Advertising Financial Management

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. REVOLUTIONIZING THE ECONOMICS OF MARKETING SERVICES  (10:00 – 11:00AM)
Have you wondered how much of your marketing services dollar actually gets to the output? In this session, Robert LePlae and Corey Mitchell, founding partners of Republic Performance Systems, will share the methodology behind agency resource decision-making, which utilizes operating performance measures to generate better content, more of it, expediently, at a lower cost, while driving marketing performance. Pete Boland, Senior Vice President, Head of Brand at Charles Schwab, will join them and share how Charles Schwab uses this methodology and data in agency resource decision-making.

Speakers:
Pete Boland, Senior Vice President, Head of Brand - Charles Schwab & Company, Inc.
Robert LePlae, Founding Partner - Republic Performance Systems
Corey Mitchell, Founding Partner - Republic Performance Systems


II. ELI LILLY: DEVELOPING A STRONG SUPPLIER DIVERSITY STRATEGY (11:15AM – 12:15PM)
Supplier diversity is an important initiative for many companies. Achieving the level of supplier diversity engagement your company desires may be a challenge, however. Eli Lilly and Company has been devoted to supplier diversity development for many years and has focused specific efforts and programs to achieve their annual goals. In this presentation, Tatum Gipe, director of procurement optimization and supplier diversity at Eli Lilly and Company, will provide an overview of their diversity strategy, and the important role supplier diversity development plays in achieving Lilly's goals. She will share the journey and approach taken by Lilly to nurture small and diverse businesses and optimize the innovation and relationships with those businesses to have a positive impact with suppliers, customers, and management alike.

Speaker:
Tatum Gipe, Director, Procurement Optimization & Supplier Diversity - Eli Lilly and Company


LUNCH (12:15 – 1:15PM)


III. FARMERS: CREATING A VALUE-ADDED PARTNERSHIP (1:15 – 2:00PM)
In this session, Ryan Young, manager, strategic sourcing and procurement at Farmers Insurance, will discuss how to overcome common obstacles and leverage a partnership with marketing to ensure procurement delivers value. We will discuss how to develop a value-added partnership with corporate procurement and marketing with your organization. Through collaboration, early engagement, and planning, business units can experience increased value through improved vendor relationships, enhanced service levels, reinvested savings, and market intelligence.

Speaker:
Ryan Young, Manager, Strategic Sourcing and Procurement - Farmers Insurance Group, Inc.

IV. ROUNDTABLE DISCUSSION: PROCUREMENT DASHBOARDS (2:00 – 2:30PM)
In this member roundtable discussion, we'll focus on procurement dashboards, how you use them, what data they relay, and how you built yours. Come ready to share and learn from each other! We will also discuss major trends, topics, and current issues members are facing in marketing procurement and which topics we should cover in more depth at future committee meetings.

Facilitators:
Michael Thyen, Director-Procurement-Emerging Markets – Eli Lilly and Company and Chair, ANA Advertising Financial Management Committee
Gregory Wright, Director, Conferences and Committees – ANA