Promotion Video

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Arby's Video Contest a Hit

This past summer, Arby's launched a contest challenging fans nationwide to submit their own video versions of the company's It's Good Mood Food advertising campaign. More than 800 videos were submitted via Arby's YouTube channel.

Creating Emotional Connections

Luisa Acosta-Franco, VP of Multicultural Marketing shares how Farmers Insurance Group has transformed its sponsorship of the Immigrant Archive Project into a platform that drives consideration by creating emotional connections via multiple touch points. The Project is a national initiative to preserve the stories of immigrants from many different countries and a variety of ethnicities.

David Cooperstein, Vice President, Forrester Research

David Cooperstein, vice president and practice leader at Forrester Research, will share insights from a joint study with the ANA on the future of television and online video advertising at the 2012 ANA TV & Everything Video Forum, presented by Google, February 15-16 in New York City.

Is Mobile Marketing Here to Stay?

Is mobile here to stay? We asked a few ANA committee members their thoughts on mobile marketing--watch the video below to see what they think!

Tom Cunniff, Vice President and Director of Interactive Communications at Combe Incorporated

Tom Cunniff, vice president and director of interactive communications at Combe Inc., will lead a panel discussion on social TV at the 2012 ANA TV & Everything Video Forum, presented by Google, February 16 in New York City.

Tom Joyner’s Message to Multicultural Marketers

Leading syndicated radio personality Tom Joyner moderates an insightful and lively conversation about the relationship between executives in charge of African-American Marketing and their decision-makers on where culturally targeted campaigns fit within the overall brand.

What's your "can't-live-without-it" feature of your mobile device?

Smartphones have become so convenient that it's tough to imagine getting through the day without them; watch our video, in which we speak to consumers who can barely go a few minutes without their device at hand.

What's your most embarrassing mobile moment?

We can't live without our mobile devices but there are those mobile moments we could live without; watch our video, in which consumers share their most embarrassing mobile moments. Then join us at the ANA Mobile Marketing Conference presented by MediaVest to learn more about the enormous opportunities mobile technologies have created for marketers.

Are You Using Social Media Marketing? Find out More at the 2011 ANA Digital & Social Media Conference presented by Meredith

Listen to ANA committee members as they share why social media is such an integral part of their marketing mix.

Don't miss Visa's Jennifer Bazante at the 2011 ANA Digital and Social Media Conference presented by Meredith

Hear from Jennifer Bazante from Visa Inc. at the 2011 ANA Digital and Social Media Conference presented by Meredith. She'll discuss how her team uses social media to impact the consumer decision journey and how they effectively partner with other companies to maximize their social media reach--and much more!

How long can you go without your mobile device before you start twitching?

Smartphones have become so convenient that it's tough to imagine getting through the day without them; watch our video, in which we speak to consumers who can barely go a few minutes without their device at hand.

Paul Dunay talks social media ROI

Hear Paul Dunay present "12 Ways to Monetize Social Media" at the 2011 ANA Digital and Social Media Conference presented by Meredith.

Hear From Brett Colbert on Financial Management and Procurement

Hear From Brett Colbert on Financial Management and Procurement at the 2011 ANA Advertising Financial Management Conference presented by Active International.

Build Communities, Build Your Brand at the 2011 ANA Brand Conference Presented by The New York Times

How can you leverage social media and online communities to build your brand? Learn more at the 2011 ANA Brand Conference presented by The New York Times.

Hannah Storm Talks about the TV & Everything Video Forum presented by Google

Listen to Hannah Storm highlight what you can expect to hear from her interview with NBA Commissioner David Stern at the 2011 ANA TV & Everything Video Forum on February 10 in New York City.

2011 ANA TV & Everything Video Forum presented by Google

Are you using television and video in your marketing mix? Listen to David Lubars, chairman and CCO at BBDO talk about the importance of television and how you have the potential to reach millions of people.

2010 ANA Annual Conference - The Masters of Marketing - Photo Montage Day 3

Strike a Pose! Watch the photo montage of the third day's events.

2010 ANA Annual Conference - The Masters of Marketing - Photo Montage Day 2

Strike a Pose! Watch the photo montage of the second day's events.

Say NO to Marketing Buzzwords!

We need to communicate WITH people so why not talk LIKE people? Starcom asked marketers their least favorite "buzzwords."

2010 ANA Annual Conference - The Masters of Marketing - Photo Montage Day 1

FREEZEFRAME! Are you here? See the photo montage of this year's opening events at the 2010 Annual Conference in Orlando, FL, including the Facebook kickoff reception, the AETN dinner featuring LeAnn Rimes, and the Yahoo! post party.

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