Three key ad industry associations—The Association of National Advertisers, the Interactive Advertising Bureau and the 4As—this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as "the foundation of making measurement make sense."
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & Company and the strategic advisory firm MediaLink LLC.
The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.
Dan Jaffe, ANA’s Executive Vice President, Government Relations, gave an oral statement, posted below, at the Interagency Working Group on Food Marketed to Children Public Forum. The IWG, made up of the Federal Trade Commission (FTC), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the United States Department of Agriculture (USDA), released proposed guidelines on food marketing to children on April 28, 2011.
In the first quarter of 2011, sixteen new companies have joined the ANA (Association of National Advertisers) including Old Navy, Outback Steakhouse, and Scottrade.
Major Proposal From Interagency Working Group Calls for Voluntary Restrictions on Food Marketing to Children
The Association of National Advertisers (ANA) today is responding to the release of the “Interagency Working Group on Food Marketed to Children Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts Request for Comments.”
Marketers are still under significant pressure to reduce expenditures as the nation slowly emerges from the Recession. However, their overall outlook has improved substantially since 2008.
ANA has filed a “friend of the court” brief with the U.S. Supreme Court in a key commercial speech case involving data mining.
Today at the 4As (American Association of Advertising Agencies) Transformation Conference in Austin, TX, Bob Liodice, President and CEO, ANA (Association of National Advertisers) delivered the following statement on behalf of the Digital Advertising Alliance* in response to a speech by David Vladeck, FTC Director of the Bureau of Consumer Protection, regarding the FTC’s Do Not Track proposal.
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense” – Leading Trade Groups Take on Top Industry Challenge
Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making. The announcement was made during IAB’s fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data, at La Quinta Resort & Club, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.
Major Trade Associations Endorse Ad-ID as Industry Standard for Coding Digital Advertising Assets And Implementing File-Based Workflows Across Entire Marketing Supply Chain
Organizations representing the broadcasting, marketing and market research industries today aligned in embracing Ad-ID as the industry standard for coding digital assets and implementing file-based workflows across the entire marketing supply chain, announced Bob Liodice, President and CEO, ANA (Association of National Advertisers) at today's ANA 2011 TV and Everything Video Forum.
Vast Majority of Marketers Will Utilize Mobile Marketing and Increase Spending on Mobile Platforms in 2011
The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010.
The ANA (Association of National Advertisers) today strongly urged its 400 member companies to fully embrace the self-regulatory online behavioral advertising (OBA) program developed by a coalition of the nation’s largest media and marketing trade associations.
ANA has filed in opposition to a series of graphic warnings proposed by the Food and Drug Administration (FDA). ANA stated that these gruesome, graphic warnings for all tobacco ads and packages are “excessive and violate the First Amendment.”
To reach multicultural consumers, more than half (56 percent) of marketers are increasing their investments in newer media platforms, according to an ANA (Association of National Advertisers) member survey.
P&G and Time Warner Presentations Ranked Most Engaging at Inaugural ANA Creativity Conference, Results Based on Biometric Audience Reaction
James Moorhead, Old Spice Brand Manager for Procter & Gamble, and Mark D’Arcy, President and Chief Creative Officer for Time Warner, delivered the most engaging presentations overall at the inaugural ANA (Association of National Advertisers) Creativity Conference, presented by Yahoo!, held Wednesday, December 8, in New York City.
The ANA (Association of National Advertisers) Television & Video Committee has issued a point-of-view statement strongly urging television networks to immediately stop the practice of filling sidebar pillars with network logos or promotions.
A legal guidebook designed to provide advertising and marketing executives with the newest insights into advertising law and the potential repercussions of their everyday business decisions has been published by the ANA
A new book breaking down the auditing process for marketers, entitled “Agency Audits: How to Achieve Success,” has been published by the ANA (Association of National Advertisers).
McDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.