Press Releases

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Marketers Optimistic Despite Ongoing Pressures to Reduce Spending

According to a new survey by the ANA (Association of National Advertisers), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past eighteen months.

ANA, 4A's, Buyers and Sellers Meet with Nielsen to Discuss Local Television Ratings

Fulfilling a request made by Nielsen in response to industry criticism of the plan to eliminate the Live Only data stream, ANA (Association of National Advertisers) and the 4A's convened a meeting to discuss local television ratings with representatives of both industry trade associations, Nielsen, buyers and sellers on January 15, 2010.

The Goal of ANA's Marketers' Constitution: Inspire the Marketing Community to Embrace a Successful Future

Bob Liodice, President and CEO of the ANA, wrote an article for AdAge, "Musts of Marketing for the Next 100 years," highlighting the ANA's Marketers' Constitution. The constitution sets forth what the ANA believes are ten key principles of marketing.

ANA Argues That Tobacco Control Act Violates First Amendment

The ANA has joined with two other industry groups in filing a "friend of the court" brief in an important lawsuit challenging the constitutionality of the Family Smoking Prevention and Tobacco Control Act. Dan Jaffe, ANA Executive Vice President stated, "We strongly support the goals of the Act to protect minors from tobacco products."

ANA Television Advertising Committee Opposes Elimination of Live Only Data Stream for Local Ratings

The ANA Television Advertising Committee strongly opposes Nielsen’s recent decision to modify the reporting data streams made available in local markets. This modification would eliminate the Live Only data stream in January 2010 and replace it with the new Live + Same Day stream.

Marketers Strive to Become Visionaries, yet ANA/Prophet Study Indicates Most Perform at Tactical Levels

Marketers want to be seen as visionaries- individuals who can shift perspectives and capabilities to bring about game-changing outcomes in their organizations. However, they are further away from this realization than they think, according to a new study by the ANA (Association of National Advertisers) in partnership with Prophet.

ANA Names Ten New Board Members at 2009 Annual Conference

The ANA (Association of National Advertisers) elected ten new marketing industry leaders to its Board of Directors at its Annual "Masters of Marketing" Conference held in Phoenix, Arizona over the weekend.

2009 Masters of Marketing Annual Conference Focuses on Achieving Growth Even In Challenging Marketplace

Achieving growth in spite of the recession is the focus of the ANA 2009 Masters of Marketing Annual Conference, which kicks off today and runs until Sunday, November 8 at the JW Marriott Desert Ridge in Phoenix, Arizona. Over 1,200 of the nation's marketing leaders--from major corporations, agencies and media companies--have gathered at the signature event which, as the 99th gathering of the ANA (Association of National Advertisers), will also serve as the launch of the ANA's year-long 100th anniversary celebration.

ANA Alliance for Family Entertainment Research Finds Ad Effectiveness Rises by 30 Percent in Family-Friendly Content

Ad effectiveness is a family affair, according to the ANA (Association of National Advertisers) Alliance for Family Entertainment's first proprietary research project. Ads for family products are more effective, demonstrate stronger purchase intent, and enhance brand equity when seen in family-friendly shows-but consumers will punish a brand if they view the same ads in what they consider inappropriate programming.



ANA Announces 2009 Multicultural Excellence Award Winners

The Association of National Advertisers (ANA) has announced the winners of the 2009 Multicultural Excellence Awards. Now in its ninth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2008 and May 2009.

Advertising Industry Launches ADCOLOR Industry Coalition To Strengthen Diversity Retention throughout Marketing Profession

Leading advertising trade groups and agencies today announced an expansion to the structure of the ADCOLOR Industry Coalition, transforming it into a full-fledged, industry wide membership organization with the goal of facilitating knowledge sharing about programs and initiatives that strengthen diversity retention throughout the marketing profession.

Majority of Marketers Conduct Formal Agency Performance Evaluations According to New ANA Survey

The vast majority of marketers report that their companies regularly conduct formal agency performance evaluations according to a survey conducted by the ANA, in partnership with marketing services firm

New Study Shows Organizations More Focused On Marketing Accountability

Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010 September 9, 2009 - Leading companies have stepped up their emphasis and focus on marketing accountability practices, according to a new survey by the ANA (Association of National Advertisers) and Marketing Management Analytics (MMA), a Synovate Company.

ANA Announces Finalists for 2009 Multicultural Excellence Awards

The Association of National Advertisers today announced the finalists for the 2009 Multicultural Excellence Awards. Currently in its ninth year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between May 2008 and April 2009.

New ANA Survey: Economy Still a Concern Leading to Restrained Spending

Marketers are still being pressured to reduce their costs and spending in light of the economy, finds a new survey by the ANA (Association of National Advertisers). Today, 87 percent of respondents indicated they are identifying cost savings and reductions, the same as one year ago, and only slightly improved from 93 percent six months ago.

New ANA/B2B Magazine Study: Marketers Embrace Newer Media Platforms

As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.' The survey found that 66 percent of marketers utilized social media in 2009, as compared to 20 percent in 2007.

New ANA Study: B2B Firms Adopting Strategic Marketing Practices Win Market Share

Business-to-business (B2B) firms that adopt strategic marketing practices are winning the race for market share, according to a new study conducted by Booz & Company and the ANA (Association of National Advertisers ). The study found that 40 percent of firms with above-average marketing capabilities gained market share versus only 26 percent of firms with below-average capabilities. However, the study also found that nearly half of all firms (49 percent) limit marketing to a tactical role within the business, rather than a strategic one.

Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online Advertising

A group of the nation's largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

Press Release: ANA Mobilizes Members To Preserve Tax Deductibility of Prescription Drug Advertising Costs

The nation's largest advertisers are mobilizing to prevent Congress from imposing restrictions on the tax deductibility of the cost of advertising prescription drugs. Leading members of the House Ways and Means Committee are considering a proposal that would eliminate the tax deductibility for prescription medications, while a similar proposal is gaining traction in the Senate Finance Committee.

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