Marketing Innovators Luncheon: Analytics that Woo the C-Suite

Molex, supported by SiriusDecisions, used analytics to determine the impact of digital activity on bookings and billings.

This session will describe how that was achieved, and provide tips to what you should consider in your business objectives, process and strategy to do this successfully in your own organization.

Takeaways:

1. What is possible to implement predictive analytics and yields insights about your customers' behavior.
2. How digital marketing allows your customers to learn more about your products and potentially boosts your sales.
3. Insights regarding how some customers are more responsive than others to your marketing tactics and online content. 

About Don Gushurst

Don Gushurst, Director, Marketing Operations Services, Molex Incorporated

Don has focused his career on driving sales, nurturing customers and penetrating new markets worldwide for Molex incorporated. He is currently the Director of Marketing Operation Services where he led the selection and global implementation of Eloqua, Molex's Marketing Automation Platform. Don has global oversight of Molex's MAP and respective Blead management initiatives including digital lead programming, demand creation, and new marketing technology adoption and implementation. He offers a unique perspective on business success having worked in every region of the world on sales enhancement programs. As a lead generation industry expert, Don speaks often on the value of technology to support the global sales process, demonstrate marketing ROI and enhance demand creation initiatives. 

Don recieved his BA and MBA in Business Administration from Benedctine University. 

About Mike Raimondi

Mike Raimondi, Consulting Director, Data & Analytics, SiriusDecisions, Inc.

Mike is a global business analytics leader. For more than 25 years, he ahs provided b-to-b consulting support to clients in a wide range of industries, analyzing markets, customers and costs. Using large-scale data integration and pertinent quantitative methods, he estimates total addressable market, segments markets, prioritizes and targets opportunities, and quantifies potential sales to new and existing customers. Mike uses data, analytics, and models to generate business and market insights that improve decision making and enhance business performance.

Prior to joining Sirius Decisions, Mike served as Managing Director of Decision Metrics LLC and Senior Director of Consulting at IHS Global Insight. In these positions, he developed many customized models to explain and forecast company and industry sales, market conditions, cost changes, the effects of new technologies on economic development, employment and business location activity, and the effects of advertising on sales.

Mike received an MA in Economics and BS in international economic affairs from Georgetown University.