Marketing Leaders Luncheon Series: Andy Bosman, Principal, McGladrey
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Session Topic
Bring the Power of Marketing to Life! Making Market Power R.O.I. Understood to Your Organization
McGladrey (becoming RSM on October 26) has built a professional services brand based on "The Power of Being Understood." What is equally as important as the external brand positioning is how with an integrated marketing model (marketing, communications, research and sales) the McGladrey IMC team has brought "The Power of Being Understood" to life within the company by aligning their programs to the organization's growth strategy. During this discussion Andy Bosman, McGladrey's Chief Marketing Officer, will provide perspectives on how five programs – upcoming global brand launch, issues-based thought leadership, internal communications, business development and a PGA golf tournament – have been linked to the firm's long term growth strategies.
About the Speaker
Andy Bosman was named McGladrey’s national marketing and sales leader in December 2013. He oversees the firm’s marketing, communications and business development activities, including integrated marketing and communications strategy design and implementation, brand management, client relationship experiences and marketing/sales integration and support.
Andy has more than 20 years of marketing and communications experience, including 15 years in professional services marketing. As a former chief administrative officer, he has managed global administrative operations functions, including marketing, corporate communications, human capital, information technology, office operations and real estate.
Andy has experience building and leading strategic global marketing and communications functions, and developing and implementing corporate branding programs. He has a unique combination of global marketing and communications expertise, combined with middle market operational management experience.