

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ANA Tells Congress that ICANN's Program for an Unlimited Expansion of Top Level Domain Names (TLDs) is a Reckless Experiment that Should be Delayed

The Association of National Advertisers (ANA) told the Senate Commerce Committee today that ICANN’s plan for an unlimited expansion of the generic Top Level Domain (TLD) Name program is a “reckless experiment” that would seriously threaten both businesses and consumers in the online marketplace.

ANA Urges Court to Permanently Enjoin Enforcement of FDA’s Graphic Warnings Rule for Tobacco Products

The Association of National Advertisers (ANA) has filed a “friend of the court” brief with the U.S. District Court for the District of Columbia, urging the court to permanently enjoin enforcement of the FDA Rule requiring graphic new warnings on all tobacco products and advertising.

Wal-Mart, Kraft, adidas, Reebok, Toyota and J.M. Smucker Company Join Coalition to Oppose ICANN’s Top Level Domain Expansion Program

Six major marketers, including the world’s largest retailer and the second-largest food company, have joined CRIDO, the Coalition for Responsible Internet Domain Oversight, which is opposing ICANN’s Top Level Domain (TLD) Expansion program.

ANA Helps Demystify the Role of Agency Trading Desks For Marketers

A new white paper on Agency Trading Desks published by ANA (Association of National Advertisers) will help educate marketers about this emerging audience purchasing model.

87 Major Assns. and Businesses Join with ANA to Form Coalition to Oppose ICANN’s TLD Expansion Program

Eighty-seven major national and international business associations and companies have joined forces with the ANA (Association of National Advertisers), forming the Coalition for Responsible Internet Domain Oversight(CRIDO) to oppose the rollout of ICANN’s top-level domain expansion program.

ANA Announces 2011 Multicultural Excellence Award Winners

The (ANA) Association of National Advertisers announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron.

ANA Applauds Court Decision Enjoining FDA’s Graphic Warnings Rule for Tobacco Products

The Association of National Advertisers (ANA) “enthusiastically supports” the U.S. District Court for the District of Columbia’s decision to issue a preliminary injunction blocking the enforcement of the FDA Rule requiring graphic new warnings on all tobacco products and advertising.

TV is Still the Top Media Choice for Advertisers, ANA Survey Reveals

A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased. Television is still the top media platform for advertisers.

ANA Names 12 New Board Members at 2011 Annual Conference

The membership of the ANA (Association of National Advertisers) elected 12 new marketing industry leaders to its Board of Directors at its Annual "Masters of Marketing" Conference held in Phoenix, Arizona from October 20-23, 2011.

ANA Names Four Honorees from Member Companies in Rising Marketing Star Program

Phoenix, AZ - October 22, 2011 - The ANA (Association of National Advertisers) today recognized four new Rising Marketing Stars from member companies. These individuals were nominated by senior executives in their companies.

ANA 2011 Annual Conference Opens with Largest Attendance Ever

The ANA (Association of National Advertisers) convened its 101st "Masters of Marketing" Annual Conference today. This year's event, themed Growth: Mastering Brands and Driving Results, is the ANA's largest ever, with 1,700 registered attendees. In his opening keynote, ANA President and CEO Bob Liodice identified a powerful array of industry initiatives that underscored the importance of the ten tenets of the ANA Marketers' Constitution. He also introduced - and urged attendees to sign - the 'First Amendment to the Constitution,' a statement avowing the industry's united opposition to ICANN's proposed top-level domain expansion program.

ANA Argues That IWG Proposal on Food Marketing to Children Is Radical and Seriously Flawed

The ANA (Association of National Advertisers) told Congress today that the food marketing proposal released by the Interagency Working Group (IWG) on April 28th is “radical, seriously flawed, could be economically disastrous and should be formally withdrawn.”

ANA Survey Finds Continued, Growing Use of Newer Media Platforms by Marketers Since 2007

Marketers’ use of newer media platforms to engage with customers – including online ads, social media, search engine marketing, search engine optimization, mobile and viral videos – has reached extremely high levels over the past four years, according to the latest study of newer media by the ANA (Association of National Advertisers),

ANA Urges ICANN to Conduct Thorough and Proactive Review of Conflict of Interest Policies in Order to Regain Internet Governance Legitimacy

The ANA (Association of National Advertisers) is asking the Internet Corporation for Assigned Names and Numbers (ICANN) to conduct a thorough and proactive review of both the TLD Program and the broader conflicts of interest and ethics policies for the organization so that ICANN can reclaim its legitimacy as an Internet governance body.

ANA and 4A’s Publish Guidelines for an Effective Agency Search

Recognizing the need for guidance on searching for an advertising agency in the rapidly changing agency-advertiser marketplace, the ANA (Association of National Advertisers) and 4A’s announced today the development of new, comprehensive strategies in a guidance paper titled, “ANA / 4A’s Guidelines for Agency Search.”

ANA Announces Finalists for 2011 Multicultural Excellence Awards

The ANA (Association of National Advertisers) today announced the finalists for the 2011 Multicultural Excellence Awards. Currently in its 11th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2010 and June 2011.

3MS Initiative Releases Five-Part Digital Marketing Measurement Solution

The first phase of the Making Measurement Make Sense (3MS) initiative is complete, and has yielded a five-part digital marketing measurement framework. The 3MS Initiative, a joint venture of the ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) announced this framework today.

ANA Argues That FDA’S Graphic Warnings Rule for Tobacco Products Violates the First Amendment

The ANA (Association of National Advertisers) has filed a “friend of the court” brief in opposition to a series of graphic warnings required by the Food and Drug Administration (FDA) on all tobacco products and advertising.

ANA Finishes Second Quarter of 2011 with Diverse Array of New Members

In the second quarter of 2011, eleven new companies have joined the ANA(Association of National Advertisers). The ANA is the leading trade organization in the country for client-side marketers representing more than 10,000 brands that account for $250 billion in marketing each year.

ANA Extends Deadline For 11th Annual Multicultural Excellence Awards To August 26th!

The ANA (Association of National Advertisers) has extended the deadline for accepting entries for its 11th annual Multicultural Excellence Awards to August 26th. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.

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