mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Committee%20Profile%3A%20Marketing%20Accountability%20%26%20Effectiveness%20Committee%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fcommittee%2Fprofile%2Fid%2FMKTACC%0A%0AThe%20Marketing%20Accountability%20%26%20Effectiveness%20Committee%20will%20focus%20on%20the%20use%20of%20appropriate%20brand%20and%20sales%20metrics%20to%20optimize%20expenditure%20choices%20and%20increase%20marketing%20effectiveness.%20Approaches%20marketers%20can%20use%20to%20provide%20greater%20oversight%20and%20achieve%20credibility%20for%20the%20organization%27s%20marketing%20efforts%20will%20be%20covered.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A