Advertising Financial Management
| Begins: | Thursday, June 27, 2013 at 9:00am |
|---|---|
| Ends: | Thursday, June 27, 2013 at 2:30pm |
| Location: | ANA Headquarters 708 Third Avenue (Btwn E 44th & E 45th Streets) 33rd Floor New York, NY 10017 |
NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)
I. MEDIA REBATES – ADVICE FROM AN INDUSTRY EXPERT (9:45-10:45AM)
Media trading practices are becoming evermore opaque in the US and globally. In this session, Morten Pedersen, Chairman – glue2020 will provide insight into why advertisers are at a cross-road between financial transparency and media value improvements and will explore issues such as:
- Why are rebates suddenly such a hot topic in the U.S.?
- What shape and forms do rebates take (cash is merely one of the forms)?
- How much money/value is really at stake?
- What do agencies think about rebates?
- Who and what determines ownership of rebates?
- What is best practice for recovering rebates?
Speaker:
Morten Pedersen, Chairman – glue2020
II. NOVARTIS CONSUMER HEALTH'S INTER-AGENCY APPROACH MODEL (11:00AM-12:00PM)
In this session, Maryann Artigliere, Associate Director, Global Procurement – Novartis Consumer Health, Inc. will share their approach to their inter-agency team model for their OTC brands, how that model has allowed for cross-fucntional rate reductions and efficiencies, and a new and different model for agency evaluations and internal brand teams.
Speaker:
Maryann Artigliere, Associate Director, Global Procurement – Novartis Consumer Health, Inc.
LUNCH (12:00-1:00PM)
III. MEMBER ROUNDTABLE DISCUSSION/HIGHLIGHTS FROM 2013 AFM CONFERENCE (1:00-2:00PM)
In this session, we will open up the discussion to the committee to talk about top of mind topics and issues that procurement professionals are facing. Some topics of discussion will be production management, marketing efficiency and cost savings. We will also cover highlights from the 2013 Advertising Financial Management Conference and build upon topics to explore in future Committee meetings.
Facilitators:
Mike Thyen, Director - Marketing and Sales Procurement – Eli Lilly and Company and ANA Advertising Financial Committee Chair
Meghan Medlock, Director, Committees and Conferences - ANA
Webinar information is provided to logged in Members only.
