Peter McGuinness, Chobani's chief marketing and brand officer, describes the next steps for the company in terms of marketing, as well as the importance of innovation, building awareness, and connecting with consumers socially.
How could an iconic snack brand on the verge of disappearing forever stage a remarkable comeback? In the video below, Hostess Brands teases the unlikely resurgence of the Twinkie and all things Hostess.
Christine Morrison, group social media manager at Intuit and co-chair of the ANA West Coast Social Media Committee, explains how the company is reaching TurboTax customers in real time and her thoughts on innovation. Morrison is host of the inaugural 2013 ANA Real-Time Marketing Conference, presented by Starcom, December 4 at 583 Park Avenue in New York, N.Y. This full-day event is a fall companion to the annual ANA Digital & Social Media Conference, which has sold out the past three years.
Count Victor Lee, vice president of digital marketing at Hasbro, among those who see a downside to following “best practices.” He says the fickle nature of digital makes it too difficult to play by a fixed set of tenets.
Marc Strachan, vice president of multicultural marketing at Diageo North America, explains the insights that helped to shape the company’s multicultural marketing strategies, the importance of relevance, and more.
Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, explains why he’s excited about the 2013 ANA Multicultural Marketing & Diversity Conference, presented by Clear Channel Media + Entertainment, November 3-5 at the JW Marriott L.A. LIVE in Los Angeles, Calif.
In the video below, Lesya Lysyj, chief marketing at Heineken USA, explains how the Heineken brand is reaching its target market in innovative ways.
In the video below, ANA General Counsel Doug Wood, a partner at Reed Smith LLP who will negotiate a new collective bargaining agreement with SAG-AFTRA on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations, shares his thoughts on why the new Commercials Contract may change the future of commercial production.
In the video below, Stevie Benjamin, director of media at MillerCoors, explains why the company has embraced mobile to reach on-the-go consumers.
Bonin Bough, vice president of global media and consumer engagement at Mondelez International, will explain how the company leverages the unique opportunities mobile offers and more at the 2012 ANA Mobile Marketing Conference, presented by MediaVest, November 14 in New York City.
In the video below, Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust, discusses the importance of providing consumers with timely, relevant content, and how to stimulate brand conversations. Pace is among the featured speakers for the inaugural ANA Media Leadership Conference, presented by YouTube, February 24-26, 2013, in Miami, Fla.
Watch the video mashup, produced by Sharpie®, containing artwork as drawn by attendees at the 2012 ANA Master's of Marketing Annual Conference.
Narry Singh, chief business guru at Outfit7 Inc., the creator of Talking Tom, is among the featured speakers for the 2012 ANA Digital & Social Media Conference, presented by Meredith, July 15-17 at The Ritz-Carlton in Laguna Niguel, Calif.
Michelle Klein, vice president of content, digital, and communications for Smirnoff, and Wayne Arnold, global CEO at the interactive agency Profero
Diageo is breaking new ground in how it communicates with consumers, and the Diageo is breaking new ground in how it communicates with consumers, and the beverage company’s programs are being applied throughout the global marketing organization. Learn what challenges digital and social media present to Diageo brands in this video interview with Michelle Klein, vice president of content, digital, and communications for Smirnoff, and Wayne Arnold, global CEO at the interactive agency Profero.
Featured below is the 2011 ANA Masters of Marketing Annual conference video montage, shown on Sunday, October 23. Highlighted on this reel are photos of the Marketing Rising Stars winners, presentations by Bolthouse Farms, Facebook, Adobe Systems Incorporated, Visa, Terracycle Inc., golf and tennis tournaments, CMO roundtable, Reception for all sponsored by Ogilvy and Mather ANA Member Representative Reception, dinner and post reception sponsored by Meredith, and a preformance from Michelle Branch.
Featured below is the 2011 ANA Masters of Marketing Annual conference video montage, shown on Saturday, October 22. Highlighted on this reel are photos from presentations by Walmart, AT&T, Kraft Foods, the NBCUNiversal sponsored Luncheon, Forbes Reception for all, Dinner with a performance by Rita Rutner, and Game Night Post Reception Sponsored by GSN.
Featured below is the 2011 ANA Masters of Marketing Annual conference video montage, shown on Friday, October 21. Highlighted on this reel are photos from registration, the Facebook reception for all, Dinner sponsored by A + E with a Performance by Vanessa Carlton, and post reception sponsored by Yahoo.
Bob Liodice, President and CEO of ANA challenges the value and purpose of ICANN’s proposed generic Top Level Domain program. The ANA and a growing number of leading advertisers and industry associations are vehemently opposed to the gTLD program slated to begin in January
ANA President and CEO Bob Liodice Cites Major Flaws in ICANN’s Proposed Internet Top-Level Domain Program
ANA President and CEO Bob Liodice discusses the adverse effects of ICANN’s expansion of the amount of domain names on marketers who run the risk of losing their brand names under this new methodology.