Vast Majority of Marketers Will Utilize Mobile Marketing and Increase Spending on Mobile Platforms in 2011
The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010.
The ANA (Association of National Advertisers) today strongly urged its 400 member companies to fully embrace the self-regulatory online behavioral advertising (OBA) program developed by a coalition of the nation’s largest media and marketing trade associations.
ANA has filed in opposition to a series of graphic warnings proposed by the Food and Drug Administration (FDA). ANA stated that these gruesome, graphic warnings for all tobacco ads and packages are “excessive and violate the First Amendment.”
To reach multicultural consumers, more than half (56 percent) of marketers are increasing their investments in newer media platforms, according to an ANA (Association of National Advertisers) member survey.
P&G and Time Warner Presentations Ranked Most Engaging at Inaugural ANA Creativity Conference, Results Based on Biometric Audience Reaction
James Moorhead, Old Spice Brand Manager for Procter & Gamble, and Mark D’Arcy, President and Chief Creative Officer for Time Warner, delivered the most engaging presentations overall at the inaugural ANA (Association of National Advertisers) Creativity Conference, presented by Yahoo!, held Wednesday, December 8, in New York City.
The ANA (Association of National Advertisers) Television & Video Committee has issued a point-of-view statement strongly urging television networks to immediately stop the practice of filling sidebar pillars with network logos or promotions.
A legal guidebook designed to provide advertising and marketing executives with the newest insights into advertising law and the potential repercussions of their everyday business decisions has been published by the ANA
A new book breaking down the auditing process for marketers, entitled “Agency Audits: How to Achieve Success,” has been published by the ANA (Association of National Advertisers).
McDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
The ANA (Association of National Advertisers), the 4As and the American Advertising Federation (AAF), representing a broad group of marketing and media companies, have urged the Federal Communications Commission (FCC) to reject the false premise that any animated characters originally tied to products inherently constitute advertising and cannot appear in children’s television programming.
The ANA (Association of National Advertisers) today announced a new program to recognize member companies' Rising Marketing Stars. These individuals were nominated by senior executives in their companies for having met the following criteria: • Made valuable contributions to the overall excellence/effectiveness of their marketing organization • Demonstrated leadership, innovation, creativity and accountability in executing their marketing responsibilities • Exemplified skill in integrating marketing disciplines and working with other professionals • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences
The ANA (Association of National Advertisers) elected six new marketing industry leaders to its Board of Directors, and named a new Chair, Vice Chair and Treasurer, at its Annual "Masters of Marketing" Conference held in Orlando, Florida from October 13-16, 2010. Assuming the role of Board Chair will be Gary Elliott, Vice President, Corporate Marketing of Hewlett-Packard Company. Stephen F. Quinn, Executive Vice President and Chief Marketing Officer of Walmart U.S. will become Vice Chair. Mark R. Baynes, Vice President and Global Chief Marketing Officer of Kellogg Company will become Treasurer.
The ANA (Association of National Advertisers) convened its 100th Annual Conference today. The “Masters of Marketing” event, themed Growth: Mastering Brands / Driving Results, had more than 1,600 registered attendees, breaking the previous record of 1,200 from 2009.
As U.S. Seeks to Emerge from Recession, New Study Shows Advertising Powers 15% of Nation’s Jobs, 20% of Total U.S. Economic Output
As the nation continues to lift itself out of the longest recession since the Great Depression, a new study underscores the power of advertising to stimulate job creation and economic growth. The study, conducted by IHS Global Insight, Inc. for The Advertising Coalition, was released today at the annual “Masters of Marketing” conference of the ANA (Association of National Advertisers).
Major Marketing / Media Trade Groups Launch Program To Give Consumers Enhanced Control Over Collection And Use Of Web Viewing Data For Online Behavioral Advertising
A group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.
A new comprehensive guidebook to provide marketing and advertising managers with insight into structuring, negotiating, and managing agency compensation has been published by the ANA (Association of National Advertisers).
The Association of National Advertisers today announced the finalists for the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
ANA (Association of National Advertisers), joined by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF), has filed a brief calling on the U.S. Supreme Court to review a case involving restrictions on alcohol beverage advertising in university publications.
ANA (Association of National Advertisers) and a broad coalition of media and entertainment groups have argued that a California law regulating the sale of violent video games should be struck down because it violates the First Amendment.
ANA Survey Finds Fees Persist as Dominant Method of Agency Compensation, Even with Emergence of Other Models
Fees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to a new survey from the ANA (Association of National Advertisers). Seventy-five percent of all compensation plans use the fee-based model, while the value-based method accounts for less than one percent.