Social Media Advertising: Facebook and Twitter and LinkedIn, Oh My!
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Social media platforms provide deep profiling and targeting capabilities, and with the ability to closely control budget and results, these sites offer some of the highest-yield advertising on the web. In this fast-paced breakfast session, you will gain an overview of three of the most popular social advertising platforms, understand their targeting capabilities, and learn best practices for implementing your own social advertising campaigns to drive leads and sales.
About Stephanie Schwab
As CEO of Crackerjack Marketing, with nearly 10 years of experience in content and social media marketing, Stephanie develops and executes social media strategy for B2B and B2C clients. Stephanie and her team also manage tens of thousands of dollars of social advertising for clients on all major social platforms, and Stephanie was a beta user of Twitter Ads.
Stephanie loves to teach social media, and is on the faculty of Loyola University Chicago where she directs the Digital Marketing Strategy Executive Education program. Stephanie blogs on the Crackerjack Marketing blog and is a prolific Twitter user @stephanies.