Advertising Financial Management
This event is over.
NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)
I. MEDIA TRANSPARENCY – ADVICE FROM AN INDUSTRY EXPERT (9:45-10:45AM)
Media trading practices are becoming evermore opaque in the US and globally. In this session, Morten Pedersen, Chairman – glue2020 will provide insight into why advertisers are at a cross-road between financial transparency and media value improvements. This session will explain why rebates are suddenly such a hot topic in the U.S., how much money/value is really at stake, how to approach negotiations with agencies, how to measure success, and much more.
Morten Pedersen, Chairman – glue2020
II. PROCUREMENT AND MARKETING INTEGRATION CASE STUDY: COLGATE-PALMOLIVE COMPANY (11:00AM-12:00PM)
In this session, Lindsay Levine, Sourcing Analyst – Colgate-Palmolive Company will share their top five trends in indirect procurement that have led them to success and revolutionized their relationship with the Integrated Marketing Communications Team, including efficiencies and a new and different model for agency evaluations and internal brand teams.
Lindsay Levine, Sourcing Analyst – Colgate-Palmolive Company
Katherine Freeley, Sourcing Manager – Colgate-Palmolive Company
III. MEMBER ROUNDTABLE DISCUSSION & PROCUREMENT TASK FORCE UPDATE (1:00-2:00PM)
In this session, we will open up the discussion to the committee to talk about top of mind topics and issues that procurement professionals are facing. Some topics of discussion will be payment terms to agencies, patent trolls, production management, marketing efficiency and cost savings. We will also cover the recently published ANA white paper "Elevating the Role of Marketing Procurement" and build upon topics to explore in future Committee meetings.
Sal Vitale, Category Leader, Media Procurement – Johnson & Johnson and ANA Procurement Task Force Co-Chair
Bill Duggan, Group Executive Vice President – ANA
Meghan Medlock, Director, Committees and Conferences – ANA