Advertising Financial Management
|Begins:||Thursday, February 28, 2013 at 9:00am|
|Ends:||Thursday, February 28, 2013 at 2:30pm|
708 Third Avenue (Btwn E 44th & E 45th Streets)
New York, NY 10017
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. PROCUREMENT COLLABORATION CASE STUDY: AVON (10:00-11:00AM)
Nick Thakkar, Global Sourcing & Strategy, Marketing & Sales – Avon Products, Inc. and Ashleigh Young, Head of Global Advertising – Avon Products, Inc., will share how their Marketing and Marketing Procurement relationship evolved to become the epitome of fruitful collaboration and a win-win for both.
Nick Thakkar, Global Sourcing & Strategy, Marketing & Sales – Avon Products, Inc.
Ashleigh Young, Head of Global Advertising – Avon Products, Inc.
II. ANA PROCUREMENT TASK FORCE VALUE METRICS SURVEY RESULTS (11:15AM-12:00PM)
This session will showcase the recent work of the ANA Procurement Task Force, whose mission is to define and elevate the role of marketing procurement as well as close the gaps on the value of procurement between procurement and internal marketing as well as procurement and external agencies. Our 2013 Procurement Value Metrics Survey identifies the metrics used to measure the success/contribution of the marketing procurement organization and concludes that marketing procurement must evolve from a tactical to a more strategic role.
Terri Burns, Marketing Strategic Sourcing Consultant – Aflac, Inc. and ANA Procurement Task Force Co-Chair
Sal Vitale, Category Management, Agencies – Johnson & Johnson and ANA Procurement Task Force Co-Chair
Meghan Medlock, Director, Committees – ANA
III. MEMBER ROUNDTABLE DISCUSSION (12:45-1:30PM)
In this session, we will open up the discussion to the committee to talk about top of mind topics and issues that procurement professionals are facing. Some topics of discussion will be Integrated Agency Teams and Compensation Models therein, In-House Media Buying Agencies, and Agency Performance Scorecards
Michael Thyen, Director Marketing and Sales Procurement – Eli Lilly and Company and ANA Advertising Financial Management Committee Chair
IV. ANHEUSER-BUSCH INBEV & PEPSICO STRATEGIC SOURCING CONSORTIUM CASE STUDY (1:45-2:30PM)
Anheuser-Busch InBev and PepsiCo have established and evolved a joint-purchasing agreement alliance over the last several years called the Strategic Sourcing Consortium (SSC) to establish a one-company procurement system in the U.S. This revolutionary approach delivers incremental procurement value in today's increasingly challenging economy. In this session, Robert Mueller, Category Manager, Commercial – Anheuser-Busch InBev/PepsiCo will discuss why this consortium was established, the objectives and organizational structure, and the operating model behind it.
Robert Mueller, Category Manager, Commercial – Anheuser-Busch InBev/PepsiCo