2015 Trends in B2B Marketing

A year in review and a look forward at B2B trends in marketing for 2015.

This month, BMA Phoenix will be joined by members of the national BMA Board of Directors for an expert panel discussion on what they did in 2014 and the B2B marketing trends for 2015. Find out what they learned in 2014 and how you can leverage their experiences and capitalize on their ideas for a better 2015.

The speakers will share:

• Their marketing knowledge from a global agency perspective
• Importance of innovation today
• What trends are impacting marketers today from the BMA/ANA perspective
• The impact of the ANA/BMA merger on the B2B marketer

The panel discussion will be moderated Molly Castelazo, President of BMA Phoenix.

Speakers:

Adryanna Sutherland
President, gyro –
2014 BMA Global B2B Agency of the Year

Bob Liodice
President & CEO
Association of National Advertisers (ANA)

Howard Sherman
Incoming BMA Chair and Global CEO, Doremus
2014 AdAge A-List Agency